Jobat will expand its offering in 2026 with creative employer branding formats. This allows the platform to structure its employer branding activities alongside its existing solutions for ongoing recruitment.

These formats are deployed within initiatives such as Jobat Xperience, the successor to the former Go for Happy Magazine. They combine targeted content creation (articles, photography, video and audio) with broad distribution via Jobat, social media, and the media networks of DPG Media and Mediahuis. This gives employers maximum visibility within a strong and relevant network, all within a fixed budget.

In addition to these fixed packages, Jobat continues to offer tailor-made solutions, with employer branding and recruitment campaigns flexibly developed based on the target audience and the client’s specific objectives.

GRIDX is a multi-experience destination in the Grand Duchy of Luxembourg, located between Luxembourg City and Esch-sur-Alzette. It combines shopping, dining, hospitality, art, events and mobility, all centred around a passion-driven theme (mainly automotive) and “retailtainment”.

It is an innovative 90,000 m² ecosystem bringing together retail, a hotel, a food hall, a digital museum, office spaces and event venues, offering an immersive and fully integrated experience for both the general public and professionals.

The DOOH offering includes a network of 10 55-inch screens, with a base rate of €1,580 per week.

GRIDX therefore complements IP Luxembourg’s diverse DOOH offering.

On 3 January, Mediahuis Luxembourg will launch a brand new cultural magazine called .kult. It will be published on the first Saturday of every month as a supplement to Luxemburger Wort, Luxembourg's largest daily newspaper.

.kult takes a relevant and bold look at Luxembourgish culture and society, focusing on art, pop culture, music, literature, media and much more. It will be available in print and digital versions, combining traditional and innovative formats: interviews, profiles, short articles, calendars, videos, but also comics, reels and quizzes.

.kult is aimed at the over-25s looking for cultural news and reaches 229,400 readers (print and digital versions), or 52% of the Luxembourg population, boasting 96% of subscribers to boot. 11,000 people consult the e-paper version every day. The rate for a full-page colour advertisement is €4,600. There will be a total of 10 editions per year.

The magazine is published by Mediahuis Luxembourg S.A. Sales house Ads & Data handles Belgian advertisers, while Luxembourg clients are serviced by Regie.lu.

All info at Retrievermedia.be

Roularta is adjusting the magazine size of Feeling, Feeling Special and Gael. As of the issue dated 22 April 2026, the titles will switch to a more compact magazine size. The trim size will change from 225 × 285 mm to 215 × 275 mm, resulting in proportional adjustments to all standard ad sizes. The existing technical delivery specifications remain unchanged. For issues published up to and including 18 March 2026, the current size will continue to apply.

Do you use the Retriever material order application? When opening campaigns that include Feeling, Feeling Special or Gael, the size changes will be automatically indicated via a warning pop-up. Once accepted, the updated sizes are immediately applied in the material order overview.

As of 1 January 2026, Imagix is entrusting the sale of its advertising screens to RMB, which has already been responsible for commercialising the UGC complexes in Brussels and Flanders since early 2025. With the addition of the three modern Imagix cinemas in Mons, Tournai and Huy (a total of 32 screens), RMB is significantly expanding its cinema portfolio in Wallonia. Together, UGC and Imagix account for nearly 3 million cinema-goers per year and around 20% market share at national level.

Thanks to the combined UGC–Imagix offering, RMB can now provide advertisers with cinema coverage across almost all of Wallonia, Brussels and Flanders, including opportunities for both local and national campaigns and integration into broader video and cross-media plans.

For 2026, RMB is introducing an attractive early-booking incentive: advertisers who commit before 15 December 2025 to investing at least the same cinema budget in 2026 as in 2025 will receive two additional weeks of free presence, on top of their planned cinema campaigns (not valid in weeks 1, 44, 45 and 52).

Sales house IP Luxembourg is expanding its portfolio with a DOOH network at the Belle Étoile Shopping Centre in Bertrange, Luxembourg, which has 105 panels and welcomes 100,000 visitors per week. This new 12-screen network is aimed at consumers in shopping mode.

The basic rate for the Belle Étoile network is €1,700 for one week (10 seconds). A special “introductory offer” is currently in effect at €1,190.

From February 2026, Stijlvol Wonen will be published under the new name vtwonen Design. The name change applies to both the Netherlands and Belgium and is part of DPG Media’s strategy—publisher and operator of the title—to bring all home and interior brands in its portfolio together under the strong vtwonen label.

The change concerns the name only; the editorial concept and target audience remain unchanged. The magazine continues to focus on enthusiasts of design living and exclusive interiors. The first issue of vtwonen Design will be published on 5 February 2026.

Since October 2025, Mobility Life Belgium has been integrated into Auto Trends, which now adopts the positioning Auto Trends “Mobility's News Magazine”, published by Moovic. Unlike the Luxembourg edition, Mobility Life Belgium is therefore no longer distributed or marketed separately.

At the end of September, editor Effective Media, which specialises in the automotive and fleet sectors, has launched Car Upd8te, a weekly video format aimed at motorists. Car Upd8te covers eight topics in eight minutes, is broadcast on Trends Z and reaches 435,000 viewers.

After 30 years, the number is being dropped from the Play4 name. From now on, the Flemish channel will simply be called Play. The thematic channels are also getting new names: Play5 becomes Play Fiction, Play6 becomes Play Action, and Play7 becomes Play Reality.

Not only will the channels be renamed; GoPlay, the long-standing digital platform, will also be known as Play. All content will now be available under one clear brand: Play. The rebranding aims to make the brand stronger and easier to find in the changing television landscape.

Play is produced by Play Media, a subsidiary of the Telenet Group since 2018. Advertising sales for Play are handled by Ads & Data.

From 1 December, Transfer Media will take charge of the advertising sales of the Eurosport and Discovery channels in French-speaking Belgium. In doing so, the sales house adds two international brands to its portfolio.

Discovery is a non-fiction channel that stimulates and captivates viewers seeking added value with stories about groundbreaking inventions, memorable achievements and inspiring discoveries. Eurosport, on the other hand, hosts the world’s biggest sporting events in tennis, cycling, snooker, etc., as well as the Olympic Games. Both channels will be made available via Orange, Proximus and Telenet.

For both Transfer Media and Warner Bros. Discovery, the expansion with new thematic channels is a logical move. It comes just after the sales house and the entertainment giant entered into another partnership in early September, in a rapidly evolving VOD market, with the exclusive commercialization of HBO Max’ kids content. This strengthens Transfer Media’s position as a cross-media point of contact in the kids’ segment.

FranceTV Publicité, the advertising sales house of French public broadcaster France Télévisions, has decided to entrust its Belgian partner RMB with the marketing of its upcoming Belgian advertising breaks. From 1 January next year, public channels France 2, France 3 and France 5 will have their own dedicated advertising breaks on Belgian territory, following in the footsteps of TF1, which has been doing so for many years.

Building on their partnership, which began in 2022 with the marketing of the French public channels' digital video and display inventories on Belgian IPs, the two sales houses are now adding linear television to their offering.

Advertisers will thus also be able to reach the domestic audiences of three additional French channels, while benefiting from an expanded Total Video offering. RMB will increase its TV fair share on PRP 18-54 to 44% (+12.4%) and increase the average coverage of its overall TV offering by three points.

RMB will begin marketing the offering in mid-October 2025.

Luxembourg publisher MM Publishing and Media S.A. – better known as Maison Moderne – has been given a new name. Henceforth, the company will be called Paperjam S.A., celebrating, in the process, the 25th anniversary of its flagship brand Paperjam.

The new name goes hand in glove with the creation of a new visual identity to better reflect the development strategy that has been put in place, and in which Paperjam plays a central role. It is important to note that Paperjam, which has about a hundred employees, comprises four divisions: a bilingual French/English platform dedicated to economic, financial and political news focused on the Luxembourg business world, a private business club, an advertising sales house and a creative studio.

All advertising information on Retrievermedia.be

BRUZZ, Vlaams-Brusselse Media’s media brand, is active online, on radio and TV, and in print, and favours an innovative use of media. This year again, it launches “De Weik van 't Brussels” on the radio.

In collaboration with Brusseleir!, which promotes the Brussels dialect with the necessary humour (or “zwanze”), e.g. through the Brussels Volkstejoêter, BRUZZ Radio is spreading the interactive “Weik” over two weeks, from 22 November to 6 December. The station can be listened to on FM, via BRUZZ.be, the app, Radioplayer and DAB+.

BRUZZ applies three exceptional rates for the “Weik”. Commercial campaigns pay the standard A rate. Government, education, real estate and retail (B rate) and culture, non-profit and humanitarian organisations (C rate) enjoy significant discounts. Advertisers can have their own radio spot created in the Brussels dialect; free of charge for campaigns over £3,000, and for £600 below that threshold. Spot lengths and periods are negotiable, as are multimedia formulas.

Publisher Goeiedag has made changes to its portfolio of print publications. The print editions Goeiedag Dilbeek – Pajottenland and Goeiedag Ninove–Denderstreek are no longer published in print. However, Goeiedag is fully committed to digital transformation and to delivering fast, interactive online solutions.

In contrast, the free sheets Goeiedag Asse–Merchtem–Opwijk and Goeiedag Meise–Grimbergen will continue to be available in print. Goeiedag maintains its dedication to quality and reliability, offering a magazine produced on coated paper, in full-colour print, with a refined finish and extensive door-to-door distribution. Exclusive regional news remains the focal point of Goeiedag’s media offering, making it a trusted partner for local communications.

Radio Goeiedag also continues to operate as a cross-media channel via FM, DAB+, and online, further extending the publisher’s regional reach.

With this renewed blend of local news in both print and digital formats, Goeiedag aims for stronger regional engagement and optimal visibility for advertisers and consumers alike.

Transfer Media is now responsible for the commercialization of retail media at INNO, with 16 department stores in prime Belgian locations and via INNO.be. The sales house thus responds to the growing importance of retail media.

In addition to thematic television, digital video and radio, Transfer Media is now expanding its offer to retail. This opens up numerous opportunities for advertisers: window branding and digital windows, bache & column, mega digital screens, escalator branding and in-store pop-ups. Personalized campaigns are also possible, from fitting room branding to in-store radio, complemented by activations and targeted newsletters.

INNO welcomes more than 22 million visitors annually, has nearly 1 million loyalty members and reaches around 500,000 newsletter subscribers.

More info in the Retrievermedia database.

The Régie des Médias Régionaux (RMR) extends its digital summer campaign. Advertisers booking their campaigns on RMR’s regional news websites now benefit from an extra advantage: the planned number of impressions is doubled.

The campaign, originally running during the summer months, has now been extended until September 20, 2025. This gives brands and agencies the opportunity to strengthen their local and digital visibility within a trustworthy editorial context.

On November 26, 2025, the first edition of a fully restyled Knack Weekend and Le Vif Weekend will be published. Both the layout and content have been thoroughly renewed. With this redesign, Roularta Media Group aims to further strengthen the position of both titles as a benchmark in high-quality lifestyle journalism.

A major part of the renewal is the enlargement of the magazine format: from now on, the magazines will appear in a page size of 275 millimeters high by 215 millimeters wide.

The redesign is led by Els Keymeulen, who, in addition to Feeling/Gael and Trends Style, will also take on the overall editorial responsibility for the upscale lifestyle brands Knack/Le Vif Weekend. The message is clear: Roularta is future-proofing its weekend titles by increasing both quality and impact, in terms of reader experience as well as advertising value.

SUMMIT is a B2B platform focused on business travel and MICE, and includes a print magazine, online content, and a newsletter. It targets professionals in the travel, event, and hospitality sectors.

The English-language edition of the magazine will be published four times a year starting end of September 2025, with a print run of 6,000 copies. The target audience consists of highly educated, digitally savvy readers aged 30 to 60, working as travel managers, event planners, or procurement professionals. Approximately 70% of the distribution takes place in the Netherlands, and 30% in Belgium and Luxembourg.

The digital platform summitbenelux.com and the SUMMIT newsletter were launched in summer 2025. In Belgium, SUMMIT is published by TRAVelMedia Belux.

The Koepel van Attracties & Musea (KAM), which boasts over 600 members, has entrusted the sales house activities for its B2B magazine Kamzine to Moïzo, known for titles such as BOOTmag, Historia, Op Weg and Wetenschap in Beeld.

KAM's sector magazine Kamzine is specifically intended for all entrepreneurs and managers active in the field of attractions and museums in Flanders and the Brussels-Capital Region. The quarterly magazine has a print run of 1,000 copies and is distributed free of charge, by subscription, by Bpost. Kamzine offers members a valuable platform for sharing sector-relevant information, dossiers, cases and updates. In the process, it also promotes cooperation and knowledge sharing between the umbrella organisation and its members. A browsable version is also available online. Half a page costs € 710, a full page € 1,240.

All information at Retrievermedia.be

At a time when developments move faster than the seasons, we would like to share our vision and response with you.

Retriever specializes in collecting and unlocking media data for media professionals. The latest technologies make it possible to support this work with even greater quality, timeliness, and reliability. We place great importance on security, compliance, and your needs.

Retriever has embraced these profound changes from the very beginning and adapted its systems accordingly. Innovation has become second nature, and as a user, you should experience its benefits. First and foremost, you will notice that the information is more complete and even more accurate.

In addition to improved data quality, technical integrations and tailor-made solutions are also available for clients who wish to use the data in their own systems. This way, you always have access to up-to-date and enriched information in your trusted working environment—whether that is via Retriever or within your own planning software. At present, several data integrations are already active with Belgian media partners.

Retriever moves in step with technological acceleration—firmly grounded, and with a clear focus on what matters in your daily practice.

The Belgian magazine publishers Roularta, DPG Media, Rossel, and IPM are once again joining forces within the Magixx collaboration by launching the brand new “MAGIXX DIGITAL” pack. This digital extension is offered as an add-on to Magixx print packs and provides premium visibility across ten leading sites: Libelle.be, Femmes d’Aujourd’hui.be, Knack.be, LeVif.be, HLN.be/Showbizz, HUMO.be, SoirMag.be, CinéTéléRevue.be, Moustique.be, and ParisMatch.be.

Two options are available: one week (Skins + IMU) for 1,380,000 impressions at €13,800, or three weeks for 2,700,000 impressions at €27,000 (e-CPM: €10.00). This offer enables advertisers to optimise their cross-media coverage simply and effectively.

The Netherlands Authority for Consumers and Markets (ACM) has approved the acquisition of RTL Nederland by DPG Media. As of July 1, 2025, RTL Nederland will officially become part of DPG. With this acquisition, DPG Media enters the Dutch television and streaming market.

DPG promises to invest in local content and the expansion of Videoland. Agreements have also been made to safeguard independent journalism, including the establishment of foundations for RTL Nieuws and NU.nl. Sven Sauvé will remain CEO of RTL Nederland and will join the Executive Committee of DPG Media.

Owner Roularta has announced that from 30 June, Kanaal Z and Canal Z, Belgium's biggest business channels, will be given a new name: Trends Z. The name change allows to reinforce Trends' broader content ecosystem.

With the introduction of Trends Z, all the group's business content is united under one strong brand, further increasing Trends’ recognition among the country's largest business community as the multimedia brand for business, economics, investing and entrepreneurship. Readers, listeners and viewers in the Trends ecosystem will now be able to access a broadened offering, with television and video on top of the magazine, the digital platforms, podcasts, newsletters and events.

Despite retaining its familiar content and faces, Trends Z also heralds a few novelties, foremost among which is a brand new video platform where viewers can go live and on demand for news, analyses, interviews and debates.

All info on Retrievermedia.be

The editorial team of Le Soir is launching a new form of content which will be distributed on all Le Soir channels: En Vrai. The new offering explores the concerns of 18- to 30-year-olds – but not just theirs – and is built around five major themes: work, education, intimacy, leisure and daily life.

En Vrai deciphers social phenomena, challenges preconceived ideas and, above all, gives a voice to Gen Z'ers in particular, but also to those close to them: parents, teachers, educators. Without taboos, but with Le Soir’s DNA. Whether stories in the form of articles, surveys or video formats, the content will be made simultaneously available in Le Soir's news feeds and form a dedicated vertical. En Vrai will be found in the heart of the newspaper, as well as on its website and social media. A podcast and a dedicated newsletter are planned for the medium term.

The cross-media initiative offers advertisers a range of commercial integration opportunities in a 360° approach. Rossel Advertising puts two packages in position: an Inspiration Pack at 34,900 € (for at least 2 months) and a Partnership Pack at 46,000 € (for at least 3 months). Tailor-made offers can always be discussed via the sales house’s Brand Studio: Create.

Var introduces the Total Content Partnership, a model where campaigns no longer start from media channels, but from VRT content itself. A brand can now build its story around VRT themes and/or formats, activating multiple platforms simultaneously: linear TV, VRT MAX, CTV, radio, podcasts, Sporza, social media, and live events.

The proposition aligns with the way people consume media today: spread across platforms, in no fixed order, and increasingly content-driven. In this way, Var aims to respond to this trend and make full use of VRT platforms for advertising brands. Together with the advertiser and media planner, Var looks for content that best fits the brand values, and then develops an integrated proposal across the relevant platforms.

For media planners, this means less fragmentation and more strategic control: long-term planning built around consistent content, with measurable impact across the entire ecosystem.

The partnerships will launch on 1 January 2026. Registration opens on 30 September 2025.

Roularta Media Group will launch the Columbus Vakantieplanner 2025/2026 this October. This first Belgian edition of the 48-page travel guide will be distributed as an insert in four strong titles: Libelle, Flair, Knack Weekend, and Plus. Together, these magazines reach an audience of no less than one million consumers.

The guide features articles on hiking routes in Belgium, national parks, global architecture, and emerging long-haul travel destinations. The campaign will also be supported through online content on the Columbus Travel website, social media, and email newsletters.

Multiple advertising options are available. A full-page ad or branded content costs €10,500. Participation in four newsletters is priced at €5,000. Branded content production is billed separately at €900 per page.

All information, including material deadlines and publication dates, can also be found in the Retrievermedia.be database.

As of today, Clear Channel continues under the name Bauer Media Outdoor. The new brand identity will gradually appear in emails, on websites, and across advertising locations in the coming months.
As they announced: "You’ll see our new brand gradually come to life across our various assets in the coming months."

In the Retrievermedia.be database, we are closely following this transition. All relevant updates have been — and will continue to be — implemented in the application.

Retriever congratulates the Bauer Media Outdoor team on this exciting new chapter.

Since the beginning of April 2025, Magixx's offering has been further expanded with Magixx Entertainment. This extension sees Roularta, DPG Media, Rossel Advertising and IPM Group join forces once again, giving advertisers access to leading Belgian entertainment titles in a low-cost package.

Through popular TV and family magazines, Magixx Entertainment Print reaches 1 in 4 Belgian households. A single insertion in the entertainment package for a gross cost of 21,500 € achieves a reach of about 1.5 million people. The package includes appearances in Knack Focus, Le Vif Focus, SoirMag, Télépro, Story, Primo, TV Familie and Moustique. Later this year, a digital extension will supplement Magixx Entertainment's offering.

To mark the launch, Magixx has come up with an exclusive promotion: when purchasing an entertainment package, advertisers receive a second package for free. This promotion is valid for campaigns running between 1 April and 31 August 2025.

The popular Nieuwsblad supplements NU and Check have been merged into one weekend supplement: WKND. Consequently, Nieuwsblad's weekend offer gains a fresh new look for a more powerful and smoother reading experience, in line with the digital age.

WKND thus unites the best of both worlds: the in-depth reports, interviews and current affairs stories of NU combined with the practical, accessible consumer sections from Check.

The result is a 48-page weekend supplement targeting modern readers and entirely dedicated to the theme of “Living Smarter”. WKND is a logical, thoughtful step in Nieuwsblad's digital transformation, because on top of an improved print experience and more space for interpretive journalism, the revamped approach goes hand in hand with a stronger focus on digital content.

NB WKND appears in a circulation of 179,800 copies (GvA WKND: 67,000).

All info on Retrievermedia.be

From 1 May, Transfer Media will be marketing Pickx Showcase, Proximus' free TV channel, in both the north and south of Belgium.

Transfer Media is expanding its TV offering to include Proximus' rich offering of free-to-air entertainment and sport, from the Oscars to the Ballon d'Or, as well as local productions and unique previews of content from partner brands. Pickx Showcase also works with innovative forms of “windowing”, such as broadcasting the first episode of a series which can then be followed on streaming platforms or in one of Pickx’ TV options.

Proximus TV customers will thus see their content offer enriched exclusively. With the addition of Pickx Showcase, Transfer Media will now be marketing no fewer than 6 Pickx channels in the North and South, including Pickx+ and Pickx+ Sports. As a result, the range of channels offers countless interesting opportunities for advertisers looking for creative integrations or advertising space around Pickx content.

All the info on Retrievermedia.be

Mediahuis has decided to entrust the advertising operations of all its podcasts to Var (Vlaamse Audiovisuele Regie), the advertising agency of the VRT. This new significant collaboration allows Var to strengthen its foothold in the podcast market.

Until the end of March, the podcast management at Mediahuis was in the hands of Ads & Data (Mediahuis, Telenet/SBS, and Proximus). Under the motto 'local voices deserve a big stage', the new partnership now allows Var to own the largest inventory of podcasts in Flanders, with over 300 titles.

Mediahuis can boast of in-depth and relevant podcast content, aimed at a broad audience of engaged listeners. Since April 1st, advertisers can partner with Var to fully engage in podcast narratives with audio prerolls at the beginning of episodes. For example, think of 'DS Vandaag' (De Standaard), 'Van moord tot verdict' (Het Belang van Limburg) or 'Sjotcast' and 'De Koers is van Ons' (Nieuwsblad) or 'Achter de Schermen' (Play Media). Podcast sponsorship still goes through Mediahuis.

After streaming platform TF1+ at the beginning of the year, it is now TV channel TF1’s turn to join IP Luxembourg’s portfolio, from 15 April.

Consequently, IP Luxembourg intensifies its partnership with TF1 Group, strengthening its range of options for advertisers looking to reach the French-speaking community in the Grand Duchy. Henceforth, advertisers will be able to penetrate into the heart of TF1's TV programmes during national commercial breaks, exclusively within Luxembourg. The move is far from anecdotal, as TF1 is the second most popular TV channel in Luxembourg and number one among expats.

Its rich and varied programming is built around premium content that connects people. Some emblematic showpieces are The Voice, Mask Singer and Koh-Lanta.

In Belgium, TF1’s advertising sales are handled by DPG Media.

More information at Retrievermedia.be

Professional Media Group (PMG) has acquired Artsenkrant, De Apotheker and AK Hospitals from Roularta Media Group (RMG). This takeover follows an earlier transfer, in which Roularta sold three other trade magazines to PMG, namely Graphic News, Packaging & Label, and Media & Communication.

The takeovers are part of Roularta's strategy to focus more on broader consumer segments by withdrawing from highly specialised trade magazines.

More info on Retrievermedia.be

From 17 March, Transfer Media takes on the commercialisation of CSTAR, Canal+ Group’s private channel that has been operating for 33 years and can now also be viewed in Belgium via Telenet, VOO and Orange.

The launch remarkably strengthens the entertainment offer in our country. At the same time, sales house Transfer Media once again demonstrates that it is serious about expanding its portfolio.

Since 4 March 2025, CSTAR targets an engaged and active Belgian audience of 25 to 49 years old with a broad and dynamic quality offer centred on music, films and series, magazines, humour and stand-up, and entertainment for a younger target audience.

All info on Retrievermedia.be

On World Radio Day, Radio Contact Max was officially launched on DAB+ and online. RTL Belgium's new French-language station is dedicated to listeners aged 35 and over, bringing music from the '70s to the ‘00s, with an emphasis on hits from the ‘80s and ‘90s. The music format includes pop, dance, R&B, rock and pop rock, of which about a third is French-speaking.

In addition to non-stop music, Contact Max offers news bulletins and presented programmes in the morning and in the afternoon. The station is available on the second DAB+ network for Wallonia and replaces the former DAB Info channel. DPG Media will handle the station’s commercial operation.

With this launch, RTL Belgium expands its radio portfolio even further with a complementary station aimed at an audience that has outgrown Radio Contact. As a result, Contact Max positions itself as a new player in the nostalgic music offering.

Following the successful launch of a regional radio network in Flanders, Transfer Media is continuing its expansion in Wallonia. In collaboration with Radio Z, the sales house is adding a network of 25 independent radio stations to its portfolio, strengthening its presence in the south of Belgium.

The new offer follows the same successful approach as in Flanders: advertisers can choose from three ad packages – bronze, silver and gold – with varying volumes and rates. Again, the ‘one-stop buying’ principle applies, while channels can continue to be approached separately for individual campaigns.

With this expansion, Transfer Media consolidates its position as a versatile advertising agency with a broad multimedia offering, from TV and digital to radio. More details, including a coverage overview map and pricing information, are available at Retrievermedia.be.

DPG Media has added real estate platform Realo to its Publishing Partner Network. In addition to DPG Media's existing offering of real estate and financial platforms, including Immoweb, Spaargids.be/Guide-épargne.be and Mijnenergie.be/Monénergie.be, Realo offers advertisers additional opportunities to target property seekers, investors and homeowners in a relevant online environment.

Founded in 2014, Realo has grown into a platform offering real estate data and market analysis to both individuals and professionals. In January 2024, it was acquired by Immoweb, the real estate platform whose advertising sales are also managed by DPG Media.

This expansion, combined with advanced targeting options such as sociodemographic segmentation and regional targeting, allows for even more effective campaigns focusing on real estate within the DPG Media network.

On 9 January, Namur-based publisher Zen Media SRL launched a new French-language bimonthly magazine aimed at the over 50s: Zenior.

The free paper periodical is available on display in pharmacies and in the waiting rooms of GPs, dentists and physiotherapists, as well as in law firms and garages. It is also available in a range of catering outlets, including Pain Quotidien and Delitraiteur.

The adopted approach centers on positivism and benevolence. By exploring a wide range of topics – from television over travel, health and wellbeing to mobility, culture, etc. – over some 100 pages, and by combining the richness of the paper format with digital interactivity, Zenior forges a strong bond with its readers, creating loyalty. Its credo? To transform ‘has beens’ into ‘must haves’ and prove that the golden age can also stand for modernity.

Zenior has a circulation of 30,000 and is published 6 times a year. The magazine has 469,755 readers, to whom it offers a premium experience down to the smallest detail. Zen Media also endorses the role of advertising sales house.

All info on Retrievermedia.be

Sales house Business Media, specialised in financial and business communication, was founded in 2024 by Philip Peeters and Pia De Quint. It focuses on media campaigns towards decision-makers, entrepreneurs and investors. With a strong focus on business audiences, Business Media offers targeted audience opportunities within the Belgian market.

Its portfolio includes De Bestuurder, a knowledge platform for administrators and CEOs, and Etion, a network for value-driven entrepreneurs. In addition, Business Media manages the communication channels of VFB, the Flemish federation of investors. Recently, the portfolio was further expanded with new advertising opportunities in the VFB newsletter, which reaches 12.000 investors weekly. In doing so, Business Media has strengthened its position as a sales house for financial and business communication.

Pia De Quint, Managing director of Business Media, recently gave an interview in Retriever’s ‘Get introduced to…’ column. In it, she shares surprising insights about her past as a professional cyclist, and on how this experience influences her current leadership style. She highlights how the discipline and perseverance distilled from the sport have shaped her into the entrepreneur she is today. Read the entire interview here!

In 2025, the independent business magazine and online platform Business Vlaanderen launches a new regional ‘Antwerp - Flemish Brabant – Limburg’ edition on top of the ‘West and East Flanders’ one.

Founded in 2021 by Filip Deckmyn and Louwers Mediagroep, Business Vlaanderen targets business leaders and C-level executives. The expansion of the magazine to all of Flanders also entails an increase in reach, a wish expressed by the advertisers too.

The new edition will also be published six times a year in a circulation of 8,000 copies, bringing the total to 16,000. With an advertising rate of € 2,625 for a full page and a combination package of € 4,350 for two pages of editorial content plus a page ad as well as an online story per edition, Business Vlaanderen, which also sends out a newsletter, positions itself as an attractive platform for high-level business communication.

All info at Retrievermedia.be.

In 2025, IPM is bent on offering advertisers attractive packages to maximise their visibility at competitive rates.

The IPM Large Dailies pack, including DH/Les Sports+ and L'Avenir (526,639 readers/day), is priced at €34,200, a saving of €15,940. The IPM XL Dailies pack, with La Libre Belgique, DH/Les Sports+ and L'Avenir (818,517 readers/day), costs €50,000, representing a saving of €16,465.

In digital, IPM is offering a multi-format pack on La Libre, DH/Les Sports+ and L'Avenir: 7 days, 1,150,000 impressions, for €10,350, guaranteeing high visibility.

In addition to these new combinations, IPM has also adjusted the formats of its three dailies’ supplements. These titles, which previously adhered to a 320 mm high format, are now 297 mm high.

All this information is available in the Retrievermedia.be media database.

From now on, Kerknet.be, Kerk&Leven and publisher Halewijn merge under the new name Otheo. In addition to the name change, this merger within the Katholieke Mediagroup is also coupled with a rebranding and a new style and approach, both towards existing and new target groups. All content that could be found on Kerknet.be will be bundled on the new website Otheo.be.

Although the main Kerknet.be website will change into Otheo.be, for the time being certain microsites, such as those of parishes, pastoral units and other organisations, will remain available under the old Kerknet domain. Among other things, interested parties can find information about celebrations, parish activities and other services specifically linked to the church community.

The weekly magazine Kerk&Leven will continue to be published under that name.

New within the Otheo platform is the quarterly Otheo magazine, which, from 2025, will be published in March, June, September and December, and will have 80 pages full of stories of faith, hope and love.

Otheo magazine is an inspiration for all who are seeking faith, spirituality and connection in these hectic times.

Otheo’s sales house is Trevi Plus.

All info on Retrievermedia.be

Founded in 1997, the communication agency City-image, which is active in the Grand Duchy of Luxembourg, has turned into an expert in (Digital) Out-Of-Home. Today, it presents 2 new giant LED screens.

The 7 and 12 m² screens will enrich City-image's existing, original offer of services. They will be available for from €1,000 per week to €15,000 for a year.

All info on Retrievermedia.be

AK-JM Hospitals, previously a stand-alone magazine, is being given a new look and will be published four times a year from 2025 as a section within the issues of Artsenkrant/Le Journal du Médecin.

Publisher and sales house Roularta HealthCare will give the total platform offline (section) and online (website, newsletter and e-mailings) a wide range of advertising and advertorial solutions and formats, combined or not. Advertorial work can be entrusted entirely to Roularta Healthcare, on the basis of transparent realisation costs.

With exclusive investigations and thematic dossiers highlighting current trends and developments, the platform targets decision makers and stakeholders in the hospital sector: directors, departmental heads, head nurses, pharmacists, administrative staff, purchasing managers, boards of directors, etc.

The section is printed at around 21,000 copies (11,340 NL / 9,660 FR).

All info on Retrievermedia.be

‘An effective media plan is one that ensures the right audience is exposed to the right message at the right time and with the right frequency.’

This principle remains valid, even in a world that is rapidly digitizing, where AI-driven analyses and stricter privacy regulations bring both challenges and opportunities. However, in practice, the challenge often lies in the word ‘right.’

Where is your target audience located, what do they do, how does their day unfold, and what motivates them to choose your product? Understanding their customer journey and identifying the most effective media channels require deep insights into reach and possibilities.

At the request of the market, we created this whitepaper to explain the changes in media planning and how they align with current trends. Retriever collects all data on media opportunities and is therefore closely involved in these developments. With the extensive retrievermedia.be database, media planners can quickly and easily find the best options.

The foundational steps of media planning are clearly outlined in this whitepaper. Would you like to optimize your media planning and stay ahead of the latest trends and are you a media planner at an agency or a media manager at a brand? You can request the 8-page hard-copy whitepaper free of charge via info@retrievermedia.be. Please provide your full name, job title, company, and business address, and we will send it to you.

On 28 October 2024, Mediafin expanded its audio offering with a brand new text-to-speech functionality: ‘Luistertijd’ for De Tijd and ‘Articles à écouter’ for L'Echo.

This allow readers to listen to selected news articles in audio format on a daily basis. The innovation converts written text into spoken audio and responds to the growing demand for audio content. Coincidentally, it provides a valuable addition to the existing podcast offer.

Every working day at 4 pm, the editors select the most important stories, made available via tijd.be, lecho.be, CarPlay and the apps of De Tijd | L'Echo. Until the end of 2024, the audio stories will be free to both subscribers and non-subscribers.

Trustmedia, Mediafin's saleshouse, is offering exclusive sponsorship opportunities for this text-to-speech functionality. As with the podcasts ‘The 7’ and ‘Le Brief’, companies can exclusively sponsor the service on a monthly basis. Partner Bank Van Breda kicked off with a sponsorship deal until the end of December 2024.

All info on Retrievermedia.be

On 18 November, RTL Belgium launched a new television channel in the south of the country, RTL district.

The new channel focuses on the world of crime, law and order. Through true crime programmes, top police series and the most extreme emergencies, it seeks to appeal to all lovers of crime stories and exciting investigations with both homegrown and international productions.

With seven hours of new content daily, RTL district can be viewed live on RTL Play and across all major TV operators. The channel is set up as a ‘city under permanent tension’, with each programme block representing a specific city district (Les liens du sang, Les gardiens de la loi, Affaires urgentes, Les maîtres du crime, etc.).

RTL district thus responds to the growing demand for crime-related content, strengthening RTL Belgium's position on top of its existing offer of channels, such as RTL-TVI, RTL Club and RTL Plug.

All info on Retrievermedia.be

From 3 December 2024, Transfer Media will be Comedy Central FR’s advertising sales house for southern Belgium. With this addition, Transfer Media further expands its partnership with Paramount, as it already manages brands such as MTV, Nick Jr. and Nickelodeon for the leading media and entertainment company.

Comedy Central FR targets a young adult audience and offers a mix of popular programmes such as South Park, Frasier and The King of Queens. The channel is available on television and online, bringing culturally relevant and humorous content that ties in with everyday life.

With this expansion, Transfer Media also strengthens its position as a sales house in the French-speaking market.

All info on Retrievermedia.be

Publisher Thema Media is expanding the number of editions in the province of Flemish Brabant from 5 to 15, thus increasing Passe-Partout’s reach. Consequently, the expansion offers advertisers more opportunities to spread their message locally and in a targeted way. Previously bundled regions, such as Leuven and Lubbeek, each get their own edition with specific edition codes. The distribution zones have also been adjusted to ensure targeted coverage.

With this new regional format, Thema Media is responding to the growing demand for personalised communication and targeted visibility, in line with the local identity of each edition. Most editions are published monthly.

For a detailed overview, consult the publisher's rate card or visit Retrievermedia.be. There, media planners will find the necessary information on distribution maps, publication schedules and advertising opportunities.

The quarterly magazine Automation Magazine, published by the Belgian professional association InduMotion, is introducing a low-threshold print and online recruitment platform for technical specialists.

Automation Magazine (AM) has been active for more than 50 years and is the reference for information on drive technology and industrial automation. Where previously one could also post vacancies in the AM network, the launch of AM-Vacatures ensures that, within a hard-to-reach target group, each edition reaches 40,000 highly educated technical profiles in one fell swoop.

On top of the reach, however, AM-Vacatures now also offers increased ease of use within a fixed concept, so that employers and HR professionals can easily take matters in hand without needlessly burdening the advertising department. Companies only need to supply their logo, company profile, vacancy text, URL and contact details. AM-Vacatures’ team then provides the layout free of charge, including a QR code and a link to the company website.

Advertising recruitment is managed by Peter de Vester of Moïzo: for 1,430 euros, up to 3 vacancies (a quarter page) appear in the magazine, and for 2,470 euros, up to 7 vacancies (half a page). The vacancies are also included in the weekly online newsletter, which targets 7,000 subscribers, and on the website, which welcomes over 30,000 visitors every month. The first vacancies can be included in the December edition of Automation Magazine as early as 11 December.

From January 2025, Voka Tribune will be called Voka Magazine. This name change will be accompanied by a completely revamped look and feel.

More than ever, Voka's member magazine wants to profile itself as a galvanizing luxury magazine for top entrepreneurs. To this end, it wants to bring memorable stories that go straight to the heads and hearts of this high-level target group. Twice a year, Voka Magazine wants to inspire its readers through a personal insight into the ambitions and life lessons of key figures from the Flemish business world. Concurrently, it will be given a brand new graphic identity, larded with photography revealing the person behind the entrepreneur.

In this way, Voka Magazine seeks to become even more the reference for CEOs and business leaders who, despite their busy schedules, are eager to immerse themselves in exclusive, highly relevant content.

The publication dates will not budge: in 2025, Voka Magazine will be published on 6 January and 1 September, with a circulation of 23,000 copies.

All info on Retrievermedia.be

The latest results of the CIM RAM survey for the period May-August 2024, regarding the average daily audiences of radio stations in Flanders and Wallonia, have been made available. These figures have been uploaded to the Retriever database.

A Retriever analysis of the CIM RAM figures for the past year reveals the stability of the principal channels in Flanders. Radio 2 (VRT) remains the biggest in terms of average daily reach, while Radio 1 (VRT) shows a positive trend, with a steady increase in the number of listeners. Having experienced some fluctuations throughout the year, Qmusic nevertheless remains a strong platform. Declining trends registered by some youth stations suggest that this audience may be turning to other channels or formats, such as digital options and streaming.

In Wallonia, the main channels also prove to be stable. Nostalgie (FR), VivaCité and Radio Contact remain the main players, with slight fluctuations in daily reach. Nostalgie (FR) maintains its dominant position despite a slight decline, while VivaCité remains almost stable. Radio Contact shows some variation, but retains a solid market share.

Detailed results are available on the CIM website.

To better serve the Luxembourg market, Paperjam has introduced a bilingual strategy on July 8. Content is now available in both French and English, online and in newsletters, aiming to reach a broad audience in Luxembourg and surrounding regions. Since 2023, Delano.lu has been the voice of Luxembourg’s financial and expat communities, and it continues to develop as an essential platform within the Paperjam+Delano ecosystem, offering insights into politics, finance, business, community, and lifestyle.

As a result of these changes, the Delano magazine will cease to exist as an independent publication from the beginning of 2025 onwards. Key sections such as the Investors Guide and Expat Guide will be integrated into Paperjam as regular supplements. The English editorial team will continue covering financial news as part of the bilingual strategy. Interviews and conversations will appear in their original language in the print edition to preserve authenticity and provide a genuine reading experience.

The Paperjam+Delano Business Club will be relaunched as the Paperjam Club, and the renewed business guide will be named Paperjam Bible. Paperjam Next, a platform dedicated to social media, will distribute content via TikTok and Instagram to reach a young professional audience.

Antwerp publisher and saleshouse INK bv is launching a magazine for wealthy gourmets, Culinart.

The title, which will appear twice a year, will have a circulation of 10,000 copies. These will be distributed via a hundred or so carefully selected distribution points throughout Flanders: starred restaurants, Gault Millau restaurants with more than 15 points, and golf clubs. The 2025 issues will be released in June and in November.

A 1/1 full colour page costs € 1,825.

All info on Retrievermedia.be

Primetime Regie, which is part of Leuven-based Primetime Group nv, is the new saleshouse for Bruid & Bruidegom Magazine and its accompanying website, bruidenbruidegom.be. Advertising sales were previously in the hands of defunct Publicarto, after which publisher Bruidmedia BV briefly took the reins.

Bruid & Bruidegom Magazine focuses on brides and bridal couples who are organising their wedding. It is published four times a year in a circulation of 12,000 copies. The cost for 1/1 page f.c. is 2,505 euros; it will remain so in 2025. The website attracts 1,700 visitors a month.

All info at Retrievermedia.be.

On 1 September, Drukkerij Grafico has added two new door-to-door titles to its offering: Dommelpost (Pelt) and De Printer (Hamont-Achel en Bocholt).

Both advertising magazines are aimed at readers who do not want to miss the actions of entrepreneurs in their region. Together with the existing magazines ‘t Grafiekje and Afrit31, the four titles have a total reach of 50,000 readers.

All possibilities can also be found at Retrievermedia.be.

Bpost is widening its advertising offer within its extensive network of post offices, with options for digital screens and counter displays for leaflets. Consequently, the company, which generates more than 32 million contact moments a year, now offers a wider range of options to reach a diverse audience.

Digital screens have been installed in the waiting areas of more than 430 post offices. In 82% of the offices and during office hours, including Saturday mornings, a 15 second commercial is shown in a continuous loop every 2 minutes. A two-week national campaign on these screens costs € 26,311, with lower rates for specific regions such as Flanders, Wallonia or Brussels.

Advertisers can also opt for counter displays allowing them to place leaflets and brochures in more than 650 post offices. Such a national campaign, with displays on about 1,049 counters, costs € 31,470 for a fortnight. Regional adaptations are possible at different rates.

Both forms of advertising require a minimum spend of € 1,000. Due to their strategic placement and the possibility of geotargeting, they offer a wide and diverse reach.

All info at Retrievermedia.be.

Following the success of the Flair Social First Pack, Roularta is expanding its Social First Packs with three new title combinations: Knack/Le Vif Weekend, Libelle Lekker/Les Délices de Femmes d'Aujourd'hui, and Feeling/Gael. Advertisers can now run cross-media campaigns across all platforms (social, online, and print) of these media brands, which are perfectly aligned with their target audience. These ready-to-use packs offer more impact and interaction.

The packs provide an attractive discount of 45% to 50% on the total gross media value, with additional production costs of €4,500 per campaign, including video, online, and print.

At the beginning of September, Roularta Media Group introduced the new daily podcasts Z sur7 and Z 7op7 from Trends Canal Z/Kanaal Z. The podcasts cover economic news and provide updates on the stock markets, all presented by expert analysts. They are available on platforms such as Spotify, Apple Podcasts, and YouTube. This initiative allows Roularta Media Group to attract a broader and, most importantly, younger audience.

The launch of these podcasts is part of Roularta Media Group's broader strategy to diversify its audiovisual offerings in order to reach younger audiences through Canal Z/Kanaal Z and Trends-Tendances/Trends. Currently, 54.9% of listeners of these brands are under 35 years old, and 24.3% are even under 28 years old. Advertisers can purchase advertising space in these podcasts on a monthly basis. The cost is 50,000 euros per month, including production costs and VAT.

The first podcast is already online. Enjoy listening!