Play Media announces autumn programming across TV, app and Shorts

Play Media is launching an extended autumn offering across television, the Play app, vertical video through Play Shorts, and podcasts. Advertisers can be present within the content, around Play Shorts, or through fully customised formats.

New TV titles launch from 24 August, including Bockie Gaat Naar School (Mondays at 21:15), Zeg Eens Euh hosted by James Cooke (Monday to Thursday), Jade & De Belgen from 27 August (Thursdays at 21:15), and Knokke Tof from 26 August (Wednesdays at 21:15). Season 9 of De Tafel van Gert/Tine/RVG airs Monday to Thursday at 20:00.

Play Shorts has generated nearly 7 million views, with an average viewing duration of 23 minutes. Play now works directly with content creators on Shorts, without the involvement of a production house. The podcast offering is also expanding with the new title Vik & Marie: Studio 100 Rewind.

Ads & Data handles the advertising sales and commercial exploitation of Play Media’s offering.