On 16 September 2026, OpenAI announced Sponsored Agents as part of a broader expansion of ChatGPT Ads. This advertising format allows users to start a separate conversation directly from an ad in ChatGPT with an AI representative of the advertiser. The agent can answer questions about products or services and direct users to the advertiser’s website. The sponsored conversation is separate from both the original ChatGPT conversation and ChatGPT’s independent responses, and is clearly identified as sponsored.

Sponsored Agents are currently available only to a selected group of advertisers as part of a limited alpha test in the United States. There is no option to apply for early access. At the same time, OpenAI announced AI-assisted campaign creation and management, as well as optional AI-powered adaptation and translation of ad copy and integrations with HubSpot and Shopify. OpenAI has not yet published any information about buying methods, pricing, billing or the reporting available for Sponsored Agents.

For media planning, this development means that an ad may no longer be assessed solely on impressions, clicks and conversions, but can also serve as the starting point for a substantive conversation. As a result, factors such as the quality of the agent, the data sources it uses, brand control, transparency and measurability become relevant alongside reach, context, pricing and creative. Conversational context and user intent may also play a greater role than individual keywords.

When Sponsored Agents will become available to Belgian advertisers has not yet been announced.

From 1 January 2027, Retriever Media Informatie B.V. will launch Retriever France, the media database for the French market. The database provides information on French media channels, advertising opportunities, formats, rate structures and local market conventions. Interactive Media Maps have also been developed for France, allowing users to explore media and advertising opportunities geographically.

The Retriever France media database will be added to the existing country switcher. Depending on their subscription, users can already switch between Dutch and Belgian data today. Multi-market access via APIs and MCP is also available, using the same data model and workflow across markets. In the run-up to the launch, Retriever will gradually open up the French data to an initial group of media agencies and advertisers.

Groupe Rossel and the Lemoîne family have entered into exclusive negotiations for the sale of approximately 80% of the share capital of Groupe Sud Ouest (GSO) to Rossel France SA. The proposed transaction covers the sale of the family holding company Socibog, which holds approximately 73% of GSO's share capital, as well as a direct stake of approximately 7% held by the Lemoîne family.

If the transaction is completed, it will give rise to a major regional media group with combined revenue of more than 400 million euros. The new entity would reach 3.4 million print readers every day and record nearly 230 million digital visits per month. Its operations would cover the South-West, Hauts-de-France, Normandy and North-East France.

The portfolio would notably include regional daily newspapers such as Sud Ouest, Charente Libre, La République des Pyrénées, La Voix du Nord, Le Courrier Picard, L'Union and Paris-Normandie, as well as 20 Minutes. It would also include thematic media, audiovisual operations such as TV7 and TVPi, radio stations such as Contact FM and Champagne FM, as well as various activities in events and marketing.

According to both parties, this combination is intended to create a critical mass in order to continue investment in technology, digital development and new services, while preserving the regional and editorial identity of the titles. The transaction remains subject to consultation with the relevant employee representative bodies as well as the usual regulatory conditions. Its finalisation is expected by the end of 2026.

Bauer Media Outdoor has been awarded a 15-year street furniture concession in the municipality of Hove. The contract covers the installation of 14 bus shelters and 8 FSUs (free-standing units), of which 5 are digital screens. Hove is located in the immediate vicinity of Antwerp.

The 14 bus shelters will be fitted with green roofs, a format previously deployed in Kontich, Kuurne, and Destelbergen. The 5 new digital screens expand the company's DOOH coverage in the region. The contract also includes the installation of an automatic, self-cleaning public restroom.

Hove follows earlier concession wins in Sint-Truiden, Aalst, and Blankenberge as part of Bauer Media Outdoor's ongoing expansion in Flanders.

Since late August, OpenAI has been showing advertisements in ChatGPT to Belgian users. From 31 August, advertisers can also buy campaigns themselves via the OpenAI Ads Manager.

Advertisements are shown to users of the Free plan and the paid Go subscription. Plus, Pro, Business, Enterprise and Edu remain ad-free. Users under the age of 18 do not see any advertisements. In Belgium, personalised advertisements are not available for the time being: selection is based primarily on the current conversation, language and approximate location.

OpenAI supports CPM, CPC and conversion-optimised CPC. For CPC campaigns, OpenAI cites a starting point of a maximum bid of US$ 3 to US$ 5 per click, equivalent to approximately €2.60 to €4.30 based on the ECB reference rate of 2 September 2026. For CPM, OpenAI does not publish a fixed standard rate.

For media planners, ChatGPT Ads therefore adds a new contextual channel alongside search and social, in which conversation context and intent in particular determine which advertisement is relevant.

Rates, formats and terms for Belgian media channels can be found and compared centrally in the Retrievermedia.be database.

Retriever has launched a new GRP–Impressions calculator, developed in collaboration with CIM. The tool enables media professionals to instantly convert GRPs to impressions, and vice versa, based on CIM Golden Standard 2026 Audiences.

Through a direct API connection with CIM, Retriever always uses the most up-to-date official audience definitions. In addition to standard target groups, it is also possible to create combined audiences, making it possible to perform calculations for very specific target selections.

The calculator was developed to make media planning faster and simpler, while drawing directly on the reference audience data used in Belgium.

The new GRP–Impressions calculator is now available to users of the Retrievermedia.be database environment.

Autumn 2026 shows the same movement across Belgium's major broadcasters: streaming and digital platforms are taking on a larger role alongside linear television. VTM, VRT, Play Media, RTL Belgium and RTBF are continuing to expand their offering across multiple screens and distribution formats, with content increasingly organised around target audience and moment of use.

VTM (DPG Media Advertising) is explicitly focusing on the combination of VTM and VTM GO, with a broad offering ranging from entertainment and fiction to reality, current affairs and live sport. VRT (Var) is making VRT MAX increasingly the central gateway to both video and audio; from the end of August, the VRT radio stations will also be available to stream directly there. Play Media (Ads & Data) targets the 'choice viewer' who switches between the linear Play channels and streaming platform GoPlay.

On the French-language side, RTL Belgium (DPG Media Advertising / Rossel Advertising) is further developing RTL Play alongside its linear TV, news, sport and radio brands. At RTBF (RMB), the offering is likewise being organised across an increasing number of platforms: La Une remains the broad TV channel, Tipik focuses more strongly on young adults, Tarmac is the urban digital audio and content brand for under-25s, and RTBF Auvio brings together the audio and video offering, both live and on-demand.

For media planners, this means the choice is less and less about which channel alone, and more and more about which platform, which viewing or listening moment, and which content context best matches the target audience.

UGC Belgium and Slice, the content agency of Belgian sales house RMB, are launching Creators on the Big Screen, a new event format that brings digital creator content to the cinema. Sponsored by VISITWallonia, the concept is aimed at French-speaking Belgian content creators and their communities.

The first edition takes place on 29 September 2026 at 20:00 in the Grand Eldorado auditorium at UGC De Brouckère in Brussels, which has more than 700 seats. The event features Lou PREM’s, content creator and radio presenter at Tipik (RTBF), with three exclusive episodes of her YouTube concept OR ZONE.

The format is designed as a recurring concept, with several editions planned each year, each centred on a different creator and community.

For advertisers, Creators on the Big Screen is offered as a cross-media sponsorship package. The package includes cinema visibility at UGC De Brouckère and UGC Toison d’Or, including an event spot and a sponsor spot on the big screen, as well as DOOH screens, OOH posters and ticketing kiosks at UGC Brussels. Digital placements are available via UGC.be, the UGC app and the UGC newsletter, complemented by social media and creator amplification through Slice. An on-site activation at UGC De Brouckère can also be included.

The commercial opportunities for Creators on the Big Screen are also available in the Retrievermedia.be database.

TikTok is further expanding its 'Out of Phone' programme across Europe, including Belgium. The programme was launched internationally in October 2023 and brings TikTok content beyond the mobile platform onto digital out-of-home screens. With six new partners, TikTok is now increasing its physical presence across markets including the United Kingdom, France, Belgium, Spain and Italy.

The new partners are Alight Media, DooH it, Powerpill, Zoom Media, Next-Gen Media and C-Screens. Through their networks, organic TikTok creator content is shown on screens in locations including wellness centres, shopping malls, bars, supermarkets, universities and other high-footfall environments.

For advertisers, Out of Phone offers options including content sponsorships and an ad extension product, allowing existing TikTok creator content to be extended onto DOOH inventory.

One of the new partners is DooH it, which is using its DigiCab network. The network operates in Belgium, among other markets, and delivers full-screen, sound-on video in taxis. DigiCab also uses AI to measure factors including passenger attention and engagement.

All partnership opportunities are available in the Retrievermedia.be database.

From 24 August 2026, YouTube will apply a new, uniform definition of a view: every impression counts from the first frame, regardless of format: Shorts, Long Form, Podcasts or Live. The former definition of a view will henceforth be referred to as an engaged view: an impression in which the viewer watches beyond the first frame or actively clicks to watch the video.

Thumbnail impressions without interaction continue to be excluded. When a user hovers over a thumbnail and autoplay starts, this will count as a view going forward. If the user then continues watching, an engaged view is also recorded. Clicking or tapping on a thumbnail immediately results in both a view and an engaged view.

Metrics such as CTR, AVD and retention remain based on engaged views. The recommendation algorithms and the YouTube Partner Program also remain unchanged. The most significant change therefore lies in the total number of reported views. Because from 24 August every started first frame can count as a view, advertisers and media planners will need to account for the distinction between views and engaged views when comparing YouTube figures.

From 31 August, the individual apps for Radio 1, Radio 2, MNM, Studio Brussel, Klara, De Tijdloze and Radio Bene will be phased out. The radio stations themselves will continue to exist and broadcast live. Only digital access is being centralised: listeners who want to tune in via an app, catch up on content or use other features will be redirected to VRT MAX.

All existing radio functionality will remain available via VRT MAX. Users will be able to listen live, replay clips, discover podcasts, send messages and take part in programme-related activities. According to VRT, bringing everything together in a single app will make it easier for listeners to find the full range of content, while also improving efficiency in the development and management of digital services.

Live radio continues to play an important role in Flanders. According to the cited CIM figures, 66% of daily audio listening time is spent on live radio and 29% on streaming. Streaming is becoming increasingly important among younger audiences, while people aged 45 and over still listen extensively to live radio.

VRT is also continuing to invest in podcasts and other forms of on-demand audio. Existing programmes are being supplemented with podcast versions, while new productions are being made available via VRT MAX.

Play Media is launching an extended autumn offering across television, the Play app, vertical video through Play Shorts, and podcasts. Advertisers can be present within the content, around Play Shorts, or through fully customised formats.

New TV titles launch from 24 August, including Bockie Gaat Naar School (Mondays at 21:15), Zeg Eens Euh hosted by James Cooke (Monday to Thursday), Jade & De Belgen from 27 August (Thursdays at 21:15), and Knokke Tof from 26 August (Wednesdays at 21:15). Season 9 of De Tafel van Gert/Tine/RVG airs Monday to Thursday at 20:00.

Play Shorts has generated nearly 7 million views, with an average viewing duration of 23 minutes. Play now works directly with content creators on Shorts, without the involvement of a production house. The podcast offering is also expanding with the new title Vik & Marie: Studio 100 Rewind.

Ads & Data handles the advertising sales and commercial exploitation of Play Media’s offering.

Sometimes we come across an example that clearly reflects a broader development in the media market. This time: Bauer Media Outdoor reports that several advertisers used real-time weather data to activate DOOH and pDOOH campaigns across its network this summer.

Coca-Cola and Evian triggered campaigns when predefined temperature thresholds were reached, while Partenamut used the UV index to deliver timely sun protection messages.

The network supports contextual activation based on a wide range of live data signals, including temperature, precipitation, UV index, pollen levels, air quality, time of day, traffic density and sports results.

The next step is Dynamic Creative Optimization (DCO). Here, live data not only determines when an ad is shown, but can also change the creative message itself in real time. This makes context increasingly relevant not just for targeting, but for the creative execution of DOOH campaigns as well.

According to the BMO x Kantar Pulse survey (2024), 78% of Belgians notice DOOH advertising and 71% take a follow-up action after exposure. Research by BMO and Neuro-Insight found that contextually relevant campaigns can increase advertising effectiveness by 17%.

Transparency is central to Retriever’s approach. For media data, rates and audience figures in the Retriever database, the source of the information should always be clear. The same principle now also applies to the Media News section.

As you read on, you will spot them: the new Sources & Transparency links.

Across the media landscape, news is distributed, picked up and summarised faster than ever, increasingly by automated systems and AI applications. As a result, the original source of a story can easily become obscured.

The news items compiled by Retriever are based on identifiable sources and undergo editorial review before publication.

From now on, every item clearly shows which sources were used. Where relevant, the item also indicates whether the factual information has been confirmed by the media organisation concerned. This applies to all items published here under Media News that may subsequently be included in the monthly newsletter. This keeps media news timely and easy to follow, while also making it verifiable and traceable.

Read more about Sources & Transparency →

Knack Focus will no longer appear as a separate printed magazine from the summer of 2026. The culture and entertainment title will be integrated into its parent magazine, Knack.

With this change, publisher Roularta aims to reduce print costs while creating more space for the digital development of the brand. Knack Focus will continue to cover film, music, performing arts, festivals and other cultural trends, but will from now on be offered within Knack and through its digital channels.

The integration is part of a broader shift in which publishers are simplifying their print portfolios and placing greater emphasis on digital journalism and brand development.

CIM has published its Audio On Demand ranking for June 2026, completing the picture for the first half of the year.

From January to June, participating publishers recorded a combined 89.4 million streams and downloads. The Dutch-language universe accounted for 66.2 million, or 74% of the total. The French-language universe recorded 23.2 million, representing 26%.

Total volume in the second quarter was 8.8% lower than in the first. TOPradio only joined the study in June, but this change has only a limited impact on the comparison.

VRT was the largest Dutch-language publisher within the study. On the French-language side, RTBF accounted for 90.5% of the measured volume. The two language universes therefore present very different profiles. It should also be noted that fewer publishers and brands participate on the French-language side.

Daily news formats were the most stable category. De 7 from De Tijd held the top position in the Dutch-language ranking throughout all six months. In May, however, its lead over Het HLN-nieuws was particularly narrow, at just 9,759 streams.

Sports programmes fluctuated much more in line with the events calendar. In March and April, cycling podcasts benefited from the spring classics. In June, football and the World Cup gained ground. Sporza Daily increased from 96,792 to 485,059 streams between April and June.

The figures for the first six months highlight three clear trends: news remains the most stable foundation, sport follows the events calendar, and the Dutch- and French-language universes differ significantly in both size and concentration.

Source: CIM, Audio On Demand – January to June 2026. The study is based on logfile data from participating publishers and does not cover the entire Belgian market. The figures refer to streams and downloads, not reach or audience. TOPradio has been included since June 2026.

DPG Media is adding HUMO to the free student subscription it has offered since 2025. Students in Belgium aged 16 to 25 now receive digital access to HLN, De Morgen and HUMO.

Students can take out the subscription using the details on their student card. They subscribe to one title free of charge, but receive access to all three titles. The digital subscription is available on mobile, cannot be shared and runs for the duration of the study period or until the student turns 25.

According to DPG Media, tens of thousands of university and college students have registered for a free digital subscription to one of the two news apps since launch.

RTBF Jam will stop distribution via DAB+ from 6 July. The RTBF music service will continue as a digital stream and will be integrated into other RTBF offerings.

The web radio station will remain active via RTBF Auvio and is available on smartphones, desktop and in the car via Android Auto and Apple CarPlay. From the rentrée, Jam will return with weekly slots on RTBF Tipik, a segment on RTBF Classic 21 and contributions on RTBF La Première.

The Instagram account @jamrtbf will remain active for music updates. RTBF Jam was launched in 2019 and focuses on alternative and emerging music, with attention to the Fédération Wallonie-Bruxelles.

The Belgian Competition Authority approved Rossel's acquisition of IPM Presse's publishing activities on 3 July 2026, subject to conditions. Rossel and IPM are both active in the French-language newspaper and magazine market. Following the acquisition, Rossel will have sole or joint control over all French-language printed daily newspapers in Belgium.

The commitments require that virtually all French-language daily newspaper titles be maintained. According to the Authority, Le Soir, La Libre, L'Avenir, and La DH/Les Sports will each retain their own identity, editorial charter, and safeguards for editorial independence. Content sharing between the titles will be limited, with the exception of sports coverage.

Update – 6 July: Rossel states that its merger with IPM currently has no impact on campaigns that are scheduled or running through the end of 2026. In the fourth quarter, Rossel Advertising will announce its new campaign processes for 2027, together with a range of new commercial offerings.

De Zondag is launching DZ Go, a social-first video format focused on leisure and experiences. The format turns ideas for outings in Flanders and Brussels into short videos for social media and the web. Roularta Media Group announced the launch on 2 July 2026.

For DZ Go, De Zondag is working with ten content creators. Lukas Moreels has been appointed full-time social & community coordinator. DZ Go is available via @dezondag on Instagram, Facebook, TikTok and YouTube. Four new videos are published each week via De Zondag’s social channels and on dezondag.be/dz-go.

From Friday 3 July, users can also subscribe to the DZ Go newsletter. According to the announcement, the first videos generated more than 6 million views across all platforms.

Bauer Media Outdoor has been awarded the new street furniture contract for the City of Aalst. The concession runs for nine years and follows the previously mentioned award in Sint-Truiden.

Under the contract, Bauer Media Outdoor will install 43 bus shelters in Aalst. These include 20 digital screens and 69 paper panels. The city will also receive dedicated space for institutional communication, in both paper and digital formats.

The bus shelters will be equipped with USB ports. Bauer Media Outdoor will also install four automated external defibrillators and new bicycle racks.

Mediahuis Belgium and Mediahuis Netherlands are expanding their online deal shops with a marketplace model. Professional third-party sellers can now offer their products through the deal shops and sell directly to consumers.

The offering is promoted through campaigns across the group's news brands. In Flanders, the deal shops remain linked to titles including De Standaard, Gazet van Antwerpen, Het Nieuwsblad and Het Belang van Limburg. In the Netherlands, Mediahuis has consolidated its shops under Favoshop.nl.

Joining is free for brands and selling partners. There are no fixed monthly fees; partners pay commission only on products sold. Product catalogues can be integrated manually or via a feed, API or ChannelEngine. Payments are processed through Mollie.

DAZN has reached an agreement with Telenet, Proximus and Orange for the linear distribution of its channels in Belgium. From 7 August, matches from the Jupiler Pro League, among others, will again be available via linear television, alongside the DAZN app.

Transfer Media is responsible for the commercialisation of the linear channels. Digital advertising sales in the app and specific campaigns remain with DAZN’s own sales organisation. Since this year, programmatic advertising has also been possible within the app.

Transfer Media is active in thematic television, digital video, radio, retail media, Connected TV and streaming in the Belgian market.

Since 1 June, VRT sports brand Sporza has been presenting a renewed visual identity. The brand has introduced a new logo and a fresh look and feel that aligns with VRT's renewed corporate identity and the visual identities of VRT's other brands. Sporza's distinctive green remains its signature colour. The 2026 FIFA World Cup was the first major event to showcase the new branding.

In addition, Sporza is expanding its digital offering with the Kopman podcast, available on VRT MAX since 12 June, helping listeners make their choices for the Sporza Wielermanager. With the Tour de France starting in Barcelona on 4 July, Sporza will broadcast all 21 stages live.

The latest results of the CIM RAM survey for the January–April 2026 period have been processed in Retrievermedia.be. The update includes the latest figures on the average daily listening reach of radio stations in Flanders and Wallonia. More detailed results including the average listening duration per day and market shares, are available on the CIM website.

The FIFA World Cup will not conclude until 19 July, dominating big screens, sports content and advertising attention well into the heart of summer. Even after the final whistle, the sporting calendar will remain busy: the Belgian football season will end relatively late, while the Jupiler Pro League is set to resume as early as 7 August, following the Belgian Super Cup on 2 August.

For media planners, this creates two distinct peaks of opportunity. July will continue to deliver exceptionally high audience engagement, driven by both sport and major festivals, including Tomorrowland (17–19 and 24–26 July) and the Belgian Grand Prix (17–19 July). This will be followed by a rapid build-up towards the back-to-school season from mid-August onwards. Traditionally, demand for reach, visibility and advertising inventory rises sharply during this period, culminating in a peak around the start of the new school year in early September.

Below is an overview of the key sporting events and festivals set to shape the media landscape this summer. All rates and inventory opportunities mentioned are indicative only and remain subject to confirmation by the relevant sales houses and media owners.

Play launches Play Shorts on 2 June 2026, a vertical video offering within the Play app featuring short fiction and non-fiction formats developed for mobile consumption. Content is produced in collaboration with local production companies including Ded'sit and Woestijnvis.

Brands can engage commercially via sponsorship, product integrations or tailor-made formats built around a brand or campaign. Commercial representation is handled by Ads & Data, the national sales house of Telenet, Play Media, Mediahuis and Proximus. At launch, the fiction series *De Assistent Onder Mij* (Ded'sit), with episodes of approximately 90 seconds, is available.

Ads & Data also handles advertising sales for De Standaard, Nieuwsblad, Gazet van Antwerpen, Het Belang van Limburg and VRT MAX.

The collaboration between Knokke-Heist and Roularta Local Media around the weekly free local newspaper TAM-TAM will come to an end on 31 May. This marks the close of a joint initiative that, since 2019, has distributed local news, community information and advertising throughout the coastal municipality. Both parties will continue their local communication efforts through separate initiatives.

Roularta Local Media will retain the TAM-TAM brand as a periodic publication, with four editions scheduled for 2026 around holiday periods. According to publisher Barbara Spyckerelle, the publication dates have been aligned with peak visitor periods at the coast, allowing local businesses to boost their visibility during key commercial moments. In addition to the print edition, Roularta also points to supplementary advertising opportunities through TAM TAM TV, De Zondag and KW, including digital channels such as websites, social media and newsletters.

At the same time, Knokke-Heist is relaunching its municipal magazine KH Nieuws. The magazine focuses on policy information, projects, public services and local stories. According to the municipal authorities, KH Nieuws should provide more room for context and in-depth coverage alongside the existing digital communication channels. Published every two months, KH Nieuws contains purely municipal information and no advertising.

Both initiatives complement each other. KH Nieuws keeps residents informed throughout the year, while TAM-TAM targets local businesses looking for visibility at key commercial moments. Together, they ensure Knokke-Heist remains well-served by local media.

IPM is bundling its offering around the 2026 World Cup and the Tour de France with cross-media packages combining print and digital visibility across its titles, including DH Les Sports, La Libre and L’Avenir.

The packages (Bronze, Silver, Gold) allow campaigns to be activated through a single purchase, combining print insertions (daily newspapers, specials, supplements) with digital formats (display, video) and data-driven activations.

This offer is notably built around DH Les Sports, positioned as a key reference for sports news in French-speaking Belgium, both through the scale of its editorial team and its coverage of major events such as the World Cup and the Tour de France.

IPM is expanding the packages in reach and volume: the Silver package includes 200,000 digital impressions and a sports newsletter with 60,000 impressions, while the Gold package reaches 400,000 impressions and adds additional content formats such as a native podcast. The offers are structured as global, non-cumulative packages around major sporting moments, with a clear progression in reach and frequency.

RMB positions the 2026 World Cup as a premium moment, focused on reach and scarcity. There are no standalone channels, but clearly defined entry levels depending on matches and tournament phases. For media planners, this means working with fixed volumes, guarantees, and limited availability at key moments.

On digital, predefined packages offer set volumes of views and reach. Expect around 120,000 to 400,000 views, or more depending on the budget. CPMs increase as volumes decrease. Targeting options, such as around the Red Devils or knockout stages, are available but remain limited and come at an additional cost. The objective is to ensure maximum visibility during strategic moments.

On TV, reach is quickly built through match broadcasts. Packages start at 48 GRPs and can go up to 150 GRPs or more. The group stage allows for rapid reach building, while knockout stages are sold separately, offering less volume but greater scarcity and impact. A few days before the tournament, inventory will be opened to the entire market, allowing advertisers to buy remaining spots on a spot-by-spot basis.

RMB also offers additional opportunities in content and sponsorship around the competition. These formats are part of the overall offering and enable brands to activate through editorial content, social media, and cross-media integrations. They provide additional levers to strengthen advertiser visibility and engagement during the tournament.

Publisher Mediahuis Luxembourg is introducing Mosaik, a new digital section entirely dedicated to thematic advertorials, available on Wort.lu and Virgule.lu.

Across seven themes – Animals, Commerce, Gastronomy, Living, RouteYou, Seniors and Holidays – Mosaik offers digital readers a rich mix of practical and local information, articles, videos, display advertising and advertorial content in two languages (French and German).

From now on, advertorial content – previously limited to the print edition of Luxemburger Wort – will also be integrated into the editorial environments of Wort.lu and Virgule.lu, the leading news brands for Luxembourgers and the French-speaking community respectively. Together, they generate 3,860,000 monthly visits. Facebook and Instagram pages, as well as a monthly newsletter, are currently in development.

Ads & Data is responsible for the sale of display formats within Mosaik in Belgium. Please contact Annelies Vankersschaever.

This month, BRUZZ marks its tenth anniversary as a unified Brussels city media brand. The brand was created through the merger of five Dutch-language media outlets (tvbrussel, FM Brussel, brusselnieuws, Brussel Deze Week and Agenda) and today delivers content focused on Brussels news, culture and urban topics. With the baseline “Brussels is capital”, BRUZZ has become a well-known media brand among both Dutch-speaking and non-Dutch-speaking audiences, with a presence across radio, TV, online and its magazine.

From 20 to 29 April 2026, BRUZZ highlights its anniversary with a ten-day programming schedule on BRUZZ radio and an expanded anniversary edition of BRUZZ magazine. During this period, special temporarily reduced advertising rates apply. Available magazine pages and radio slots are limited and reserved for campaigns aligned with the “10 years of BRUZZ” theme, with deadlines in early April.

Starting April 1, Proximus is expanding its channel offering with Pickx Crime, a new thematic channel dedicated to suspense, crime, and thriller content. Advertising sales have been entrusted to Transfer Media, further strengthening its partnership with Proximus.

Pickx Crime taps into the enduring popularity of the crime genre, offering a mix of international top series such as The Bridge, films like I, Tonya and Malcolm X, as well as local and international true crime and documentaries.
Following the successful collaboration on, among others, Pickx+, Proximus Showcase, and Pickx+ Sports, Transfer Media continues to strengthen its position as a commercial partner within the Pickx ecosystem. The sales house will now commercialize seven strong, genre-focused Proximus TV channels.

Pickx Crime will be automatically added to Pickx entertainment packages and will be available to all subscribers, both linearly and on demand via channel 69.

Transfer Media also continues to innovate in other areas. Recently, it launched the commercialization of VIDAA, a smart TV platform within the growing Connected TV ecosystem.

PMG (Professional Media Group) is launching PMG PRINT 2.0, an advertising format in which booking an advertisement in a printed trade publication automatically includes placement in the corresponding newsletter of the same media brand. The advertisements are displayed between two print issues, with no additional materials, production costs or campaign management required from the advertiser.

The concept was tested with Artsenkrant, a fortnightly medical trade publication supported by a daily newsletter. According to PMG, combining print with digital placement doubled the reach of the campaign.

Since 15 February 2026, PMG PRINT 2.0 has been rolled out across PMG’s entire portfolio of more than 40 trade publications covering the construction, industrial, retail, food, communications and healthcare sectors.

6minutes Press, part of the independent publishing house KIM vzw (Kleine Initiatieven in de Media), will launch the art magazine Kukimag on March 15, 2026.

Kukimag – short for KUnst & KInderen MAGazine – brings art, museums and exhibitions closer to children and young people. The magazine targets children aged 8–12, teenagers aged 13–18 and (grand)parents. It tells the stories behind artworks and artists and aligns editorially with child-friendly exhibitions and events in Belgium and abroad. Both contemporary artists and masters from the past are featured, with special attention to educational initiatives by museums.

The print edition is published twice a year (spring/summer and autumn/winter), consists of 32 pages and is distributed via museums, academies, libraries, schools and subscriptions. The print run is 1,250 copies. A full-page full-colour advertisement costs €780. Half-page formats are also available. Advertising recruitment is managed by Peter De Vester of Moïzo.

In addition to print, Kukimag is present online via kukimag.be and a monthly newsletter Kukitips with more than 1,200 opt-in subscribers.

All advertising opportunities can be found in the media database retrievermedia.be.

As of 1 January 2027, companies with 50 or more employees will be required to offer a mobility budget to their staff. To guide fleet and HR decision-makers through this transition, publisher link2fleet is launching “link2mobility”, a four-part thematic series dedicated to the mandatory mobility budget.

The series provides practical and editorial support for concrete implementation. Topics include the strategic development of a mobility policy, alternative transport solutions, two-wheelers as a sustainable alternative, and case studies of companies already working with the mobility budget. Shared mobility – ranging from public transport to shared cars and bikes – is also covered extensively.

Link2mobility reaches 30,000 contacts (5,000 by post and 25,000 by email; 60% Dutch-speaking, 40% French-speaking). The rate for a full-page, full-colour advertisement is €3,180.

Pub (People Unified around Brands), the Belgian market leader in professional information on media, advertising, marketing, creative and the communications sector, has decided to increase both the sizes and frequency of its print magazine.

Pub Magazine has 2,000 subscribers: marketers, communication specialists, media professionals and students who want to stay up to speed with activities, trends and developments in the market. While the format is increasing significantly, from 215 x 275 to 280 x 430, the magazine will now also be published 9 times a year instead of 4.

All advertising opportunities can also be found in the Retrievermedia.be media database.

Jobat will expand its offering in 2026 with creative employer branding formats. This allows the platform to structure its employer branding activities alongside its existing solutions for ongoing recruitment.

These formats are deployed within initiatives such as Jobat Xperience, the successor to the former Go for Happy Magazine. They combine targeted content creation (articles, photography, video and audio) with broad distribution via Jobat, social media, and the media networks of DPG Media and Mediahuis. This gives employers maximum visibility within a strong and relevant network, all within a fixed budget.

In addition to these fixed packages, Jobat continues to offer tailor-made solutions, with employer branding and recruitment campaigns flexibly developed based on the target audience and the client’s specific objectives.

GRIDX is a multi-experience destination in the Grand Duchy of Luxembourg, located between Luxembourg City and Esch-sur-Alzette. It combines shopping, dining, hospitality, art, events and mobility, all centred around a passion-driven theme (mainly automotive) and “retailtainment”.

It is an innovative 90,000 m² ecosystem bringing together retail, a hotel, a food hall, a digital museum, office spaces and event venues, offering an immersive and fully integrated experience for both the general public and professionals.

The DOOH offering includes a network of 10 55-inch screens, with a base rate of €1,580 per week.

GRIDX therefore complements IP Luxembourg’s diverse DOOH offering.

On 3 January, Mediahuis Luxembourg will launch a brand new cultural magazine called .kult. It will be published on the first Saturday of every month as a supplement to Luxemburger Wort, Luxembourg's largest daily newspaper.

.kult takes a relevant and bold look at Luxembourgish culture and society, focusing on art, pop culture, music, literature, media and much more. It will be available in print and digital versions, combining traditional and innovative formats: interviews, profiles, short articles, calendars, videos, but also comics, reels and quizzes.

.kult is aimed at the over-25s looking for cultural news and reaches 229,400 readers (print and digital versions), or 52% of the Luxembourg population, boasting 96% of subscribers to boot. 11,000 people consult the e-paper version every day. The rate for a full-page colour advertisement is €4,600. There will be a total of 10 editions per year.

The magazine is published by Mediahuis Luxembourg S.A. Sales house Ads & Data handles Belgian advertisers, while Luxembourg clients are serviced by Regie.lu.

All info at Retrievermedia.be

Roularta is adjusting the magazine size of Feeling, Feeling Special and Gael. As of the issue dated 22 April 2026, the titles will switch to a more compact magazine size. The trim size will change from 225 × 285 mm to 215 × 275 mm, resulting in proportional adjustments to all standard ad sizes. The existing technical delivery specifications remain unchanged. For issues published up to and including 18 March 2026, the current size will continue to apply.

Do you use the Retriever material order application? When opening campaigns that include Feeling, Feeling Special or Gael, the size changes will be automatically indicated via a warning pop-up. Once accepted, the updated sizes are immediately applied in the material order overview.

As of 1 January 2026, Imagix is entrusting the sale of its advertising screens to RMB, which has already been responsible for commercialising the UGC complexes in Brussels and Flanders since early 2025. With the addition of the three modern Imagix cinemas in Mons, Tournai and Huy (a total of 32 screens), RMB is significantly expanding its cinema portfolio in Wallonia. Together, UGC and Imagix account for nearly 3 million cinema-goers per year and around 20% market share at national level.

Thanks to the combined UGC–Imagix offering, RMB can now provide advertisers with cinema coverage across almost all of Wallonia, Brussels and Flanders, including opportunities for both local and national campaigns and integration into broader video and cross-media plans.

For 2026, RMB is introducing an attractive early-booking incentive: advertisers who commit before 15 December 2025 to investing at least the same cinema budget in 2026 as in 2025 will receive two additional weeks of free presence, on top of their planned cinema campaigns (not valid in weeks 1, 44, 45 and 52).

Sales house IP Luxembourg is expanding its portfolio with a DOOH network at the Belle Étoile Shopping Centre in Bertrange, Luxembourg, which has 105 panels and welcomes 100,000 visitors per week. This new 12-screen network is aimed at consumers in shopping mode.

The basic rate for the Belle Étoile network is €1,700 for one week (10 seconds). A special “introductory offer” is currently in effect at €1,190.

From February 2026, Stijlvol Wonen will be published under the new name vtwonen Design. The name change applies to both the Netherlands and Belgium and is part of DPG Media’s strategy—publisher and operator of the title—to bring all home and interior brands in its portfolio together under the strong vtwonen label.

The change concerns the name only; the editorial concept and target audience remain unchanged. The magazine continues to focus on enthusiasts of design living and exclusive interiors. The first issue of vtwonen Design will be published on 5 February 2026.

Since October 2025, Mobility Life Belgium has been integrated into Auto Trends, which now adopts the positioning Auto Trends “Mobility's News Magazine”, published by Moovic. Unlike the Luxembourg edition, Mobility Life Belgium is therefore no longer distributed or marketed separately.

At the end of September, editor Effective Media, which specialises in the automotive and fleet sectors, has launched Car Upd8te, a weekly video format aimed at motorists. Car Upd8te covers eight topics in eight minutes, is broadcast on Trends Z and reaches 435,000 viewers.

After 30 years, the number is being dropped from the Play4 name. From now on, the Flemish channel will simply be called Play. The thematic channels are also getting new names: Play5 becomes Play Fiction, Play6 becomes Play Action, and Play7 becomes Play Reality.

Not only will the channels be renamed; GoPlay, the long-standing digital platform, will also be known as Play. All content will now be available under one clear brand: Play. The rebranding aims to make the brand stronger and easier to find in the changing television landscape.

Play is produced by Play Media, a subsidiary of the Telenet Group since 2018. Advertising sales for Play are handled by Ads & Data.

From 1 December, Transfer Media will take charge of the advertising sales of the Eurosport and Discovery channels in French-speaking Belgium. In doing so, the sales house adds two international brands to its portfolio.

Discovery is a non-fiction channel that stimulates and captivates viewers seeking added value with stories about groundbreaking inventions, memorable achievements and inspiring discoveries. Eurosport, on the other hand, hosts the world’s biggest sporting events in tennis, cycling, snooker, etc., as well as the Olympic Games. Both channels will be made available via Orange, Proximus and Telenet.

For both Transfer Media and Warner Bros. Discovery, the expansion with new thematic channels is a logical move. It comes just after the sales house and the entertainment giant entered into another partnership in early September, in a rapidly evolving VOD market, with the exclusive commercialization of HBO Max’ kids content. This strengthens Transfer Media’s position as a cross-media point of contact in the kids’ segment.

FranceTV Publicité, the advertising sales house of French public broadcaster France Télévisions, has decided to entrust its Belgian partner RMB with the marketing of its upcoming Belgian advertising breaks. From 1 January next year, public channels France 2, France 3 and France 5 will have their own dedicated advertising breaks on Belgian territory, following in the footsteps of TF1, which has been doing so for many years.

Building on their partnership, which began in 2022 with the marketing of the French public channels' digital video and display inventories on Belgian IPs, the two sales houses are now adding linear television to their offering.

Advertisers will thus also be able to reach the domestic audiences of three additional French channels, while benefiting from an expanded Total Video offering. RMB will increase its TV fair share on PRP 18-54 to 44% (+12.4%) and increase the average coverage of its overall TV offering by three points.

RMB will begin marketing the offering in mid-October 2025.

Luxembourg publisher MM Publishing and Media S.A. – better known as Maison Moderne – has been given a new name. Henceforth, the company will be called Paperjam S.A., celebrating, in the process, the 25th anniversary of its flagship brand Paperjam.

The new name goes hand in glove with the creation of a new visual identity to better reflect the development strategy that has been put in place, and in which Paperjam plays a central role. It is important to note that Paperjam, which has about a hundred employees, comprises four divisions: a bilingual French/English platform dedicated to economic, financial and political news focused on the Luxembourg business world, a private business club, an advertising sales house and a creative studio.

All advertising information on Retrievermedia.be

BRUZZ, Vlaams-Brusselse Media’s media brand, is active online, on radio and TV, and in print, and favours an innovative use of media. This year again, it launches “De Weik van 't Brussels” on the radio.

In collaboration with Brusseleir!, which promotes the Brussels dialect with the necessary humour (or “zwanze”), e.g. through the Brussels Volkstejoêter, BRUZZ Radio is spreading the interactive “Weik” over two weeks, from 22 November to 6 December. The station can be listened to on FM, via BRUZZ.be, the app, Radioplayer and DAB+.

BRUZZ applies three exceptional rates for the “Weik”. Commercial campaigns pay the standard A rate. Government, education, real estate and retail (B rate) and culture, non-profit and humanitarian organisations (C rate) enjoy significant discounts. Advertisers can have their own radio spot created in the Brussels dialect; free of charge for campaigns over £3,000, and for £600 below that threshold. Spot lengths and periods are negotiable, as are multimedia formulas.

Publisher Goeiedag has made changes to its portfolio of print publications. The print editions Goeiedag Dilbeek – Pajottenland and Goeiedag Ninove–Denderstreek are no longer published in print. However, Goeiedag is fully committed to digital transformation and to delivering fast, interactive online solutions.

In contrast, the free sheets Goeiedag Asse–Merchtem–Opwijk and Goeiedag Meise–Grimbergen will continue to be available in print. Goeiedag maintains its dedication to quality and reliability, offering a magazine produced on coated paper, in full-colour print, with a refined finish and extensive door-to-door distribution. Exclusive regional news remains the focal point of Goeiedag’s media offering, making it a trusted partner for local communications.

Radio Goeiedag also continues to operate as a cross-media channel via FM, DAB+, and online, further extending the publisher’s regional reach.

With this renewed blend of local news in both print and digital formats, Goeiedag aims for stronger regional engagement and optimal visibility for advertisers and consumers alike.

Transfer Media is now responsible for the commercialization of retail media at INNO, with 16 department stores in prime Belgian locations and via INNO.be. The sales house thus responds to the growing importance of retail media.

In addition to thematic television, digital video and radio, Transfer Media is now expanding its offer to retail. This opens up numerous opportunities for advertisers: window branding and digital windows, bache & column, mega digital screens, escalator branding and in-store pop-ups. Personalized campaigns are also possible, from fitting room branding to in-store radio, complemented by activations and targeted newsletters.

INNO welcomes more than 22 million visitors annually, has nearly 1 million loyalty members and reaches around 500,000 newsletter subscribers.

More info in the Retrievermedia database.

The Régie des Médias Régionaux (RMR) extends its digital summer campaign. Advertisers booking their campaigns on RMR’s regional news websites now benefit from an extra advantage: the planned number of impressions is doubled.

The campaign, originally running during the summer months, has now been extended until September 20, 2025. This gives brands and agencies the opportunity to strengthen their local and digital visibility within a trustworthy editorial context.

On November 26, 2025, the first edition of a fully restyled Knack Weekend and Le Vif Weekend will be published. Both the layout and content have been thoroughly renewed. With this redesign, Roularta Media Group aims to further strengthen the position of both titles as a benchmark in high-quality lifestyle journalism.

A major part of the renewal is the enlargement of the magazine format: from now on, the magazines will appear in a page size of 275 millimeters high by 215 millimeters wide.

The redesign is led by Els Keymeulen, who, in addition to Feeling/Gael and Trends Style, will also take on the overall editorial responsibility for the upscale lifestyle brands Knack/Le Vif Weekend. The message is clear: Roularta is future-proofing its weekend titles by increasing both quality and impact, in terms of reader experience as well as advertising value.

SUMMIT is a B2B platform focused on business travel and MICE, and includes a print magazine, online content, and a newsletter. It targets professionals in the travel, event, and hospitality sectors.

The English-language edition of the magazine will be published four times a year starting end of September 2025, with a print run of 6,000 copies. The target audience consists of highly educated, digitally savvy readers aged 30 to 60, working as travel managers, event planners, or procurement professionals. Approximately 70% of the distribution takes place in the Netherlands, and 30% in Belgium and Luxembourg.

The digital platform summitbenelux.com and the SUMMIT newsletter were launched in summer 2025. In Belgium, SUMMIT is published by TRAVelMedia Belux.

The Koepel van Attracties & Musea (KAM), which boasts over 600 members, has entrusted the sales house activities for its B2B magazine Kamzine to Moïzo, known for titles such as BOOTmag, Historia, Op Weg and Wetenschap in Beeld.

KAM's sector magazine Kamzine is specifically intended for all entrepreneurs and managers active in the field of attractions and museums in Flanders and the Brussels-Capital Region. The quarterly magazine has a print run of 1,000 copies and is distributed free of charge, by subscription, by Bpost. Kamzine offers members a valuable platform for sharing sector-relevant information, dossiers, cases and updates. In the process, it also promotes cooperation and knowledge sharing between the umbrella organisation and its members. A browsable version is also available online. Half a page costs € 710, a full page € 1,240.

All information at Retrievermedia.be

At a time when developments move faster than the seasons, we would like to share our vision and response with you.

Retriever specializes in collecting and unlocking media data for media professionals. The latest technologies make it possible to support this work with even greater quality, timeliness, and reliability. We place great importance on security, compliance, and your needs.

Retriever has embraced these profound changes from the very beginning and adapted its systems accordingly. Innovation has become second nature, and as a user, you should experience its benefits. First and foremost, you will notice that the information is more complete and even more accurate.

In addition to improved data quality, technical integrations and tailor-made solutions are also available for clients who wish to use the data in their own systems. This way, you always have access to up-to-date and enriched information in your trusted working environment—whether that is via Retriever or within your own planning software. At present, several data integrations are already active with Belgian media partners.

Retriever moves in step with technological acceleration—firmly grounded, and with a clear focus on what matters in your daily practice.

The Belgian magazine publishers Roularta, DPG Media, Rossel, and IPM are once again joining forces within the Magixx collaboration by launching the brand new “MAGIXX DIGITAL” pack. This digital extension is offered as an add-on to Magixx print packs and provides premium visibility across ten leading sites: Libelle.be, Femmes d’Aujourd’hui.be, Knack.be, LeVif.be, HLN.be/Showbizz, HUMO.be, SoirMag.be, CinéTéléRevue.be, Moustique.be, and ParisMatch.be.

Two options are available: one week (Skins + IMU) for 1,380,000 impressions at €13,800, or three weeks for 2,700,000 impressions at €27,000 (e-CPM: €10.00). This offer enables advertisers to optimise their cross-media coverage simply and effectively.

The Netherlands Authority for Consumers and Markets (ACM) has approved the acquisition of RTL Nederland by DPG Media. As of July 1, 2025, RTL Nederland will officially become part of DPG. With this acquisition, DPG Media enters the Dutch television and streaming market.

DPG promises to invest in local content and the expansion of Videoland. Agreements have also been made to safeguard independent journalism, including the establishment of foundations for RTL Nieuws and NU.nl. Sven Sauvé will remain CEO of RTL Nederland and will join the Executive Committee of DPG Media.