Sporza gets a new look for the summer of sport

Since 1 June, VRT sports brand Sporza has been presenting a renewed visual identity. The brand has introduced a new logo and a fresh look and feel that aligns with VRT's renewed corporate identity and the visual identities of VRT's other brands. Sporza's distinctive green remains its signature colour. The 2026 FIFA World Cup was the first major event to showcase the new branding.

In addition, Sporza is expanding its digital offering with the Kopman podcast, available on VRT MAX since 12 June, helping listeners make their choices for the Sporza Wielermanager. With the Tour de France starting in Barcelona on 4 July, Sporza will broadcast all 21 stages live.