IPM launches cross-media sports packages around the 2026 World Cup and Tour de France

IPM is bundling its offering around the 2026 World Cup and the Tour de France with cross-media packages combining print and digital visibility across its titles, including DH Les Sports, La Libre and L’Avenir.

The packages (Bronze, Silver, Gold) allow campaigns to be activated through a single purchase, combining print insertions (daily newspapers, specials, supplements) with digital formats (display, video) and data-driven activations.

This offer is notably built around DH Les Sports, positioned as a key reference for sports news in French-speaking Belgium, both through the scale of its editorial team and its coverage of major events such as the World Cup and the Tour de France.

IPM is expanding the packages in reach and volume: the Silver package includes 200,000 digital impressions and a sports newsletter with 60,000 impressions, while the Gold package reaches 400,000 impressions and adds additional content formats such as a native podcast. The offers are structured as global, non-cumulative packages around major sporting moments, with a clear progression in reach and frequency.