Retriever media news

As an extension of the Retrievermedia.be database, we publish the most important media news here. We write about new launches and major changes in the media landscape, always providing the information you need to build successful media campaigns. Follow the Retriever media news and you will be able to capitalise on the latest developments immediately.

Salon - 100th Anniversary Edition

BMX23: 100 Year Salon Specials & Packages

In 2023, the Brussels Motor Show will return to its normal appearance for the first time in two years. Cars, light commercial vehicles, two-wheelers (motorised and non-motorised), sports and competition vehicles will share the limelight at this 100th edition of the Brussels Motor Show. It will be held from 14 to 22 January 2023 inclusive at Brussels Expo, on the Heysel.

Several publishers have put together special offers, specials and packages for advertisers who want to advertise around this theme. In retrievermedia.be, you will soon find some 20 specials and offers especially focused on this 100th edition of the Brussels Motor Show!

For instance, IPM and Ads & Data are marketing the Official Salon-Guide especially for this Brussels Motor Show 2023, printed in two languages and enclosed with the newspapers L'Avenir, DH Les Sports, La Libre and the Dutch-language Nieuwsblad. In addition to this guide, the duo offers numerous other opportunities which can be found at retrievermedia.be

Produpress Advertising, with its portfolio specialising in automotive, has also put together a special package of advertising opportunities around the Brussels Motor Show. Among other things, the publisher is publishing 3 special Salon editions around the event and 2 editions 'Post Salon' after the event ends in February 2023.

Of course, Roularta also publishes several Autosalon specials in Knack and Le Vif/ L'Express, among others, as well as in the extra editions of these titles. Not forgetting the Magixx auto offer, in which advertisers enjoy a 1+1 on the Magixx Reach pack, a powerful combination of Libelle, Femmes d'aujourd'hui, Knack, Le Vif, Dag Allemaal, Humo, Soir Magazine and Ciné Télé Revue.

For a complete overview of all specials, offers and special channels offered by all publishers around this 100th edition of the Motor Show, go to retrievermedia.be

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salon the brussels motorshow bms23

Magazine 'It's not a salon guide' continues as video on autonieuws.be

With the autonieuws.be website, the publisher Yesyes bv devotes special attention to the Motor Show every year. Previously, an annual paper edition entitled 'Het is geen salon gids' (this is not a salon guide, NDLR) was published, containing a report on the Brussels Motor Show. From this year onwards, this 'report' will take on a new form, namely videos distributed by brand on the autonieuws.be website. In addition to these videos, thematic videos will also be produced during the Motor Show, for example of car brands that will give us an in-depth look at their range of products and their engines.

This year, all the video possibilities have been exhausted. Agencies that represent car brands and are interested in video advertising for the 2024 edition of the Motor Show (BMS24), will find all the information about this advertising opportunity on retrievermedia.be.

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 Minimi absorbed into passionsanté.be/gezondheid.be

Roularta's Minimi online community absorbed into passionsanté.be/gezondheid.be

Since last month, the online community for young parents minimi.be has been absorbed into Roularta's health sites gezondheid.be/ passionsanté.be. These sites now offer all useful information on adult and child health in one place. All articles that until recently could be found on minimi.be can be found on gezondheids.be/ passionsanté.be under the heading 'pregnancy and birth'.

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buzzwords

NIEUW: Retriever Buzzwords

Retriever Buzzwords; The latest trends, terms and tactics from the media profession: Retriever Buzzwords is the clearest overview of the most obscure marketing terms. Clearly explained. So you always stay in the loop.

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CIM - Retriever EN

New CIM - October 2022 figures in Retrievermedia.be

The new CIM figures for October 2022 have been integrated into Retrievermedia.be. In addition to circulation and audience figures, you will also find pie charts with title profiles per title. These give you a clear overview of the audience per title, broken down by age group, region, language, social group and gender, as well as the index in relation to Belgium as a whole.

This year, there is an important difference in the universe compared to previous years: for previous publications, the age groups 13-14 and 15-24 were used. From October 2022 onwards, the variable 13-14 is no longer included and the variable 15-24 is changed to 16-24. As a result, from October 2022 onwards the total readers for the last period also relate to the age variable 16+.

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adsanddata POST luxembourg

Ads & Data offers solution for leaflet distribution in Luxembourg

In partnership with POST Luxembourg, Regie.lu (Luxembourg advertisers) and Ads & Data (Belgian advertisers) will offer POST's DirectMail solution until the end of 2023. It allows advertisers to have leaflets distributed door-to-door via the postman among some 100,000 Luxembourg households. These are all households that do not have a "No pub" sticker on their letterbox.

Besides national distribution with a total reach of 99,873 letterboxes, selective distribution in 9 Luxembourg regions is also possible. The distribution days correspond to those offered by POST Luxembourg: Monday, Tuesday, Wednesday and Thursday. Rates start at €40.51 per 1,000 copies to be distributed. All data can be found in the retrievermedia.be database.

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#ByYou Magazine

For Girls Only! magazine continues as #ByYou magazine

As of issue #8, published September 8, 2022, For Girls Only! magazine published by De Deeluitgeverij has changed its name to #ByYou magazine. The accompanying website and newsletter have also been rebranded. #ByYou magazine targets children aged 8 to 14 who are interested in creative crafting instructions, tasty baking recipes, glamorous interviews with celebreties and much more. The circulation and rates remain unchanged.

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Ads & Data and IPM join forces in 'tboo & more'

Ads & Data and IPM join forces in 'tboo & more'

Ads & Data and IPM Advertising have joined forces in 'tboo (The Belgian Online Offer) & more', a one-stop shop that advertisers and media agencies can use for their display and video campaigns. At the moment, tboo offers two digital packages and one video package with behavioural targeting. This targeting will initially focus on the following data segments: business & finance, sports fans, lifestyle, sustainability and foodies.

Advertisers can choose from a nationally balanced offer, which, with the help of behavioural data from both agencies, achieves optimal coverage within the target group of the desired data segment. The sites that are part of the project within the platform are lavenir.net, lalibre.be, parismatch.be, dhnet.be, moustique.be, Gourmandiz.dhnet.be, nieuwsblad.be, standaard.be, gva.be and hbvl.be. Together, they reach more than 6 million genuine users every month, including more than 3,500,000 people who watch the videos. In total, this generates more than 71 million views per month (Source: IPM player and Ads&Data player / January - August 2022)

In addition to the above-mentioned possibilities, two additional products are offered within the tboo collaboration: Auto Salon 2023 and the Diabetes supplement. From now on, thanks to this collaboration, advertisers will not only be able to advertise multimedia but also communicate nationally in these specials. All information is also available on Retrievermedia.be.

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retrievermedia.be mediadatabase available in English

Complete Retrievermedia.be database now also available in English

At the request of several international customers of retrievermedia.be, the media database for professionals has now been made fully available in English, in addition to French and Dutch. The search section and the descriptions of the more than 5,000 media listed are available to international users. This makes it convenient to create overviews and targeted selections and to be able to retrieve and process them in three languages. With this, Retriever expects to attract even more international customers to Belgian media.

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GoedNieuws

Last appearance of Good News newspaper and new concept of 'Good News'

Next September 27, the last edition of the Good News newspaper will be published and Mediahuis will come up with a new concept: Good News. From Oct. 4, Het Belang van Limburg will bring fun stories from the neighborhood every weekday, both online and in the newspaper.

On all days except Tuesday, the entire circulation can advertise in this positive umfeld. On Tuesdays, the Good News page in the newspaper is regionalized with all marriages from the region. Regional advertisers can also hereby advertise regionally at attractive rates on the page which on that day is divided into region edition North, East or South. All possibilities and prices can be found on retrievermedia.be.

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Jobs in retail

Jobs in retail: job offers in Gondola, in print and online

Gondola, the RETAIL TODAY platform for retail and FMCG professionals, has been offering the possibility of placing job offers since September of this year.

The concept, which has been tested, is now consistently offered as a recruitment opportunity in the retail sector. Gondola.be reaches 125,000 unique retail professionals every month. Online, you can launch a job offer at 950 euros per insertion. In combination with the magazine, which has a circulation of 10,933 copies, the costs is 1,500 euros per insertion. This also covers the distribution of your job offer in the newsletters, which are sent to 40,000 professionals.

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Good Company

VKW Kunstlaan 16 becomes Good Company

Kunstlaan 16, the magazine for members of the employers' organisation VKW Limburg, will continue under the name 'Good Company' from its October issue. The renewed magazine, which contains inspiring stories, interviews, articles and opinions, is published 4 times a year and reaches more than 3,900 decision-makers in SMEs and large companies in the province of Limburg. CHAPO NV takes care of the advertising.

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Decisão

Ads & Data handles advertising sales for Decisão for Belgian advertisers

As of this September, Ads & Data adds the title Decisão de Mediahuis Luxembourg to its portfolio. The sales house will serve as a point of contact for Belgian advertisers wishing to advertise in this Luxembourg title. Decisão is the leading business title for the Portuguese-speaking community in Luxembourg. The title is published with a circulation of 7,500 copies. The cost of a full-page four-color advertisement is 1,200 euros.

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embuild

On 1 September, the Construction Confederation changes its name to Embuild

The organisation Confédération Construction - Confederatie Bouw, which manages a large portfolio of construction-related titles such as Construction - Bouwbedrijf and De Vlaamse Schilder, changed its name to 'Embuild, The Belgian Construction Association'. The name 'Confederation Construction' no longer fully covered all facets of the construction world in which the organisation is active. Its new logo clearly shows what Embuild stands for: a brick made up of a series of dots representing the many new technologies within construction.

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CIM  & Retriever Media Informatie

NEW: CIM reach figures and title profiles in retrievermedia.be database

Retriever is now publishing the key figures from CIM (Center for Information on the Media) press coverage survey in the retrievermedia.be media database. CIM is the reference for information on the reach, profile and use of media in Belgium. Retriever publishes in the media database retrievermedia.be the CIM reach figures and title profiles. The current profiles and reach figures refer to CIM NRS 2019-2020. The new figures will appear in October 2022 and cover the period November 2021-June 2022. Once received, they will be processed in the media database. Through the collaboration with CIM, retrievermedia.be users get quick insight into the reach and profiles of the most important print brands.

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 VRT NU changed its name to VRT MAX

VRT NU changed its name to VRT MAX

On 29 August VRT NU changed its name to VRT MAX. VRT MAX is the digital media platform of the Flemish public channel VRT. It aggregates the offer of the television channels, offers series in box sets and develops a catalogue of programmes from the VRT archives. In addition to top Flemish and international series, VRT MAX also offers an exclusive audio and video package for younger digital target groups.

In addition to the name change, there is also a 10% rate increase as of 1 September: € 34 cpm becomes € 37.4 cpm. Var handles the sale of the ads.

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Nieuwsblad

Rearrangement of Nieuwsblad editions as of 1 September

Mediahuis has rearranged the editions of Nieuwsblad as of 1 September. Previously, the newspaper was divided into 13 editions. This has now become 9 editions. In the province of West Flanders, 4 editions have been merged into 2 editions. Also in East Flanders the 5 editions have been combined into 3 editions. The total circulation and total reach remains the same. However, new rates will apply from 1 September. Ads & Data is responsible for the sale of the advertisements. All new combinations and corresponding rates can also be found on retrievermedia.be.

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ninove

'Ninove Info' continues without advertisements under the name 'Stadsmagazine'

From September onwards, Ninove Info, the city of Ninove's news magazine, will continue under the name 'Stadsmagazine'. In addition to the new name, the news title is also boasting a new graphic design and a new logo. The city magazine will no longer carry any advertising. Commercial campaigns for third parties are therefore no longer possible.

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BRUZZ Select Cultuurspecial

BRUZZ Select Cultuurspecial: 9 times a year, starting in September

Starting with the new culture season 2022-2023, BRUZZ Select Culture Special will have an (almost) monthly rhythm. The magazine, with tips for art, culture, music and nightlife, will be distributed free of charge 9 times a year as a separate trilingual supplement to all BRUZZ subscribers. Its readers are Dutch and foreign-language people who live or work in Brussels, or who come to enjoy what Brussels has to offer in terms of art and culture.

BRUZZ Select Culture Special has a circulation of 45,000. The commercial rate for 1/1 quadri is 3,570 euros. Cultural institutions receive a 50% discount on this rate.

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gezond thuis

Publicarto will take care of the publicity of Gezond thuis

Gezond thuis is the quarterly seniors' magazine of the Wit-Gele Kruis Vlaanderen - market leader of home nursing in Belgium - offering advice, current events and practical information for patients and care providers. Previously the advertisements were taken care of by Trevi Plus. Publicarto will take care of the publicity of Gezond thuis starting with the next (December) issue. This is in line with the Publicarto seniors offerings (Okra, Seniors Net, Grandparents).

The circulation of Gezond thuis consists of 120,000 copies and the cost for 1/1 quadri is 2,900 euros. The title is distributed in 5 regional editions throughout Flanders.

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Pont d'Île in Liège blowUP media Belgium

Expansion of Frontline network blowUP media Belgium in period July-October

The (D)OOH premium advertising expert blowUP media Belgium has expanded its frontline network with 7 digital screens on the corner of the famous shopping street Pont d'Île in Liège. The spots are broadcast between 8am and 8pm. As an example, a 10% share of time with 12-second spots can be used for one week for a gross media value of €6,500. The screens can be used from July to October this year.

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 Hélaba

Mediaservice in charge of advertising sales Hélaba

Mediaservice has taken over the advertising sales of Hélaba, the youth magazine of the Catholic youth movement KLJ. Hélaba is published 4 times a year in a circulation of 17,000 copies. The costs for an insertion of a 1/1 page full colour remain 2.000 euro.

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publibox in retrievermedia.be

Publibox coupon box

Pro-mailing (Promarket BV), offers advertisers once a year the opportunity to distribute discount vouchers via Publibox, a voucher box that is distributed door-to-door. In 2023, the distribution will be done by bpost and local distributors in almost all of Flanders in the week of March 3. The offers from the Publibox voucher box are automatically placed on the publi-box.be website where everyone can download the discount vouchers from their postal code area.

It is also possible to use Publibox in specific postal code areas, for example to complement a campaign with media channels with less reach in those specific areas, or to advertise in a specific area in a more action-oriented way. In Retrievermedia.be, media planners can find out exactly in which areas Publibox is distributed together with the corresponding rates and options.

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snapchat logo

Public Profile requirement for campaigns on Snapchat

Planning to launch an ad campaign on Snapchat after July 1, 2022? Then you'll need to take into account that from that date on, every campaign will need to be linked to a public Profile. More specifically, your ad account will need to be linked to a public Profile. Any campaign that has already been booked that overlaps with the July 1 deadline will not be discontinued!

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Pop impact MINT Brussel

Pop-Media mega banner at the Place de la Monnaie in Brussels

As of next September, Pop-Media is making a new top location available within its Pop Impact mega-poster network. The location is situated at the Place de la Monnaie/ Muntplein in the heart of Brussels, in front of the national opera "La Monnaie". The mega banner has a surface area of 150m² (L 19m x H 8m) and is available for advertising campaigns per period of 4 weeks. On average, it will reach some 44,000 pedestrians a day.

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summer promo

Find all SUMMER PROMO's in Retrievermedia.be

Again this year, several publishers and sales houses are launching interesting summer offers. In many cases you can place 2 ads for the price of 1, or your campaign period will be extended. Most offers cover the period from next July 1 to the last week of August this year. When planning your campaign in retrievermedia.be, come across all the summer promos from IPM Group, VAR, JCDecaux, Ads & Data, Roularta Advertising and many others!

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trilogic

Trilogic provides a bridge between waiting room advertising and an online information platform

Trilogic Management SPRL has been operating a network of patient information in 3,650 waiting rooms (General Practitioners, Pediatricians and Gynecologists) throughout Belgium for more than 30 years. In addition to physical posters and information leaflets, your campaign can now also be activated digitally for virtually all types of medical specialties. This allows you to target very precisely, for example, dentistry or dermatology.

Trilogic has made all posters and brands on the leaflets scannable with simple QR codes. This takes patients to the trilogic platform where the brochures can be easily downloaded. All possibilities and rates can be found at retrievermedia.be.

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The National Company of Belgian Railways (SNCB)

Clear Channel expands large format offering by 55 panels

Clear Channel has been awarded the advertising contract of the large format network of the National Company of Belgian Railways (SNCB) following a public tender. Clear Channel will expand its premium large format offering with 55 More O'Ferrall panels of 36m². In addition to this network, which is close to the railroad infrastructure, Clear Channel also operates all advertising opportunities in the train stations themselves after winning the tender from Publifer at the end of last year.

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Golfmedia

New: Golf Media digital OOH network

Golf Media has launched a digital out-of-home network at 24 exclusive golf clubs in Belgium. The digital totems are strategically placed in the clubhouse and contain, in addition to relevant content, space for campaigns of exclusive brands. Line-by-line can be purchased from 190 EURO for a 10' sec. spot, but the entire network can also be deployed nationally or regionally. Average reach is around 6,000 contacts per location per 4 weeks.

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Nieuwsblad: Uitbreiding edities Kempen en Leuven-Hageland

Nieuwsblad: Expansion of editions Kempen and Leuven-Hageland

Mediahuis has expanded the distribution area of Nieuwsblad ed. Kempen. The edition Limburg stops and the edition Kempen takes over half of the distribution area of this title. Also the distribution area of Nieuwsblad ed. Leuven-Hagenland is extended, with the other half of the distribution area of the Limburg edition.

This can be clearly seen in the illustration accompanying this news item: the green area is the distribution area of ed. Leuven-Hageland, with light green the extension in Limburg. The yellow area is the distribution area of ed. Kempen with light yellow the expansion in Limburg.

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Het Nieuwsblad ed. Antwerpen-Mechelen

New edition of Nieuwsblad: ed. Antwerp-Mechelen

Mediahuis has made a number of changes to the editions of Nieuwsblad. The regional editions Antwerpen Stad and Mechelen-Lier have been merged into the Antwerpen-Mechelen edition as of the end of May. The circulation of the merged editions remains the same, namely a total of 13,060 copies.

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vtwonen

New: online pack DPG Media: advertising around context within vtwonen platform

DPG Media has recently made a new buying opportunity available within the vtwonen platform. Advertisers can advertise online around a certain context, like for example around the context garden, lifestyle, bathrooms and more. For 5,500 euros advertisers can use an online display advertising package. For this, the multimedia living platform realises 550,000 impressions. This means a CPM of 10 euro.

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mediamaps retriever

New for Belgian media planners: media maps with resident profiles

The retrievermedia.be media database has linked a map layer with all socio-demographic data from Statbel, the Belgian statistics office, in addition to all media in Belgium and Luxembourg. Media planners can thus not only give a good overview of all regional media distributions in their proposal, but also see what the population structure looks like in the catchment area of their customer, i.e. how large the potential reach is in a certain target group.

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HUP! magazine

Advertising sales HUP! magazine to Publicarto

Publicarto has taken over the advertising sales for the title HUP! , the magazine published by Gezinssport Vlaanderen. This sports service of the Gezinsbond has 500 affiliated sports clubs and 30,000 members. Gezinssport Vlaanderen wants to be there for all families who want to exercise in a fun, healthy and family-friendly way. The circulation of the HUP! magazine consists of 25.000 copies. The cost for advertising with 1/1 page f.c. is 1.995 EURO. With this you reach 50,000 readers.

In addition to the magazine, a newsletter is published 6 times a year and sent to 20,000 subscribers. In addition, a special newsletter is sent 6 times a year to 600 sports club directors with news facts for sports clubs. In these newsletters, content marketing - a sponsored message including image - can be advertised.

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ads&data wmx

Ads & Data adds WMX to brand portfolio

Since 1 April 2022, Warner Music Experience (WMX), a division within Warner Music Group (WMG), has been represented in Belgium by Ads & Data. WMX provides a platform that connects artists with fans and strengthens brands in all kinds of creative, immersive and engaging ways. With more than 3.6 million unique visitors each month, WMX reaches a large Belgian audience. The Warner Music channel on Youtube achieves an average of 42 million views per month.

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gezondheid en passionsanté

Acquisition of Gezondheid NV by Roularta

At the end of March, Roularta acquired all activities of Gezondheid NV. RMG now owns, among others, the sites and newsletters of gezondheid.be, passonsanté.be and minimi.be. This further expands Roularta's portfolio as a major player in the health and healthy living field.

Gezondheid.be has an average of 900,000 visitors per month and its French-language counterpart Passionsanté.be has an average of 700,000 visitors per month. The newsletters of both health brands have a combined subscriber base of over 150,000. Advertising is possible from as little as €17 CPM. You can find all the extensive possibilities on the rate card in retrievermedia.be

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PartyMix Pack

New: PartyMix Pack by DPG Media

DPG Media offers a PartyMix Pack for advertisers who want to reach young people. In order to connect with young people, the right context is a must. With the new Party Mix offer, DPG Media provides both a suitable context and good selectivity. The Mix combines DAB+ with the streaming and free-to-air stations TOPRadio, Tomorrowland One World Radio and Qmusic. The package offers selective and budget-friendly possibilities to get in touch with young people within the right party context. All information is published in retrievermedia.be.

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Meet the professionals…

Image of Laetitia  De Dycker
Laetitia  De Dycker
Sales & Marketing Director at TRANSFER (a Walt Disney Company)
In three words: dynamic, a passion for media, curious
cup of coffee
with steamed oat milk

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