What is a media database?
A media database is a structured, centrally maintained source of information about media channels, media titles and advertising opportunities. Media planners, advertisers and agencies use it to find suitable media, compare options and plan campaigns.
A professional media database typically contains validated advertising rates and formats, audience data, publication schedules and publisher contact details. Because this information changes throughout the year, it needs regular updates.
What information can you find in the Retriever media database?
For Belgium and Luxembourg, Retriever brings together advertising rates and formats, audience reach, geographic coverage, distribution, publication schedules, editorial calendars, technical delivery specifications, and publisher and sales house contact details. Retriever is the media planning database of Retriever Media Informatie, based in Amsterdam and Brussels.
The database covers:
- Online media: websites, newsletters, social media, podcasts, digital audio and online video.
- Print media: newspapers, local and regional news publications, free local newspapers, consumer magazines and trade publications.
- Audio, video and OOH: radio, TV, broadcaster video-on-demand, cinema, and analogue and digital out-of-home (DOOH) advertising.
Retriever collects and verifies this information in cooperation with publishers and sales houses, and updates the database as advertising opportunities, rates and schedules change. Explore the Belgian and Luxembourg media database.
Can you use maps for media planning?
Yes. Retriever includes map-based functionality that helps planners understand the geographic coverage and distribution of media.
Instead of only searching media in a list, planners can use maps to explore where media are available and compare their geographic relevance for a campaign. This is particularly useful when planning regional or local campaigns in Belgium and Luxembourg, where media coverage can vary significantly by city, province, region and language area.
Maps can help planners:
- visualise the geographic coverage of media;
- identify relevant local and regional media;
- compare media coverage across different areas;
- explore media around specific locations or regions;
- support geographic media selection alongside audience and reach data.
This adds a geographic planning layer to the media database and can help planners move from simply finding a media title to assessing where that title is relevant for a campaign.
Where can you find Belgian and Luxembourg media kits and ratecards?
Publishers and sales houses publish their own media kits, ratecards and updates. Retriever brings together the information planners typically look for in those sources in one searchable database. This helps professionals compare advertising opportunities from different media and sales houses without researching each source separately.
Rates and conditions can depend on the campaign period, format or placement. Check the details relevant to a specific campaign in the database.
Can you use Retriever data in other systems?
In addition to the media database, organisations can integrate structured media and ratecard data into their own systems through Retriever’s APIs. Retriever MCP is designed to enable authorised AI applications to request available media information, including rates and rate structures. Access through either route depends on the customer’s subscription and permissions; Retriever MCP is currently available in beta.
How do you get access?
Retriever is an independent media data specialist that has supplied media information since 2000. Access to the full Belgian and Luxembourg media database requires a professional subscription. Explore the Belgian and Luxembourg media database or request a demo.