RMB details its advertising packages for the 2026 World Cup across TV and digital

RMB positions the 2026 World Cup as a premium moment, focused on reach and scarcity. There are no standalone channels, but clearly defined entry levels depending on matches and tournament phases. For media planners, this means working with fixed volumes, guarantees, and limited availability at key moments.

On digital, predefined packages offer set volumes of views and reach. Expect around 120,000 to 400,000 views, or more depending on the budget. CPMs increase as volumes decrease. Targeting options, such as around the Red Devils or knockout stages, are available but remain limited and come at an additional cost. The objective is to ensure maximum visibility during strategic moments.

On TV, reach is quickly built through match broadcasts. Packages start at 48 GRPs and can go up to 150 GRPs or more. The group stage allows for rapid reach building, while knockout stages are sold separately, offering less volume but greater scarcity and impact. A few days before the tournament, inventory will be opened to the entire market, allowing advertisers to buy remaining spots on a spot-by-spot basis.

RMB also offers additional opportunities in content and sponsorship around the competition. These formats are part of the overall offering and enable brands to activate through editorial content, social media, and cross-media integrations. They provide additional levers to strengthen advertiser visibility and engagement during the tournament.