- Marketing/Communication professionals
- PR managers
- Media planners
- Account/Sales managers
€ 570 excl. VAT
High-quality, small-scale training with a personal approach, fully provided including lunch, course material and participation certificate.
Friday 24 March 2023 Friday 16 June 2023
- Friday 29 September 2023
- Friday 20 October 2023
Please also enquire about in-company training courses.
Multiple times a year Retriever organises the training course ‘Introduction to Media Planning’. In the course of this day-training all the steps of the media planning process will be laid out. After following this course you will be familiar with all factors that influence a successful media campaign.
Join us and follow the key decision making moments within the media planning process step by step. Let yourself be enlightened by the teaching material and inspired by the trainer and your fellow participants.
At the end of this training course you will have gained knowledge of the following subjects:
- Important trends in the marketing- & communications branch
- All factors that influence a successful media campaign
- Concepts like Storytelling and Earned, Owned & Paid Media
- All phases of the media planning process
- Media buying tips & tricks
Insights into the latest developments and frameworks to reflect on the why of your media plan.
Directly applicable to the practice, full off relevant information
Good combination of inspiration and actual tools
reception with coffee/tea and cakes
media planning in a digitizing world – communication is everywhere – firms ‘in control’ – when a media campaign? – know your target audience – hierarchy of effects – phases media plannings process
discussion on Phase I: decide upon and formulate objectives, message, target audience, time slot and budget
lunch with sandwiches & coffee/tea/fresh orange juice
discussion on Phase II and III with examples from the practice: means and channels with judgement criteria for media selection, and within that title selection
discussion Phase IV and V: media plan: timing and costs of buying: tips & tricks
discussion & closing statements
A certificate will be handed out with a confirmation of participation after the training.
Corina Soethof, experienced senior media professional and certified trainer.
On a scale from 1 to 10, participants rate this training course an 8 or higher.
Venue for the mentioned dates in 2023 :
The College Hotel
Roelof Hartstraat 1
1071 VE Amsterdam
Belgium: additional dates in 2023 on request
Venue: to be determined in Brussels.