Training courses

Besides the extensive media database, Retriever also offers the applied training course 'Introduction to Media Planning' and specific In-company training courses. These training courses perfectly match current practice and prepare advertisers, operators and media planners for the future. Discover the latest trends and strategies relevant in today's media world and develop effective media plans.

For whom

  • Marketing/Communication professionals
  • PR managers
  • Media planners
  • Account/Sales managers


€ 590 excl. VAT

High-quality, small-scale training with a personal approach, fully provided including lunch, course material and participation certificate.

Training dates

  • On request

Please also enquire about in-company training courses.

Training course

Multiple times a year Retriever organises the training course ‘Introduction to Media Planning’. In the course of this day-training all the steps of the media planning process will be laid out. After following this course you will be familiar with all factors that influence a successful media campaign.

Join us and follow the key decision making moments within the media planning process step by step. Let yourself be enlightened by the teaching material and inspired by the trainer and your fellow participants.

Course goals

At the end of this training course you will have gained knowledge of the following subjects:

  • Important trends in the marketing- & communications branch
  • All factors that influence a successful media campaign
  • Concepts like Storytelling and Earned, Owned & Paid Media
  • All phases of the media planning process
  • Media buying tips & tricks


Insights into the latest developments and frameworks to reflect on the why of your media plan.
Jill Bakker, PR Advisor, De Wolven
Directly applicable to the practice, full off relevant information
Silvia Jagtenberg, Project Coordinator Media, Marketing, PR Luxaflex Nederland
Good combination of inspiration and actual tools
Lisette Landman, Project Manager, Scope Business Media


reception with coffee/tea and cakes

media planning in a digitizing world – communication is everywhere – firms ‘in control’ – when a media campaign? – know your target audience – hierarchy of effects – phases media plannings process

coffee-/tea break

discussion on Phase I: decide upon and formulate objectives, message, target audience, time slot and budget

lunch with sandwiches & coffee/tea/fresh orange juice

discussion on Phase II and III with examples from the practice: means and channels with judgement criteria for media selection, and within that title selection

coffee-/tea break

discussion Phase IV and V: media plan: timing and costs of buying: tips & tricks

discussion & closing statements

A certificate will be handed out with a confirmation of participation after the training.

Information and registration


Corina Soethof, experienced senior media professional and certified trainer.



On a scale from 1 to 10, participants rate this training course an 8 or higher.



Venue for the mentioned dates in 2024 :

The College Hotel
Roelof Hartstraat 1
1071 VE Amsterdam
The Netherlands

Belgium: additional dates in 2024 on request
Venue: to be determined in Brussels.

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