DPG Media is adding HUMO to the free student subscription it has offered since 2025. Students in Belgium aged 16 to 25 now receive digital access to HLN, De Morgen and HUMO.

Students can take out the subscription using the details on their student card. They subscribe to one title free of charge, but receive access to all three titles. The digital subscription is available on mobile, cannot be shared and runs for the duration of the study period or until the student turns 25.

According to DPG Media, tens of thousands of university and college students have registered for a free digital subscription to one of the two news apps since launch.

RTBF Jam will stop distribution via DAB+ from 6 July. The RTBF music service will continue as a digital stream and will be integrated into other RTBF offerings.

The web radio station will remain active via RTBF Auvio and is available on smartphones, desktop and in the car via Android Auto and Apple CarPlay. From the rentrée, Jam will return with weekly slots on RTBF Tipik, a segment on RTBF Classic 21 and contributions on RTBF La Première.

The Instagram account @jamrtbf will remain active for music updates. RTBF Jam was launched in 2019 and focuses on alternative and emerging music, with attention to the Fédération Wallonie-Bruxelles.

The Belgian Competition Authority approved Rossel's acquisition of IPM Presse's publishing activities on 3 July 2026, subject to conditions. Rossel and IPM are both active in the French-language newspaper and magazine market. Following the acquisition, Rossel will have sole or joint control over all French-language printed daily newspapers in Belgium.

The commitments require that virtually all French-language daily newspaper titles be maintained. According to the Authority, Le Soir, La Libre, L'Avenir, and La DH/Les Sports will each retain their own identity, editorial charter, and safeguards for editorial independence. Content sharing between the titles will be limited, with the exception of sports coverage.

Update – 6 July: Rossel states that its merger with IPM currently has no impact on campaigns that are scheduled or running through the end of 2026. In the fourth quarter, Rossel Advertising will announce its new campaign processes for 2027, together with a range of new commercial offerings.

De Zondag is launching DZ Go, a social-first video format focused on leisure and experiences. The format turns ideas for outings in Flanders and Brussels into short videos for social media and the web. Roularta Media Group announced the launch on 2 July 2026.

For DZ Go, De Zondag is working with ten content creators. Lukas Moreels has been appointed full-time social & community coordinator. DZ Go is available via @dezondag on Instagram, Facebook, TikTok and YouTube. Four new videos are published each week via De Zondag’s social channels and on dezondag.be/dz-go.

From Friday 3 July, users can also subscribe to the DZ Go newsletter. According to the announcement, the first videos generated more than 6 million views across all platforms.

Bauer Media Outdoor has been awarded the new street furniture contract for the City of Aalst. The concession runs for nine years and follows the previously mentioned award in Sint-Truiden.

Under the contract, Bauer Media Outdoor will install 43 bus shelters in Aalst. These include 20 digital screens and 69 paper panels. The city will also receive dedicated space for institutional communication, in both paper and digital formats.

The bus shelters will be equipped with USB ports. Bauer Media Outdoor will also install four automated external defibrillators and new bicycle racks.

Mediahuis Belgium and Mediahuis Netherlands are expanding their online deal shops with a marketplace model. Professional third-party sellers can now offer their products through the deal shops and sell directly to consumers.

The offering is promoted through campaigns across the group's news brands. In Flanders, the deal shops remain linked to titles including De Standaard, Gazet van Antwerpen, Het Nieuwsblad and Het Belang van Limburg. In the Netherlands, Mediahuis has consolidated its shops under Favoshop.nl.

Joining is free for brands and selling partners. There are no fixed monthly fees; partners pay commission only on products sold. Product catalogues can be integrated manually or via a feed, API or ChannelEngine. Payments are processed through Mollie.

DAZN has reached an agreement with Telenet, Proximus and Orange for the linear distribution of its channels in Belgium. From 7 August, matches from the Jupiler Pro League, among others, will again be available via linear television, alongside the DAZN app.

Transfer Media is responsible for the commercialisation of the linear channels. Digital advertising sales in the app and specific campaigns remain with DAZN’s own sales organisation. Since this year, programmatic advertising has also been possible within the app.

Transfer Media is active in thematic television, digital video, radio, retail media, Connected TV and streaming in the Belgian market.

Since 1 June, VRT sports brand Sporza has been presenting a renewed visual identity. The brand has introduced a new logo and a fresh look and feel that aligns with VRT's renewed corporate identity and the visual identities of VRT's other brands. Sporza's distinctive green remains its signature colour. The 2026 FIFA World Cup was the first major event to showcase the new branding.

In addition, Sporza is expanding its digital offering with the Kopman podcast, available on VRT MAX since 12 June, helping listeners make their choices for the Sporza Wielermanager. With the Tour de France starting in Barcelona on 4 July, Sporza will broadcast all 21 stages live.

The latest results of the CIM RAM survey for the January–April 2026 period have been processed in Retrievermedia.be. The update includes the latest figures on the average daily listening reach of radio stations in Flanders and Wallonia. More detailed results including the average listening duration per day and market shares, are available on the CIM website.

The FIFA World Cup will not conclude until 19 July, dominating big screens, sports content and advertising attention well into the heart of summer. Even after the final whistle, the sporting calendar will remain busy: the Belgian football season will end relatively late, while the Jupiler Pro League is set to resume as early as 7 August, following the Belgian Super Cup on 2 August.

For media planners, this creates two distinct peaks of opportunity. July will continue to deliver exceptionally high audience engagement, driven by both sport and major festivals, including Tomorrowland (17–19 and 24–26 July) and the Belgian Grand Prix (17–19 July). This will be followed by a rapid build-up towards the back-to-school season from mid-August onwards. Traditionally, demand for reach, visibility and advertising inventory rises sharply during this period, culminating in a peak around the start of the new school year in early September.

Below is an overview of the key sporting events and festivals set to shape the media landscape this summer. All rates and inventory opportunities mentioned are indicative only and remain subject to confirmation by the relevant sales houses and media owners.

The collaboration between Knokke-Heist and Roularta Local Media around the weekly free local newspaper TAM-TAM will come to an end on 31 May. This marks the close of a joint initiative that, since 2019, has distributed local news, community information and advertising throughout the coastal municipality. Both parties will continue their local communication efforts through separate initiatives.

Roularta Local Media will retain the TAM-TAM brand as a periodic publication, with four editions scheduled for 2026 around holiday periods. According to publisher Barbara Spyckerelle, the publication dates have been aligned with peak visitor periods at the coast, allowing local businesses to boost their visibility during key commercial moments. In addition to the print edition, Roularta also points to supplementary advertising opportunities through TAM TAM TV, De Zondag and KW, including digital channels such as websites, social media and newsletters.

At the same time, Knokke-Heist is relaunching its municipal magazine KH Nieuws. The magazine focuses on policy information, projects, public services and local stories. According to the municipal authorities, KH Nieuws should provide more room for context and in-depth coverage alongside the existing digital communication channels. Published every two months, KH Nieuws contains purely municipal information and no advertising.

Both initiatives complement each other. KH Nieuws keeps residents informed throughout the year, while TAM-TAM targets local businesses looking for visibility at key commercial moments. Together, they ensure Knokke-Heist remains well-served by local media.

IPM is bundling its offering around the 2026 World Cup and the Tour de France with cross-media packages combining print and digital visibility across its titles, including DH Les Sports, La Libre and L’Avenir.

The packages (Bronze, Silver, Gold) allow campaigns to be activated through a single purchase, combining print insertions (daily newspapers, specials, supplements) with digital formats (display, video) and data-driven activations.

This offer is notably built around DH Les Sports, positioned as a key reference for sports news in French-speaking Belgium, both through the scale of its editorial team and its coverage of major events such as the World Cup and the Tour de France.

IPM is expanding the packages in reach and volume: the Silver package includes 200,000 digital impressions and a sports newsletter with 60,000 impressions, while the Gold package reaches 400,000 impressions and adds additional content formats such as a native podcast. The offers are structured as global, non-cumulative packages around major sporting moments, with a clear progression in reach and frequency.

RMB positions the 2026 World Cup as a premium moment, focused on reach and scarcity. There are no standalone channels, but clearly defined entry levels depending on matches and tournament phases. For media planners, this means working with fixed volumes, guarantees, and limited availability at key moments.

On digital, predefined packages offer set volumes of views and reach. Expect around 120,000 to 400,000 views, or more depending on the budget. CPMs increase as volumes decrease. Targeting options, such as around the Red Devils or knockout stages, are available but remain limited and come at an additional cost. The objective is to ensure maximum visibility during strategic moments.

On TV, reach is quickly built through match broadcasts. Packages start at 48 GRPs and can go up to 150 GRPs or more. The group stage allows for rapid reach building, while knockout stages are sold separately, offering less volume but greater scarcity and impact. A few days before the tournament, inventory will be opened to the entire market, allowing advertisers to buy remaining spots on a spot-by-spot basis.

RMB also offers additional opportunities in content and sponsorship around the competition. These formats are part of the overall offering and enable brands to activate through editorial content, social media, and cross-media integrations. They provide additional levers to strengthen advertiser visibility and engagement during the tournament.

Publisher Mediahuis Luxembourg is introducing Mosaik, a new digital section entirely dedicated to thematic advertorials, available on Wort.lu and Virgule.lu.

Across seven themes – Animals, Commerce, Gastronomy, Living, RouteYou, Seniors and Holidays – Mosaik offers digital readers a rich mix of practical and local information, articles, videos, display advertising and advertorial content in two languages (French and German).

From now on, advertorial content – previously limited to the print edition of Luxemburger Wort – will also be integrated into the editorial environments of Wort.lu and Virgule.lu, the leading news brands for Luxembourgers and the French-speaking community respectively. Together, they generate 3,860,000 monthly visits. Facebook and Instagram pages, as well as a monthly newsletter, are currently in development.

Ads & Data is responsible for the sale of display formats within Mosaik in Belgium. Please contact Annelies Vankersschaever.

This month, BRUZZ marks its tenth anniversary as a unified Brussels city media brand. The brand was created through the merger of five Dutch-language media outlets (tvbrussel, FM Brussel, brusselnieuws, Brussel Deze Week and Agenda) and today delivers content focused on Brussels news, culture and urban topics. With the baseline “Brussels is capital”, BRUZZ has become a well-known media brand among both Dutch-speaking and non-Dutch-speaking audiences, with a presence across radio, TV, online and its magazine.

From 20 to 29 April 2026, BRUZZ highlights its anniversary with a ten-day programming schedule on BRUZZ radio and an expanded anniversary edition of BRUZZ magazine. During this period, special temporarily reduced advertising rates apply. Available magazine pages and radio slots are limited and reserved for campaigns aligned with the “10 years of BRUZZ” theme, with deadlines in early April.

Starting April 1, Proximus is expanding its channel offering with Pickx Crime, a new thematic channel dedicated to suspense, crime, and thriller content. Advertising sales have been entrusted to Transfer Media, further strengthening its partnership with Proximus.

Pickx Crime taps into the enduring popularity of the crime genre, offering a mix of international top series such as The Bridge, films like I, Tonya and Malcolm X, as well as local and international true crime and documentaries.
Following the successful collaboration on, among others, Pickx+, Proximus Showcase, and Pickx+ Sports, Transfer Media continues to strengthen its position as a commercial partner within the Pickx ecosystem. The sales house will now commercialize seven strong, genre-focused Proximus TV channels.

Pickx Crime will be automatically added to Pickx entertainment packages and will be available to all subscribers, both linearly and on demand via channel 69.

Transfer Media also continues to innovate in other areas. Recently, it launched the commercialization of VIDAA, a smart TV platform within the growing Connected TV ecosystem.

6minutes Press, part of the independent publishing house KIM vzw (Kleine Initiatieven in de Media), will launch the art magazine Kukimag on March 15, 2026.

Kukimag – short for KUnst & KInderen MAGazine – brings art, museums and exhibitions closer to children and young people. The magazine targets children aged 8–12, teenagers aged 13–18 and (grand)parents. It tells the stories behind artworks and artists and aligns editorially with child-friendly exhibitions and events in Belgium and abroad. Both contemporary artists and masters from the past are featured, with special attention to educational initiatives by museums.

The print edition is published twice a year (spring/summer and autumn/winter), consists of 32 pages and is distributed via museums, academies, libraries, schools and subscriptions. The print run is 1,250 copies. A full-page full-colour advertisement costs €780. Half-page formats are also available. Advertising recruitment is managed by Peter De Vester of Moïzo.

In addition to print, Kukimag is present online via kukimag.be and a monthly newsletter Kukitips with more than 1,200 opt-in subscribers.

All advertising opportunities can be found in the media database retrievermedia.be.

As of 1 January 2027, companies with 50 or more employees will be required to offer a mobility budget to their staff. To guide fleet and HR decision-makers through this transition, publisher link2fleet is launching “link2mobility”, a four-part thematic series dedicated to the mandatory mobility budget.

The series provides practical and editorial support for concrete implementation. Topics include the strategic development of a mobility policy, alternative transport solutions, two-wheelers as a sustainable alternative, and case studies of companies already working with the mobility budget. Shared mobility – ranging from public transport to shared cars and bikes – is also covered extensively.

Link2mobility reaches 30,000 contacts (5,000 by post and 25,000 by email; 60% Dutch-speaking, 40% French-speaking). The rate for a full-page, full-colour advertisement is €3,180.

Pub (People Unified around Brands), the Belgian market leader in professional information on media, advertising, marketing, creative and the communications sector, has decided to increase both the sizes and frequency of its print magazine.

Pub Magazine has 2,000 subscribers: marketers, communication specialists, media professionals and students who want to stay up to speed with activities, trends and developments in the market. While the format is increasing significantly, from 215 x 275 to 280 x 430, the magazine will now also be published 9 times a year instead of 4.

All advertising opportunities can also be found in the Retrievermedia.be media database.

Jobat will expand its offering in 2026 with creative employer branding formats. This allows the platform to structure its employer branding activities alongside its existing solutions for ongoing recruitment.

These formats are deployed within initiatives such as Jobat Xperience, the successor to the former Go for Happy Magazine. They combine targeted content creation (articles, photography, video and audio) with broad distribution via Jobat, social media, and the media networks of DPG Media and Mediahuis. This gives employers maximum visibility within a strong and relevant network, all within a fixed budget.

In addition to these fixed packages, Jobat continues to offer tailor-made solutions, with employer branding and recruitment campaigns flexibly developed based on the target audience and the client’s specific objectives.

GRIDX is a multi-experience destination in the Grand Duchy of Luxembourg, located between Luxembourg City and Esch-sur-Alzette. It combines shopping, dining, hospitality, art, events and mobility, all centred around a passion-driven theme (mainly automotive) and “retailtainment”.

It is an innovative 90,000 m² ecosystem bringing together retail, a hotel, a food hall, a digital museum, office spaces and event venues, offering an immersive and fully integrated experience for both the general public and professionals.

The DOOH offering includes a network of 10 55-inch screens, with a base rate of €1,580 per week.

GRIDX therefore complements IP Luxembourg’s diverse DOOH offering.

On 3 January, Mediahuis Luxembourg will launch a brand new cultural magazine called .kult. It will be published on the first Saturday of every month as a supplement to Luxemburger Wort, Luxembourg's largest daily newspaper.

.kult takes a relevant and bold look at Luxembourgish culture and society, focusing on art, pop culture, music, literature, media and much more. It will be available in print and digital versions, combining traditional and innovative formats: interviews, profiles, short articles, calendars, videos, but also comics, reels and quizzes.

.kult is aimed at the over-25s looking for cultural news and reaches 229,400 readers (print and digital versions), or 52% of the Luxembourg population, boasting 96% of subscribers to boot. 11,000 people consult the e-paper version every day. The rate for a full-page colour advertisement is €4,600. There will be a total of 10 editions per year.

The magazine is published by Mediahuis Luxembourg S.A. Sales house Ads & Data handles Belgian advertisers, while Luxembourg clients are serviced by Regie.lu.

All info at Retrievermedia.be

Roularta is adjusting the magazine size of Feeling, Feeling Special and Gael. As of the issue dated 22 April 2026, the titles will switch to a more compact magazine size. The trim size will change from 225 × 285 mm to 215 × 275 mm, resulting in proportional adjustments to all standard ad sizes. The existing technical delivery specifications remain unchanged. For issues published up to and including 18 March 2026, the current size will continue to apply.

Do you use the Retriever material order application? When opening campaigns that include Feeling, Feeling Special or Gael, the size changes will be automatically indicated via a warning pop-up. Once accepted, the updated sizes are immediately applied in the material order overview.

As of 1 January 2026, Imagix is entrusting the sale of its advertising screens to RMB, which has already been responsible for commercialising the UGC complexes in Brussels and Flanders since early 2025. With the addition of the three modern Imagix cinemas in Mons, Tournai and Huy (a total of 32 screens), RMB is significantly expanding its cinema portfolio in Wallonia. Together, UGC and Imagix account for nearly 3 million cinema-goers per year and around 20% market share at national level.

Thanks to the combined UGC–Imagix offering, RMB can now provide advertisers with cinema coverage across almost all of Wallonia, Brussels and Flanders, including opportunities for both local and national campaigns and integration into broader video and cross-media plans.

For 2026, RMB is introducing an attractive early-booking incentive: advertisers who commit before 15 December 2025 to investing at least the same cinema budget in 2026 as in 2025 will receive two additional weeks of free presence, on top of their planned cinema campaigns (not valid in weeks 1, 44, 45 and 52).

Sales house IP Luxembourg is expanding its portfolio with a DOOH network at the Belle Étoile Shopping Centre in Bertrange, Luxembourg, which has 105 panels and welcomes 100,000 visitors per week. This new 12-screen network is aimed at consumers in shopping mode.

The basic rate for the Belle Étoile network is €1,700 for one week (10 seconds). A special “introductory offer” is currently in effect at €1,190.

From February 2026, Stijlvol Wonen will be published under the new name vtwonen Design. The name change applies to both the Netherlands and Belgium and is part of DPG Media’s strategy—publisher and operator of the title—to bring all home and interior brands in its portfolio together under the strong vtwonen label.

The change concerns the name only; the editorial concept and target audience remain unchanged. The magazine continues to focus on enthusiasts of design living and exclusive interiors. The first issue of vtwonen Design will be published on 5 February 2026.

Since October 2025, Mobility Life Belgium has been integrated into Auto Trends, which now adopts the positioning Auto Trends “Mobility's News Magazine”, published by Moovic. Unlike the Luxembourg edition, Mobility Life Belgium is therefore no longer distributed or marketed separately.

At the end of September, editor Effective Media, which specialises in the automotive and fleet sectors, has launched Car Upd8te, a weekly video format aimed at motorists. Car Upd8te covers eight topics in eight minutes, is broadcast on Trends Z and reaches 435,000 viewers.

After 30 years, the number is being dropped from the Play4 name. From now on, the Flemish channel will simply be called Play. The thematic channels are also getting new names: Play5 becomes Play Fiction, Play6 becomes Play Action, and Play7 becomes Play Reality.

Not only will the channels be renamed; GoPlay, the long-standing digital platform, will also be known as Play. All content will now be available under one clear brand: Play. The rebranding aims to make the brand stronger and easier to find in the changing television landscape.

Play is produced by Play Media, a subsidiary of the Telenet Group since 2018. Advertising sales for Play are handled by Ads & Data.

From 1 December, Transfer Media will take charge of the advertising sales of the Eurosport and Discovery channels in French-speaking Belgium. In doing so, the sales house adds two international brands to its portfolio.

Discovery is a non-fiction channel that stimulates and captivates viewers seeking added value with stories about groundbreaking inventions, memorable achievements and inspiring discoveries. Eurosport, on the other hand, hosts the world’s biggest sporting events in tennis, cycling, snooker, etc., as well as the Olympic Games. Both channels will be made available via Orange, Proximus and Telenet.

For both Transfer Media and Warner Bros. Discovery, the expansion with new thematic channels is a logical move. It comes just after the sales house and the entertainment giant entered into another partnership in early September, in a rapidly evolving VOD market, with the exclusive commercialization of HBO Max’ kids content. This strengthens Transfer Media’s position as a cross-media point of contact in the kids’ segment.

FranceTV Publicité, the advertising sales house of French public broadcaster France Télévisions, has decided to entrust its Belgian partner RMB with the marketing of its upcoming Belgian advertising breaks. From 1 January next year, public channels France 2, France 3 and France 5 will have their own dedicated advertising breaks on Belgian territory, following in the footsteps of TF1, which has been doing so for many years.

Building on their partnership, which began in 2022 with the marketing of the French public channels' digital video and display inventories on Belgian IPs, the two sales houses are now adding linear television to their offering.

Advertisers will thus also be able to reach the domestic audiences of three additional French channels, while benefiting from an expanded Total Video offering. RMB will increase its TV fair share on PRP 18-54 to 44% (+12.4%) and increase the average coverage of its overall TV offering by three points.

RMB will begin marketing the offering in mid-October 2025.

Luxembourg publisher MM Publishing and Media S.A. – better known as Maison Moderne – has been given a new name. Henceforth, the company will be called Paperjam S.A., celebrating, in the process, the 25th anniversary of its flagship brand Paperjam.

The new name goes hand in glove with the creation of a new visual identity to better reflect the development strategy that has been put in place, and in which Paperjam plays a central role. It is important to note that Paperjam, which has about a hundred employees, comprises four divisions: a bilingual French/English platform dedicated to economic, financial and political news focused on the Luxembourg business world, a private business club, an advertising sales house and a creative studio.

All advertising information on Retrievermedia.be

BRUZZ, Vlaams-Brusselse Media’s media brand, is active online, on radio and TV, and in print, and favours an innovative use of media. This year again, it launches “De Weik van 't Brussels” on the radio.

In collaboration with Brusseleir!, which promotes the Brussels dialect with the necessary humour (or “zwanze”), e.g. through the Brussels Volkstejoêter, BRUZZ Radio is spreading the interactive “Weik” over two weeks, from 22 November to 6 December. The station can be listened to on FM, via BRUZZ.be, the app, Radioplayer and DAB+.

BRUZZ applies three exceptional rates for the “Weik”. Commercial campaigns pay the standard A rate. Government, education, real estate and retail (B rate) and culture, non-profit and humanitarian organisations (C rate) enjoy significant discounts. Advertisers can have their own radio spot created in the Brussels dialect; free of charge for campaigns over £3,000, and for £600 below that threshold. Spot lengths and periods are negotiable, as are multimedia formulas.

Publisher Goeiedag has made changes to its portfolio of print publications. The print editions Goeiedag Dilbeek – Pajottenland and Goeiedag Ninove–Denderstreek are no longer published in print. However, Goeiedag is fully committed to digital transformation and to delivering fast, interactive online solutions.

In contrast, the free sheets Goeiedag Asse–Merchtem–Opwijk and Goeiedag Meise–Grimbergen will continue to be available in print. Goeiedag maintains its dedication to quality and reliability, offering a magazine produced on coated paper, in full-colour print, with a refined finish and extensive door-to-door distribution. Exclusive regional news remains the focal point of Goeiedag’s media offering, making it a trusted partner for local communications.

Radio Goeiedag also continues to operate as a cross-media channel via FM, DAB+, and online, further extending the publisher’s regional reach.

With this renewed blend of local news in both print and digital formats, Goeiedag aims for stronger regional engagement and optimal visibility for advertisers and consumers alike.

Transfer Media is now responsible for the commercialization of retail media at INNO, with 16 department stores in prime Belgian locations and via INNO.be. The sales house thus responds to the growing importance of retail media.

In addition to thematic television, digital video and radio, Transfer Media is now expanding its offer to retail. This opens up numerous opportunities for advertisers: window branding and digital windows, bache & column, mega digital screens, escalator branding and in-store pop-ups. Personalized campaigns are also possible, from fitting room branding to in-store radio, complemented by activations and targeted newsletters.

INNO welcomes more than 22 million visitors annually, has nearly 1 million loyalty members and reaches around 500,000 newsletter subscribers.

More info in the Retrievermedia database.

The Régie des Médias Régionaux (RMR) extends its digital summer campaign. Advertisers booking their campaigns on RMR’s regional news websites now benefit from an extra advantage: the planned number of impressions is doubled.

The campaign, originally running during the summer months, has now been extended until September 20, 2025. This gives brands and agencies the opportunity to strengthen their local and digital visibility within a trustworthy editorial context.

On November 26, 2025, the first edition of a fully restyled Knack Weekend and Le Vif Weekend will be published. Both the layout and content have been thoroughly renewed. With this redesign, Roularta Media Group aims to further strengthen the position of both titles as a benchmark in high-quality lifestyle journalism.

A major part of the renewal is the enlargement of the magazine format: from now on, the magazines will appear in a page size of 275 millimeters high by 215 millimeters wide.

The redesign is led by Els Keymeulen, who, in addition to Feeling/Gael and Trends Style, will also take on the overall editorial responsibility for the upscale lifestyle brands Knack/Le Vif Weekend. The message is clear: Roularta is future-proofing its weekend titles by increasing both quality and impact, in terms of reader experience as well as advertising value.

SUMMIT is a B2B platform focused on business travel and MICE, and includes a print magazine, online content, and a newsletter. It targets professionals in the travel, event, and hospitality sectors.

The English-language edition of the magazine will be published four times a year starting end of September 2025, with a print run of 6,000 copies. The target audience consists of highly educated, digitally savvy readers aged 30 to 60, working as travel managers, event planners, or procurement professionals. Approximately 70% of the distribution takes place in the Netherlands, and 30% in Belgium and Luxembourg.

The digital platform summitbenelux.com and the SUMMIT newsletter were launched in summer 2025. In Belgium, SUMMIT is published by TRAVelMedia Belux.

The Koepel van Attracties & Musea (KAM), which boasts over 600 members, has entrusted the sales house activities for its B2B magazine Kamzine to Moïzo, known for titles such as BOOTmag, Historia, Op Weg and Wetenschap in Beeld.

KAM's sector magazine Kamzine is specifically intended for all entrepreneurs and managers active in the field of attractions and museums in Flanders and the Brussels-Capital Region. The quarterly magazine has a print run of 1,000 copies and is distributed free of charge, by subscription, by Bpost. Kamzine offers members a valuable platform for sharing sector-relevant information, dossiers, cases and updates. In the process, it also promotes cooperation and knowledge sharing between the umbrella organisation and its members. A browsable version is also available online. Half a page costs € 710, a full page € 1,240.

All information at Retrievermedia.be

At a time when developments move faster than the seasons, we would like to share our vision and response with you.

Retriever specializes in collecting and unlocking media data for media professionals. The latest technologies make it possible to support this work with even greater quality, timeliness, and reliability. We place great importance on security, compliance, and your needs.

Retriever has embraced these profound changes from the very beginning and adapted its systems accordingly. Innovation has become second nature, and as a user, you should experience its benefits. First and foremost, you will notice that the information is more complete and even more accurate.

In addition to improved data quality, technical integrations and tailor-made solutions are also available for clients who wish to use the data in their own systems. This way, you always have access to up-to-date and enriched information in your trusted working environment—whether that is via Retriever or within your own planning software. At present, several data integrations are already active with Belgian media partners.

Retriever moves in step with technological acceleration—firmly grounded, and with a clear focus on what matters in your daily practice.

The Belgian magazine publishers Roularta, DPG Media, Rossel, and IPM are once again joining forces within the Magixx collaboration by launching the brand new “MAGIXX DIGITAL” pack. This digital extension is offered as an add-on to Magixx print packs and provides premium visibility across ten leading sites: Libelle.be, Femmes d’Aujourd’hui.be, Knack.be, LeVif.be, HLN.be/Showbizz, HUMO.be, SoirMag.be, CinéTéléRevue.be, Moustique.be, and ParisMatch.be.

Two options are available: one week (Skins + IMU) for 1,380,000 impressions at €13,800, or three weeks for 2,700,000 impressions at €27,000 (e-CPM: €10.00). This offer enables advertisers to optimise their cross-media coverage simply and effectively.

The Netherlands Authority for Consumers and Markets (ACM) has approved the acquisition of RTL Nederland by DPG Media. As of July 1, 2025, RTL Nederland will officially become part of DPG. With this acquisition, DPG Media enters the Dutch television and streaming market.

DPG promises to invest in local content and the expansion of Videoland. Agreements have also been made to safeguard independent journalism, including the establishment of foundations for RTL Nieuws and NU.nl. Sven Sauvé will remain CEO of RTL Nederland and will join the Executive Committee of DPG Media.

Owner Roularta has announced that from 30 June, Kanaal Z and Canal Z, Belgium's biggest business channels, will be given a new name: Trends Z. The name change allows to reinforce Trends' broader content ecosystem.

With the introduction of Trends Z, all the group's business content is united under one strong brand, further increasing Trends’ recognition among the country's largest business community as the multimedia brand for business, economics, investing and entrepreneurship. Readers, listeners and viewers in the Trends ecosystem will now be able to access a broadened offering, with television and video on top of the magazine, the digital platforms, podcasts, newsletters and events.

Despite retaining its familiar content and faces, Trends Z also heralds a few novelties, foremost among which is a brand new video platform where viewers can go live and on demand for news, analyses, interviews and debates.

All info on Retrievermedia.be

The editorial team of Le Soir is launching a new form of content which will be distributed on all Le Soir channels: En Vrai. The new offering explores the concerns of 18- to 30-year-olds – but not just theirs – and is built around five major themes: work, education, intimacy, leisure and daily life.

En Vrai deciphers social phenomena, challenges preconceived ideas and, above all, gives a voice to Gen Z'ers in particular, but also to those close to them: parents, teachers, educators. Without taboos, but with Le Soir’s DNA. Whether stories in the form of articles, surveys or video formats, the content will be made simultaneously available in Le Soir's news feeds and form a dedicated vertical. En Vrai will be found in the heart of the newspaper, as well as on its website and social media. A podcast and a dedicated newsletter are planned for the medium term.

The cross-media initiative offers advertisers a range of commercial integration opportunities in a 360° approach. Rossel Advertising puts two packages in position: an Inspiration Pack at 34,900 € (for at least 2 months) and a Partnership Pack at 46,000 € (for at least 3 months). Tailor-made offers can always be discussed via the sales house’s Brand Studio: Create.

Var introduces the Total Content Partnership, a model where campaigns no longer start from media channels, but from VRT content itself. A brand can now build its story around VRT themes and/or formats, activating multiple platforms simultaneously: linear TV, VRT MAX, CTV, radio, podcasts, Sporza, social media, and live events.

The proposition aligns with the way people consume media today: spread across platforms, in no fixed order, and increasingly content-driven. In this way, Var aims to respond to this trend and make full use of VRT platforms for advertising brands. Together with the advertiser and media planner, Var looks for content that best fits the brand values, and then develops an integrated proposal across the relevant platforms.

For media planners, this means less fragmentation and more strategic control: long-term planning built around consistent content, with measurable impact across the entire ecosystem.

The partnerships will launch on 1 January 2026. Registration opens on 30 September 2025.

Roularta Media Group will launch the Columbus Vakantieplanner 2025/2026 this October. This first Belgian edition of the 48-page travel guide will be distributed as an insert in four strong titles: Libelle, Flair, Knack Weekend, and Plus. Together, these magazines reach an audience of no less than one million consumers.

The guide features articles on hiking routes in Belgium, national parks, global architecture, and emerging long-haul travel destinations. The campaign will also be supported through online content on the Columbus Travel website, social media, and email newsletters.

Multiple advertising options are available. A full-page ad or branded content costs €10,500. Participation in four newsletters is priced at €5,000. Branded content production is billed separately at €900 per page.

All information, including material deadlines and publication dates, can also be found in the Retrievermedia.be database.

As of today, Clear Channel continues under the name Bauer Media Outdoor. The new brand identity will gradually appear in emails, on websites, and across advertising locations in the coming months.
As they announced: "You’ll see our new brand gradually come to life across our various assets in the coming months."

In the Retrievermedia.be database, we are closely following this transition. All relevant updates have been — and will continue to be — implemented in the application.

Retriever congratulates the Bauer Media Outdoor team on this exciting new chapter.

Since the beginning of April 2025, Magixx's offering has been further expanded with Magixx Entertainment. This extension sees Roularta, DPG Media, Rossel Advertising and IPM Group join forces once again, giving advertisers access to leading Belgian entertainment titles in a low-cost package.

Through popular TV and family magazines, Magixx Entertainment Print reaches 1 in 4 Belgian households. A single insertion in the entertainment package for a gross cost of 21,500 € achieves a reach of about 1.5 million people. The package includes appearances in Knack Focus, Le Vif Focus, SoirMag, Télépro, Story, Primo, TV Familie and Moustique. Later this year, a digital extension will supplement Magixx Entertainment's offering.

To mark the launch, Magixx has come up with an exclusive promotion: when purchasing an entertainment package, advertisers receive a second package for free. This promotion is valid for campaigns running between 1 April and 31 August 2025.

The popular Nieuwsblad supplements NU and Check have been merged into one weekend supplement: WKND. Consequently, Nieuwsblad's weekend offer gains a fresh new look for a more powerful and smoother reading experience, in line with the digital age.

WKND thus unites the best of both worlds: the in-depth reports, interviews and current affairs stories of NU combined with the practical, accessible consumer sections from Check.

The result is a 48-page weekend supplement targeting modern readers and entirely dedicated to the theme of “Living Smarter”. WKND is a logical, thoughtful step in Nieuwsblad's digital transformation, because on top of an improved print experience and more space for interpretive journalism, the revamped approach goes hand in hand with a stronger focus on digital content.

NB WKND appears in a circulation of 179,800 copies (GvA WKND: 67,000).

All info on Retrievermedia.be

From 1 May, Transfer Media will be marketing Pickx Showcase, Proximus' free TV channel, in both the north and south of Belgium.

Transfer Media is expanding its TV offering to include Proximus' rich offering of free-to-air entertainment and sport, from the Oscars to the Ballon d'Or, as well as local productions and unique previews of content from partner brands. Pickx Showcase also works with innovative forms of “windowing”, such as broadcasting the first episode of a series which can then be followed on streaming platforms or in one of Pickx’ TV options.

Proximus TV customers will thus see their content offer enriched exclusively. With the addition of Pickx Showcase, Transfer Media will now be marketing no fewer than 6 Pickx channels in the North and South, including Pickx+ and Pickx+ Sports. As a result, the range of channels offers countless interesting opportunities for advertisers looking for creative integrations or advertising space around Pickx content.

All the info on Retrievermedia.be

Mediahuis has decided to entrust the advertising operations of all its podcasts to Var (Vlaamse Audiovisuele Regie), the advertising agency of the VRT. This new significant collaboration allows Var to strengthen its foothold in the podcast market.

Until the end of March, the podcast management at Mediahuis was in the hands of Ads & Data (Mediahuis, Telenet/SBS, and Proximus). Under the motto 'local voices deserve a big stage', the new partnership now allows Var to own the largest inventory of podcasts in Flanders, with over 300 titles.

Mediahuis can boast of in-depth and relevant podcast content, aimed at a broad audience of engaged listeners. Since April 1st, advertisers can partner with Var to fully engage in podcast narratives with audio prerolls at the beginning of episodes. For example, think of 'DS Vandaag' (De Standaard), 'Van moord tot verdict' (Het Belang van Limburg) or 'Sjotcast' and 'De Koers is van Ons' (Nieuwsblad) or 'Achter de Schermen' (Play Media). Podcast sponsorship still goes through Mediahuis.

After streaming platform TF1+ at the beginning of the year, it is now TV channel TF1’s turn to join IP Luxembourg’s portfolio, from 15 April.

Consequently, IP Luxembourg intensifies its partnership with TF1 Group, strengthening its range of options for advertisers looking to reach the French-speaking community in the Grand Duchy. Henceforth, advertisers will be able to penetrate into the heart of TF1's TV programmes during national commercial breaks, exclusively within Luxembourg. The move is far from anecdotal, as TF1 is the second most popular TV channel in Luxembourg and number one among expats.

Its rich and varied programming is built around premium content that connects people. Some emblematic showpieces are The Voice, Mask Singer and Koh-Lanta.

In Belgium, TF1’s advertising sales are handled by DPG Media.

More information at Retrievermedia.be

Professional Media Group (PMG) has acquired Artsenkrant, De Apotheker and AK Hospitals from Roularta Media Group (RMG). This takeover follows an earlier transfer, in which Roularta sold three other trade magazines to PMG, namely Graphic News, Packaging & Label, and Media & Communication.

The takeovers are part of Roularta's strategy to focus more on broader consumer segments by withdrawing from highly specialised trade magazines.

More info on Retrievermedia.be

From 17 March, Transfer Media takes on the commercialisation of CSTAR, Canal+ Group’s private channel that has been operating for 33 years and can now also be viewed in Belgium via Telenet, VOO and Orange.

The launch remarkably strengthens the entertainment offer in our country. At the same time, sales house Transfer Media once again demonstrates that it is serious about expanding its portfolio.

Since 4 March 2025, CSTAR targets an engaged and active Belgian audience of 25 to 49 years old with a broad and dynamic quality offer centred on music, films and series, magazines, humour and stand-up, and entertainment for a younger target audience.

All info on Retrievermedia.be

On World Radio Day, Radio Contact Max was officially launched on DAB+ and online. RTL Belgium's new French-language station is dedicated to listeners aged 35 and over, bringing music from the '70s to the ‘00s, with an emphasis on hits from the ‘80s and ‘90s. The music format includes pop, dance, R&B, rock and pop rock, of which about a third is French-speaking.

In addition to non-stop music, Contact Max offers news bulletins and presented programmes in the morning and in the afternoon. The station is available on the second DAB+ network for Wallonia and replaces the former DAB Info channel. DPG Media will handle the station’s commercial operation.

With this launch, RTL Belgium expands its radio portfolio even further with a complementary station aimed at an audience that has outgrown Radio Contact. As a result, Contact Max positions itself as a new player in the nostalgic music offering.

Following the successful launch of a regional radio network in Flanders, Transfer Media is continuing its expansion in Wallonia. In collaboration with Radio Z, the sales house is adding a network of 25 independent radio stations to its portfolio, strengthening its presence in the south of Belgium.

The new offer follows the same successful approach as in Flanders: advertisers can choose from three ad packages – bronze, silver and gold – with varying volumes and rates. Again, the ‘one-stop buying’ principle applies, while channels can continue to be approached separately for individual campaigns.

With this expansion, Transfer Media consolidates its position as a versatile advertising agency with a broad multimedia offering, from TV and digital to radio. More details, including a coverage overview map and pricing information, are available at Retrievermedia.be.

DPG Media has added real estate platform Realo to its Publishing Partner Network. In addition to DPG Media's existing offering of real estate and financial platforms, including Immoweb, Spaargids.be/Guide-épargne.be and Mijnenergie.be/Monénergie.be, Realo offers advertisers additional opportunities to target property seekers, investors and homeowners in a relevant online environment.

Founded in 2014, Realo has grown into a platform offering real estate data and market analysis to both individuals and professionals. In January 2024, it was acquired by Immoweb, the real estate platform whose advertising sales are also managed by DPG Media.

This expansion, combined with advanced targeting options such as sociodemographic segmentation and regional targeting, allows for even more effective campaigns focusing on real estate within the DPG Media network.

On 9 January, Namur-based publisher Zen Media SRL launched a new French-language bimonthly magazine aimed at the over 50s: Zenior.

The free paper periodical is available on display in pharmacies and in the waiting rooms of GPs, dentists and physiotherapists, as well as in law firms and garages. It is also available in a range of catering outlets, including Pain Quotidien and Delitraiteur.

The adopted approach centers on positivism and benevolence. By exploring a wide range of topics – from television over travel, health and wellbeing to mobility, culture, etc. – over some 100 pages, and by combining the richness of the paper format with digital interactivity, Zenior forges a strong bond with its readers, creating loyalty. Its credo? To transform ‘has beens’ into ‘must haves’ and prove that the golden age can also stand for modernity.

Zenior has a circulation of 30,000 and is published 6 times a year. The magazine has 469,755 readers, to whom it offers a premium experience down to the smallest detail. Zen Media also endorses the role of advertising sales house.

All info on Retrievermedia.be

Sales house Business Media, specialised in financial and business communication, was founded in 2024 by Philip Peeters and Pia De Quint. It focuses on media campaigns towards decision-makers, entrepreneurs and investors. With a strong focus on business audiences, Business Media offers targeted audience opportunities within the Belgian market.

Its portfolio includes De Bestuurder, a knowledge platform for administrators and CEOs, and Etion, a network for value-driven entrepreneurs. In addition, Business Media manages the communication channels of VFB, the Flemish federation of investors. Recently, the portfolio was further expanded with new advertising opportunities in the VFB newsletter, which reaches 12.000 investors weekly. In doing so, Business Media has strengthened its position as a sales house for financial and business communication.

Pia De Quint, Managing director of Business Media, recently gave an interview in Retriever’s ‘Get introduced to…’ column. In it, she shares surprising insights about her past as a professional cyclist, and on how this experience influences her current leadership style. She highlights how the discipline and perseverance distilled from the sport have shaped her into the entrepreneur she is today. Read the entire interview here!

In 2025, the independent business magazine and online platform Business Vlaanderen launches a new regional ‘Antwerp - Flemish Brabant – Limburg’ edition on top of the ‘West and East Flanders’ one.

Founded in 2021 by Filip Deckmyn and Louwers Mediagroep, Business Vlaanderen targets business leaders and C-level executives. The expansion of the magazine to all of Flanders also entails an increase in reach, a wish expressed by the advertisers too.

The new edition will also be published six times a year in a circulation of 8,000 copies, bringing the total to 16,000. With an advertising rate of € 2,625 for a full page and a combination package of € 4,350 for two pages of editorial content plus a page ad as well as an online story per edition, Business Vlaanderen, which also sends out a newsletter, positions itself as an attractive platform for high-level business communication.

All info at Retrievermedia.be.