Retriever media news

As an extension of the Retrievermedia.be database, we publish the most important media news here. We write about new launches and major changes in the media landscape, always providing the information you need to build successful media campaigns. Follow the Retriever media news and you will be able to capitalise on the latest developments immediately.

SUfm

Vzw Streekradios plays the Radio MIG card and stops with SU fm

On March 31st, vernacular radio station SU fm in Ninove and Geraardsbergen ceased broadcasting. The other regional station in ASBL Streekradio’s portfolio, Radio MIG, will continue to serve its strong listener base. Hence, the focus is on strengthening MIG through a new brand image, including new jingles and a fresh logo, a new musical mix and professional voices.

Since 1981, MIG community radio has covered all sections of the population of Geraardsbergen, Ninove and Zottegem, bringing a mix of contemporary music and hit songs, complemented by everything that's happening or is on offer in the region. It is a financially sound station that values strong and flexible partnerships with advertisers.

Full details are available at Retrievermedia.be.

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Joe Gold

Digital radio station Joe 60's & 70's becomes Joe Gold

DPG Media has decided to rebrand its digital station Joe 60's & 70's to Joe Gold.

On the one hand, the aim is to keep up the momentum and continue playing golden hits from the 60s and 70s with the familiar host voices. On the other hand, the channel will also be opened up, in particular by broadening the range of genres on offer, airing programmes by well-known DJs and highlighting special contributions such as a series by Helmut Lotti about his idol Elvis Presley.

The revamp will not affect rates: Joe Gold continues to run in the DAB5 offering, along with Joe 80's & 90's, Joe Easy, Q-Foute Radio and Q-Allstars. The station can be listened to via DAB+, the Joe app and joegold.be.

All information at Retrievermedia.be.

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paper wrap

Roularta becomes more sustainable with eco-conscious ad medium: the Paper Wrap

Roularta has come up with a sustainable twist on the traditional packaging of its magazines Libelle and Trends/Tendances. The Paper Wrap is a creative, 'green' packaging that bans plastic and can be advertised on. Result? Maximum attention and a minimal footprint. The innovation fits in with the far-reaching sustainability policy that publisher Roularta has been rolling out in recent years.

The figures speak volumes: at Libelle, no less than 27 kilometres of plastic film is saved per issue, at Trends/Tendances 23 kilometres per 100,000 copies. That's not all, however, as Roularta also manages to turn its environmentally conscious commitment into a commercially attractive, impactful innovation. Indeed, the eye-catching Paper Wrap’s ad is also repeated inside the magazine in the form of a full page or an insert.

Trends/Tendances, with a circulation of 58,913 copies, is published 48 times a year; Libelle, which is published 52 times, has 852,710 copies (source: CIM 2023 October). For the package Paper Wrap, including technical costs for the wrap, AND 1/1 page, advertisers pay € 31,400 (Libelle) and € 23,000 (Trends/Tendances).

All information on Retrievermedia.be

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Wealth

Wealth magazine now in weekend edition De Tijd | L'Echo

Wealth, the magazine aimed at the most affluent people in our country, will from now on move to the weekend edition of business newspapers De Tijd | L'Echo.

So reports Trustmedia, the saleshouse of Mediafin LC, publisher of De Tijd and L'Echo, among others. The change is quite significant, as the magazine, which is in its eighth year and until now served as an editorial supplement to the Friday edition, thus broadens its readership and extends its lifespan.

Wealth magazine is specifically interested in exclusive lifestyle, entrepreneurship, real estate, investments, philanthropy and art. It targets the wealthiest 10 % of the population in Belgium, which includes no less than 55 % of the readers of De Tijd | L'Echo.

Wealth appears twice a year in the paper business newspapers and on tijd.be | lecho.be. In 2024, the dates will be April 6th and October 26th. The magazine will be printed in a circulation of 71,400 copies. A full colour full page costs € 15,930.

All title information at Retrievermedia.be.

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Babyboom Festival

New: alongside Babyboom Fair now Babyboom Festival

Publisher N2COM, specialising in 360° marketing tools that reach consumers at key moments, launches the Babyboom Festival. The event comes on top of the same publisher's Babyboom Beurs, for over 25 years the biggest fair in Belgium for future and young parents.

Where the annual Babyboom Fair may welcome some 25,000 visitors, the expected attendance for the Babyboom Festival is pegged at 8,000. The Festival will focus on current trends, workshops and contributions from sector experts in the baby industry. All this to offer both exhibitors and visitors a unique experience, in all intimacy. This interactive, personal touch is also what sets the Babyboom Festival apart from the larger-scale and more traditional Babyboom Fair.

The brand-new event will be held for the first time on 23 and 24 March in Hall 1 of Brussels Gate in Groot-Bijgaarden.

Advertisers have the opportunity to book a stand of 6 to 15 m², priced from € 700 to € 2,000.

All this info can also be found in the Retrievermedia.be database.

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WKND

New: WKND Limburg

A new merger in the newspaper world has been recorded on Saturday 24 February. The Plus and Goesting weekend supplements to Het Belang van Limburg will from now on continue under the name WKND Limburg. The unified paper weekend supplement of Mediahuis has 32 pages and, according to Ads & Data, should provide perfect reading material for every Limburger.

Every Saturday, WKND Limburg aims to combine the best of the previous supplements, from in-depth interviews to fascinating research files and background reports to original excursion ideas in the area, the best catering and accommodation addresses and the most beautiful walking and cycling tours.

All info on Retrievermedia.be.

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rtbf actus

RTBF.be becomes RTBF Actus

At the beginning of March, the website and application of Radio Télévision Belge Francophone (RTBF) will adopt a new identity: RTBF Actus.

Without changing the URL, the public service broadcaster is seeking to respond better to users' needs by offering them an improved experience and a more intuitive navigation. The home page has been redesigned to offer a more comprehensive view of the day's news, and a new tree structure should provide easier access to themes, sections, channels and live radio. The app will also offer real-time alerts in the form of smartphone or tablet notifications.

Advertising will remain the exclusive domain of Régie Média Belge (RMB).

Find out more at Retrievermedia.be.

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INVEST.IMMO

Mediafin launches investment platform INVEST.IMMO

INVEST.IMMO is a brand new initiative by Mediafin, the publisher of the news brands De Tijd | L'Echo and Sabato magazine. Launched on 21 February, the platform focuses on quality investment real estate in Belgium.

INVEST.IMMO gathers the supply of investment property for sale in Belgium and matches investors with quality properties. It aims to become the digital gateway to profitable investment properties and help wealthy investors make smart and sustainable choices. Interested parties can calculate realisable returns and compare real estate projects based on numerous factors, such as purchase price, location, rental income, energy efficiency or potential added value. The keywords here are reliability, transparency and ease of use.

Advertising management is entrusted to in-house partner Trustmedia, which already acts as sales house for the real estate site Luxuryproperties.be.

All information can be found at Retrievermedia.be.

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ELLE Luxembourg

Ventures Media launches Elle in Luxembourg

Ventures Media NV, whose publications include Elle, Marie Claire, Actief Wonen/Déco idées and Psychologies, is boosting its growth ambitions by launching Elle in Luxembourg, both in magazine form and on the accompanying site Elle.lu. Concurrently, the launch of the title, which is fully committed to beauty, fashion, lifestyle, design, gastronomy and more, highlights the strongly feminine nature of an important part of the portfolio.

The site Elle.lu will kick off, followed by the first print issues in June and December 2024. Indeed, Elle Luxembourg will be published twice a year, to remain available in all Luxembourg bookstores for 3 months.

Ventures Media is aiming for a circulation of 7,000 copies. The price for 1/1 full colour page is € 6,000. Advertising sales will be handled by Silicon Luxembourg Sàrl. More info on Retrievermedia.be.

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FUN Radio

IPM Group and RMB take care of Fun Radio

Fun Radio has been taken over by IPM Group, making it the last major private radio station in Wallonia to come under the wings of a major media group. From April onwards, RMB will act as its sales house in lieu of DPG Media Advertising.

Fun Radio is a young, positively infectious urban & dance station that has been broadcasting in the French-speaking part of Belgium since 1990. The station targets youths and young adults via 20 FM frequencies and DAB+.

Fun Radio will join IPM’s audiovisual division in Etterbeek. IPM already owns TV station LN24 and LN Radio, and publishes the newspapers La Libre and La Dernière Heure.The plan is to set up technical, operational and marketing synergies with LN Radio.

For RMB, on top of NRJ and Tipik, Fun Radio means nothing less than hegemony in the South, with, in the population aged 12 and over, 45.3% in total radio, a commercial share of 52.4%, and more than a million and a half listeners.

Fun Radio reaches just over 135,000 listeners daily, with a 4.4% market share in 12+. In the 12-34 category, it reaches 10.8%.

On Retrievermedia.be, you will find all the necessary info.

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Play Nostalgie - NRJ - VAR

Var now sells Play Nostalgie and NRJ

Since January 2024, Var, the media saleshouse of public broadcaster VRT, has been selling the advertising on Play Nostalgie, Nostalgie+ and NRJ. The radio channels, whose main shareholders are Mediahuis, NRJ Group and/or Play Media, had been in the portfolio of DPG Media Advertising since March 2023(and before that with IP Belgium).

On the French-speaking side, NRJ Belgique is managed by RMB, the media saleshouse of public broadcaster RTBF, and Groupe Rossel manages Nostalgie Belgique and Nostalgie+ Belgique.

Play Nostalgie, the music channel of familiar classics, has a daily reach of more than 349,580 listeners in Flanders, achieving a market share of 6.0 per cent. NRJ, which targets active city dwellers aged 18 to 44, has 21,360 daily listeners in Flanders. More info on reach and rates at Retrievermedia.be.

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Initia

Vereniging van Vlaamse Huisvestingsmaatschappijen becomes Initia

Initia is the new name of the association of Flemish housing companies VVH, the umbrella organisation for 41 housing companies that rent social housing in Flanders. The new name simultaneously clinches the merger of VVH with HUURpunt, the logical result of a strategic vision aimed at joining forces and creating synergies in and for the social housing sector.

For member housing companies, Initia publishes the quarterly magazine Fundamenten. The publication, with a print run of 3,000 copies, is delivered free of charge in Flanders to housing companies, local councils, OCMWs, MPs, ministers and their cabinets, etc. A 1/1 full colour page will cost € 1,450 in 2024.

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Trustmedia formaatwijziging

New formats for special dossiers De Tijd | L'Echo

Publisher Mediafin NV/SA is putting the special dossiers Private Banking and Estate Planning with the business newspapers De Tijd | L'Echo into a more convenient and compact format. The two dossiers, whose advertising sales management is entrusted to Trustmedia, will switch to the new half-Berliner format: 315 mm H x 235 mm W.

Private Banking, which focuses on wealth management and finance, appears twice a year in a circulation of 83,429 (print + digital). Estate Planning, which follows the world of wealth and inheritance planning, is published once a year in a circulation of 83,429 (print + digital).

The makeover is also accompanied by a notable rate change, as where a 1/1 quadri page used to cost € 46,600, in 2024 it becomes € 34,800.

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Le Ligueur des parents

New Direction for Le Ligueur des Parents in 2024

Starting from January 2024, Le Ligueur des parents, published by the Ligue des familles, will be issued monthly. The magazine aims to inform and support parents in the upbringing of their children. Based on readers' suggestions, several innovations are also being implemented. New sections are being introduced, including ones focusing on teenagers and grandparents, and the youth literature section is being expanded.

Additionally, it is noteworthy that the advertising management, previously handled by the recently declared bankrupt Publicarto, is now being brought back in-house, at least for the time being.

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Publicarto closed down

Independent veteran Publicarto ceases all activity

Publicarto, the full-service and independent sales house dedicated to target group-oriented communication, is out of business. This brings an end to more than 50 years of commitment to specific target groups such as families, women, over-50s, culture, entrepreneurship, etc. through a broad portfolio with some 25 titles and over 60 media channels. Just think of De Bond, Brieven aan Jonge Ouders, Le Ligueur des parents, Femma, Artemis / Vrouwennet, Axelle, Gezond Thuis (Wit-Gele Kruis), Okra, Seniorennet.be, or Davidsfonds , Bruidmedia, Woef, Ondernemen / Etion, Netwerk Ondernemen, etc.

For the time being, the advertising sales management of a lot of these titles is being continued by the publishers in-house. The slightest update on this, the new contact details and all title info can be found at Retrievermedia.be.

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hokcey people

Hockey People to Have Two Separate Language Versions from 2024: FR and NL

In 2024, the title 'Hockey People' by Inside Editions SPRL will have two separate editions, one in French and one in Dutch. 'Hockey People' is the magazine for the 50,000 hockey families in Belgium, focusing on highlights of the hockey playoffs, champions, and training for both young and old. Distribution includes 50 displays in Knokke, 150 distribution points, and 25 hockey clubs.

Previously, the title was published as one bilingual edition. The editions will be published twice a year with a total circulation of 20,000 copies, with 10,000 copies per language version. The cost for a 1/1-page advertisement in both language versions is 1,500 euros.

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OKV Openbaar Kunstbezit Vlaanderen

ClientMatch takes over sales management of OKV

The title "Openbaar Kunstbezit Vlaanderen" (OKV) , from the art and heritage organisation of the same name in Flanders and Brussels, is getting new sales house management: starting from OKV 2024/1, Lucas Smits van Waesberghe of ClientMatch will take over from Guy Mortier, who is retiring. OKV is published six times a year with a circulation of 4,500 copies. Regional editions are also available for advertising with a designated insert folder.

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8300 Living

8300 Living Increases it's frequency in 2024

In September of the past year, Publisher sQills launched the magazine '8300 Living' with the original plan to publish it twice a year. However, the Home, Decor, and Lifestyle magazine specifically aimed at the residents of Knokke-Heist has already increased its frequency: '8300 Living' will not be published twice but three times in 2024. You can find all advertising opportunities and contact details on Retrievermedia.be.

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excellis

Services Pro now operates under the name Excellis SRL

Services Pro has undergone a name change and now operates under the name Excellis SRL. This organization offers various advertising opportunities, including space in Horeca Magazine. The bilingual magazine has a circulation of 16,000 and is aimed at the Belgian on-trade. Advertisers can reserve a full-page ad (1/1) for € 2,350.

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des Jeux Olympiques de Paris

7 Months of Visibility at the Paris Olympic Games: Rossel's Special Offer

Rossel offers advertisers 7 months of visibility during the Paris Olympic Games through its special offer themed 'The Human Adventure.' These special offers are divided into three main categories: Olympic Dreams, Olympic Portraits, and 'In Lifestyle Mode.' This allows every type of advertiser, whether they focus on sports, fashion, or lifestyle, to have a suitable context.

The media titles and channels provided by Rossel for this opportunity range from printed publications in Le Soir, Sud Info, or the magazines MAD, Max, or So Soir, to display advertising, online vidéo ads and podcasts on digital channels that offer special editions and sections on the Olympic Games. Advertisers can benefit from substantial discounts thanks to the special package prices offered. You can find all the options and costs on Retrievermedia.be.

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Hrmagazine and Htag

Collaboration between HRmagazine and Htag

Starting from January 1, 2024, HRmagazine, published by Nieuwe Media Groep, will be available exclusively in Dutch. In order to achieve a stronger national presence, HRmagazine has entered into a strategic alliance with Htag by Références, a part of Rossel & cie.

Htag is the HR trade journal in French-speaking Belgium. HRmagazine and Htag share the ambition to collaborate on editorial and commercial synergies. This will enable you to reach the French-speaking audience more effectively from January 1, 2024.

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Digital Out-of-Home (DOOH)

MobilAd expands its DOOH Network to several new municipalities

MobilAd recently expanded its Digital Out-of-Home (DOOH) network to new locations in Louvain-La-Neuve, Namur, Mechelen, Ostend and Turnhout. These screens are mainly placed in car parkings and are equipped with digital displays.

The displayed content can be easily adapted, such as to different times of the day. The MobilAd network can also be purchased programmatically through traditional DSPs. You can find the available options and rates at Retrievermedia.be.

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POP MEDIA

New Pop-Media Locations in 2024

In 2024, Pop-Media has expanded its network with new locations in Antwerp and Brussels. The periods during which these spaces and other offerings by Pop-Media can be utilized vary depending on the location. Some locations are available for booking throughout the entire year, while others are seasonal and can only be utilized during specific months in 2024. All information for the year 2024 has been published on Retrievermedia.be.

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Electric Driving Guide

New: Electric Driving Guide (TBOO)

IPM Group, in collaboration with Ads & Data within the TBOO partnership, will publish the 'Electric Driving Guide' on January 17, 2024. The guide will be inserted in the newspapers Nieuwsblad (Mediahuis), L'Avenir, La DH Les Sports, and La Libre Belgique (IPM Group). The digital magazine will also be available on deestandaard.be, gva.be, and hbvl.be. A 1/1 page ad can be placed at a rate of 24,200 euros.

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DH Week-End

DH Week-End: extra editoral pages on Saturday in DH les sports

After Deuzio, here's another new feature in DH Weekend Sports!
From now on, DH Week-End will have a richer editorial content on Saturdays. These 8 extra pages are integrated into the newspaper, bringing the total number of pages in the Saturday edition to 64.

DH Week-End covers topics such as people, music, royalty and celebrities, as well as themes linked to everyday life. At present, the cost of a 1/1 page in this supplement is 24,055 euros. Advertising opportunities are available in Retriever.

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Forbes BeLux

Forbes Magazine set to make debut in Belgium and Luxembourg in 2024

Next January, the publishing group Ventures Media will introduce the Forbes Belux website, followed by the magazine in March. The renowned Forbes magazine will thus be introduced in Belgium and Luxembourg. Forbes is globally recognized for its various rankings, including those of the best companies, top business schools, the most influential women, personalities, stars, and other wealthiest individuals in the world.

The publication targets business professionals aged between 25 and 60. Forbes Belux will be published four times a year with a print run of 20,000 copies per issue. A full-page advertisement will cost 7,900 euros. In Belgium, Connected Media will handle sales and marketing.

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Free tabloid Metro ceased publication in Belgium

Free tabloid Metro ceased publication in Belgium

On October 27, 2023, Mass Transit Media stopped the publication of Metro in Belgium. The free tabloid had been distributed for over 20 years in train and metro stations, educational institutions, and numerous other businesses. Rossel handled advertising recruitment.

The website metrotime.be will remain active until mid-January 2024 but will subsequently cease to exist.

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PUB (Thenewpub SA)

Media sales for PUB's media channels back in-house

PUB (Thenewpub SA) has taken full control of its media channels since October 14th. This move enables PUB to offer greater flexibility and creativity in advertising solutions to its clients. PUB provides online and offline platforms targeting marketers, communication advisors, media professionals, and ambitious students.

Previously, advertising recruitment was outsourced to Custom Regie. Clients can now directly reach out to PUB's in-house team for their brand promotion and activation strategies.

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eBike

Belgian eBike Magazine to be launched in January 2024

Event & Expo Belgium BV will launch the Belgian magazine 'eBike' in print and online formats in mid-January 2024. As the name suggests, the editorial team covers various topics and themes related to these popular electric bicycles.

The quarterly publication will have a circulation of 15,000 copies. The cost for a full-page advertisement in the magazine is 1,920 euros. Online advertising with a leaderboard starts at 400 euros per month. Other formats or advertorial packages are also available. For more information, visit retrievermedia.be.

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Detachable cycling and hiking guides

New: Pasar's removable cycling and hiking guide inserts

Pasar is offering new advertising opportunities in their magazines through removable cycling and hiking guide inserts, which can appear in the Wandelen Magazine or the Fietsen Magazine, each with a circulation of 25,000 copies. Both magazines are published quarterly. For €3,695 per single-page spread, you can showcase your route, complete with maps, descriptions, points of interest, and regional information.


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BruidMedia en Publicarto

Publicarto manages advertising sales for the Bruidmedia BV portfolio

From now on, campaigns targeting newlyweds can be booked through Publicarto. Bruidmedia, a publisher specialising in this target audience, has entered into a partnership with Publicarto. The Bruid & Bruidegom magazine and its accompanying special issues, Bruidegom, Trouwring and Trouwlocaties, have a print run of 12,000 copies each in Belgium. A fortnightly newsletter is also published, and online advertising is available on Bruidmedia's website and social media channels.

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7Dimanche

7Dimanche undergoes a makeover in honor of its 18th anniversary

On September 24, 2023, 7Dimanche unveils its new identity in celebration of its 18th anniversary. The rebranding includes a sleeker, modern design and improved readability. The focus remains on high-quality content, with current affairs as a top priority for readers. Advertising rates will remain unchanged for the time being.

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Introduction to Media Planning

Registration Open for 'Introduction to Media Planning' Training

Retriever provides a high-quality training course called 'Introduction to Media Planning'.This comprehensive one-day course covers all the stages involved in the the media planning process. By the end of the day, you will have a thorough understanding of all the factors that contribute to a successful media campaign.

The next day-course will be held on 20 October 2023 in Amsterdam, the Netherlands, and will be conducted in Dutch.

Would you like to register? Click here or contact us at info@retrievermedia.be.

For companies, we offer also the opportunity to take this training in-house, either in Dutch or English. If you would like to receive more information about in-company training, or if you are interested in finding out about future open enrolment training dates in Brussels (venue: The Mérode Business Club), just send an e-mail to esam@retrievermedia.be.

Thank you very much for your interest!

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NP3D

News Power (NP) extends its national offering with the NP3D package

News Power (NP), a partnership of prominent Belgian newspaper publishers DPG Media, Ads & Data, Rossel and IPM, launched NP3D in early September. This new advertising package offers an integrated approach to both print and digital media. With this package, advertisers can achieve a national reach of 25 million contacts. The name NP3D refers to the three dimensions of ad reach - print, digital and newsletter - and to the frequency of three inserts in print and three digital formats to ensure an optimal balance between coverage and repetition.

The package can be engaged for a minimum budget of €84,000, with a CPM of 3.4. When engaging a larger format, for example a full page print, the rate and CPM increase. For reservations, please contact the responsible sales houses.

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Retriever Suite

'Retriever Suite', musical tribute to quality media planning, launched on Spotify

On 1 September 2023, the Retriever Suite is officially launched on the various music platforms including YouTube and Spotify. This five-movement suite is especially for Retriever and its relations. Composed and musically performed on the piano by none other than Viktorya Anastasova, it is an ode to quality media planning.

Each part of the Retriever Suite has been carefully crafted to capture the complex and dynamic world of media, while maintaining a sense of harmony and coherence. Just as a carefully planned media campaign seamlessly brings together various elements, the Retriever Suite masterfully weaves various musical elements into a special piece of music.

We cordially invite you to listen to the musical translation of 'the media plan' in advance here: Retriever Suite Movement V Allegro Agitato ('the media plan'), the fifth part of this special piece of music in five movements that honours qualitative media planning. Do you also hear the build-up to range and contacts reflected in the sounds?

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LW Weekend

New Saturday supplement to Luxemburger Wort

On 14 October next, the first edition of LW weekend, a new daily magazine to accompany the Saturday edition of Luxemburger Wort, will be published. LW Weekend is a lifestyle magazine with a contemporary take on the latest trends, in line with the editorial quality of the daily Luxemburger Wort.

LW weekend is published by Mediahuis Luxembourg S.A. in a circulation of 50,000 copies. The cost for 1/1 page full colour is €4,000. Advertising acquisition for Belgian clients is handled by Ads & Data. Luxembourg clients can contact REGIE.LU S.A.

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VRT CANVAS

Canvas renamed to VRT CANVAS

VRT renames the television channel Canvas to VRT CANVAS. The name change will be accompanied by a new house style from 4 September. The black-and-white look and feel will give way to more colour, with a house style that lets the content speak for itself.

VRT CANVAS thus takes a new step in line with the VRTRN (read 'vuurtoren') 2030 strategy, which aims to serve the Flemish people even better with a central digital offer. With an emphasis on quality, daring, humour and a desire to inspire Flemish viewers, VRT CANVAS promises an attractive autumn for viewers.

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Play Nostalgie

Radio station Nostalgie changes its name to Play Nostalgie

From 28 August 2023, radio station Nostalgie will continue under the name Play Nostalgie. This makes the channel part of Telenet's Play portfolio within Play Media NV (the former SBS Belgium) where Telenet is now co-owner alongside Mediahuis and France's NRJ Group. Besides the four TV channels Play4, Play5, Play6, Play7, the digital channel GoPlay online and the event venue Play Zuid, this is the first Play radio station.

The radio station aims to achieve synergy with collaborations around popular TV programmes. Its core listeners (35-54 years old) will remain the same, but it aims to reach a wider, younger audience without losing the station's identity.

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8300 Living

New living, deco and lifestyle magazine for Knokke-Heist: 8300 Living

At the end of September, sQills publishers will launch the title '8300 Living', a new Living, Decoration and Lifestyle magazine by and for the inhabitants of Knokke-Heist. 8300 Living is distributed twice a year in a circulation of 45,000 copies. At the express request of the second resident or visitor (Personal Data Protection), the magazine is also sent to the first home address, or delivered digitally if desired. The cost for placing a 1/1 page f.c. is €1,900.

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Ludo

New regional radio station in Limburg: Ludo

Since June this year, Limburg has added a new regional radio station: 'Ludo', named after one of the two initiators, Ludo Wijnen and Bjorn Verhoeven. This regional station, part of Radio Mid West Limburg (MWL), broadcasts on the frequency 106.6 FM in Tongeren. Ludo targets listeners aged 50 and older and lovers of evergreen music from the 50s, 60s and 70s in the Tongeren region and, like all other regional radios, can be heard throughout Limburg via DAB+.

Advertisers can advertise on Ludo for as little as 200 euros for a month with three spots a day. As on the other regional stations, there are also nice exclusive partnerships possible, such as around the weather or regional news. All commercial placements are provided by REGIORADIO / Verhoeven Media Solutions vof, which looks after the commercial interests of various regional stations in Limburg. All commercial opportunities for these stations can be found in the Retrievermedia.be media database.

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Deuzio

Deuzio magazine expands to three IPM Newspapers starting November 10th

Starting from November 10th, the three daily newspapers from IPM: La Libre, La DH/Les Sports, and L’Avenir, will feature their lifestyle magazine Deuzio every Saturday. The total distribution of Deuzio will therefore reach 1,335,000 readers.

Advertisers have the option to advertise in the edition associated with one of the newspapers or in the total of all three editions.

Until the end of December 2023, a launch offer of 2+1 free is available. Moreover, other attractive launch discounts can be found in the Retrievermedia.be media database.

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Retriever Suite

A musical tribute to quality media planning

As an advertiser, you want the target audience to remember your message. To do this, you establish a link with the audience through a campaign, so that your message is deeply felt or understood. The ultimate goal is for your message to penetrate straight to the heart of the target audience, creating an enduring impact.

Therein lies the difficulty, and at the same time - if the operation is a success - the strength of a good campaign: how does the target audience retain your brand and your proposition? In English, as in many other languages, we learn something 'by heart' so that we remember it. In French, for example, we say 'apprendre par coeur'. In Dutch, on the other hand, we evoke the head by saying 'uit het hoofd leren'.

This goes to the heart of effective communication: creating a link between the message and the audience. This link can be rational or emotional. In all cases, a good campaign is like a harmonious piece of music that resonates in the heads and hearts of the people you are targeting, leaving a lasting impression.

To illustrate this connection between a campaign and its target audience, we were inspired by the power of music. Like a masterfully composed piece of music, an intelligent and creative media campaign resonates in the hearts of its target audience. This musical tribute, the Retriever Suite, was composed especially for Retriever and its relations by Viktoriya Anastasova. The Suite symbolises the harmony between data and creativity in media planning.

We cordially invite you to listen to the pre-launch of Retriever Suite Movement II Allegro Moderato (our favourite), the second part of this musical work in five acts that pays tribute to quality media planning.
The full album will be released on Spotify and all other online music services on 1 September. We look forward to continuing to explore with you how creativity and precision can work together to best serve your customers

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Walloon week in L'Avenir with special offers

Walloon week in L'Avenir with special offers

The regional French-language daily L'Avenir is putting the spotlight on Wallonia during the first half of September. A special rate card with attractive discounts around this Wallonie week has been published with the L'Avenir print and online titles in Retrievermedia.be.

For advertisers, there are several advertising opportunities with attractive offers within an editorial context. For instance, from 4 to 9 September, advertisements can be placed around themes such as mobility, energy, tourism, economic development and education, all related to Wallonia. During the week of 11 September, the special supplement "Fêtes de Wallonie" will be published. On Saturday 16 September, "Une en Wallon" can be advertised in the section.

In addition to these print specials, there are also several online propositions. Check out the "Action Wallonie 2023" rate card in retrievermedia.be.

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efficiency-boost

Financial Media organises Efficiency Boost event for finance professionals

On Thursday 19 October next, Financial Media, known for, among others, CFO Magazine for financial managers, is organising the Efficiency Boost event. The event is aimed at finance professionals striving for improvements and efficiency. Various best practices and authorities in finance will be brought together to inspire participants.

Partners can present their solutions and insights during various content sessions. Advertisers can become main sponsors of the event as a Golden Partner for € 16,500, including an ad in CFO Magazine. For € 2,500,-, it is also possible to set up a demo point at the event. All partnerships can be found at Retrievermedia.be.

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Retriever training "Introductie mediaplanning"

Retriever Applied Training Courses Now Available in Belgium and in English!

Retriever offers applied training courses in addition to its extensive media database. For more than 12 years, we have organised the high-quality small-scale one-day training course "Introductie Mediaplanning" in the Netherlands. From September, this highly appreciated and popular training will also be available on the Belgian market.

During this one-day training course, all steps of the media planning process are gone through. Afterwards, participants are familiar with all factors that influence a successful media campaign.

The "Introduction to Media Planning" training course can also be taken as an in-company training course. This offers the perfect opportunity to get the whole team up to the same level of knowledge in one go. Moreover, the training can be organized at a time and location most convenient for the company.

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Golf Media

Golf Media network extended to 33 sites

Over the last twelve months, Golf Media has considerably expanded its digital out-of-home network at golf clubs. With the recent addition of the Royal Zoute Golf Club in Knokke, the portfolio now includes 33 golf sites. The strategically placed totems are located in the clubhouse and offer space for exclusive brand campaigns, as well as relevant content. On average, more than 110,000 impressions are generated each week.

There are currently around 80,000 golfers in Belgium. More than half of them are over 50 and 66% are men. The number of golf players in Belgium has increased by 22% since 2017. Using the entire Golf Media network for 2 weeks costs 5,889 euros. Of course, line-by-line purchases and individual use are also possible. You can find all the options at retrievermedia.be.

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one love package

New Var advertising packages

Var, VRT's advertising arm, has launched two new packages; One Love Package and the MNM Package. One Love is designed for adventurous music lovers in the 18-34 age group and consists of a discount when switching on a campaign on Tomorrowland One World Radio, Studio Brussel, MNM and MNM Hits channels. The special MNM Package is a weekly package from Monday to Sunday with a special 50% discount for regional advertisers.

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Pasar & Goboony

New mediapartnership between Pasar and Goboony

Pasar asbl has entered into a new media partnership with Goboony, an online platform that allows individuals to rent a motorhome from a local owner in Europe. Pasar has already made a name for itself as a camping specialist sharing its know-how with its readers - through its various media channels.

Goboony's email databases fit seamlessly with Pasar's existing portfolio, allowing organisations to present their brand or destination to the community of camping enthusiasts and travellers. In collaboration with Goboony, Pasar has put together several combo deals, linking both parties' relevant newsletter databases. All information and launch offers can be found at Retrievermedia.be.

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CIM

The new CIM surveys have been published

The circulation figures for 2022, or 'circulation figures declared on word of honour', have now been made available by CIM and incorporated into Retrievermedia.be. In addition, the new Press Brand Reports "2023-Stated", or 'CIM Press Brand Reports - May 2023', are included with the various titles in Retrievermedia.be. These Brand Reports also include the reach figures of the websites and apps for the period January-December 2022 (CIM Internet).

An important addition in these Brand Reports is the new category for subscriptions with varied offerings. These are subscriptions where paper and digital replica copies alternate. Previously, these subscriptions were divided between the paper and digital replica copy categories pro rata to the number of days.

Of course, you can also find the figures from the CIM Press reach study that were already published in September 2022 with the relevant titles in Retrievermedia.be.

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Summer offers in Retrievermedia.be !

Summer offers in Retrievermedia.be !

It's the traditional summer discount period again! Many publishers and agencies have already sent their summer offers to Retrievermedia.be. Think of Roularta's summer promotions, Ads & Data's summer offer, Lijncom's summer boost, Embuild and many more. In addition, numerous summer specials will again be published. You can find all the information in the retrievermedia.be media database, on the info pages of the media channels and titles in question.

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RMB: Geoboost et Pixelboost

RMB launches advanced retargeting tools: Geoboost and Pixelboost

With its VIBE Data & Insights unit, RMB has developed and launched two new retargeting tools: Geoboost and Pixelboost.

Geoboost enables advanced geofencing, enabling advertisers to identify and target potential customers in specific catchment areas. This tool uses open source mapping data and increases the effectiveness of addressable TV (ATV) and online video (OLV) through precise geographic targeting.

Pixelboost, the second new service, offers retargeting possibilities through the integration of pixels. The tool enables advertisers to analyse website traffic precisely and retarget it with online video or display advertising. To maximise the reach of campaigns, RMB also offers the option of a 'lookalike' extension, identifying users on RTBF sites with a profile similar to that of visitors to the advertiser's site. After each campaign, RMB provides a detailed audience report.

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Tboo memostick

TBOO Memostick

In its quest to offer advertisers diversified national options, IPM has recently reintroduced the TBOO Memostick solution. This small "sticky note" can be placed on the cover of all IPM and Ads & Data newspapers. The Memostick is an attractive and practical medium, offering advertisers the opportunity to capture the attention of readers at first sight. Please visit the Retriever platform to discover all the options available.

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smart content azerion

Azerion launches new solution called 'Smart Content'

Azerion launched new solution called 'Smart Content' on 9 May 2023. This is a smart technology that combines ads and video content. The platform contains a large video library with more than 10,000 video clips from different brands. Azerion has produced this content itself and it covers different topics in different categories.

By adding this video content, publishers can generate more revenue through the resulting traffic. With Smart Content, Azerion helps publishers find the right video content that connects with their audience, ensuring more engagement and relevance.

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Sous chef LIO

Culinaire Ambiance discontinues print and launches online AI sous-chef Lio

For all those who enjoy culinary delights, from street food to gourmet meals, from artisanal bakers to star chefs, there is Culinaire Ambiance from the publishing house Mediageuzen AG. For more than 38 years, this title has been available every month in print. However, due to the nature of the content, which is perfectly suited to online publication, it was decided to discontinue the print version.

At the same time, the publisher launched an online AI sous-chef called Lio, which allows the user to tailor the recipes to their personal preferences. All the advertising possibilities linked to this new proposal are listed on Retrievermedia.be.

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RMB podcasts

Podcast by RMB

RMB is launching a dedicated podcast offering with RTBF, NRJ and, through a collaboration with Azerion, Radio France. Based on a catalogue of thousands of podcasts, this offer can generate a considerable audience. 

With 14% penetration in Belgium (31% in the south of the country - Digital News Report, Reuters Institute 2022), the podcast is booming. Podcast by RMB offers two advertising options: a 'RON of podcast' pre-roll, with an availability of 4 million total impressions per month, and the possibility to add a layer of socio-demographic or intent data. Advertisers can also opt for the bespoke 'Sponsor Podcasts' offering, which is tailored to the theme of the campaign and is based on its brief. 

The cost of using the 'RON of podcast' is €25 per CPM and the cost of adding data layers is €6 per CPM for 1 criterion and €10 per CPM for 2 criteria.
In addition to the above information, Retrievermedia.be also features a study on the use and audience of podcasts published by RMB.

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AI in media

AI in media

While Retrievermedia.be only covers product (media) news and the launch of new media channels that offer advertising opportunities, developments around IAG and AI are too important for our industry not to be covered. In addition to OpenAI's ChatGPT, there is the launch this week in of HuggingChat, an alternative open source alternative to OpenAI’s viral AI-powered chatbot ChatGPT.

Among many other applications, these language models can also write paragraphs and summarise, correct or translate texts for both professional and creative purposes. For example, they can summarise your company's history, generate a film script and much more.

Applications are being introduced into our industry right now. They are not yet perfect, but everyone can imagine that from now on, developments towards enterprise and consumer applications will follow each other at a lightning speed. Stay curious, stay critical and try them out to see how they can help or affect your business. And above all, never stop thinking! We humans are unique and original!

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TBOOMAG

TBOO Mags

At the end of March, Ads & Data and IPM Advertising further developed their collaboration by launching a new national 100% magazine offer called TBOO MAGS. This offer comprises seven titles, including Standaard Weekblad and Billie for Flanders and Moustique, Paris Match and daily press supplements such as Quid (La Libre), DH Mag and Deuzio (L'Avenir) for the South.

The new proposal is in addition to their digital display and video offer. By insertion, TBOO MAGS boasts an audience of over 2.2 million readers throughout Belgium. The TBOO MAGS offer is available in different formulas with discounts ranging from 50 to 67%, and a CPM starting at €5.47!

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KH Magazine

Ventures Media SA new publisher of KH Magazine

On 15 March 2023, Ventures Media SA became the new publisher of KH Magazine. The publication was previously in the hands of Head Office NV. KH Magazine is entirely dedicated to Knokke; lifestyle, history, architecture, prominent personalities, traditions, love of modern art, nature and much more. The magazine is published three times a year and has a print run of 48,500 copies, of which 40,000 for the Dutch edition and 8,500 for the French edition. A full-page, four-colour spread costs €5,500.

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Pop-impact from Pop Media

New Pop-Impact websites from Pop-Media

Pop-Media BVBA has a number of new Pop-Impact sites where it is possible to advertise on giant canvases. In the coming year, these can be deployed in Brussels and Antwerp. Not all sites are available all year round. For example, a 450 m² canvas at Rubenslei 36 in Antwerp can be used from April to July 2023 inclusive. For a complete and up-to-date overview of all possibilities, visit Retrievermedia.be.

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Belnet and Retrievermedia

Retriever implements integration with Belnet

From this month, high schools and other participants in the Belnet R&E Federation with a subscription to Retriever can securely access the Retrievermedia.be application via Belnet. For these relationships, Retriever has set up an integration with the Belnet connectivity service.

Belnet is the preferred connectivity partner for higher education, research centres and government services. Higher education institutions can introduce their students to all BeLux media channels and have them research print, online, OOH and other media that they will use in their future media planning practice.

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Meet the professionals…

Image of Sarah Van Oostende
Sarah Van Oostende
Managing Director at Yapado
In three words: Cheerful and punctilious
cup of coffee
With lots of (vegetable) milk

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