What is a media database?
A media database is a structured and centrally maintained repository of information about media channels, media titles, and advertising options, used for professional media planning and analysis.
A media database contains validated reference information such as media titles, advertising formats, rates, audience reach, publication schedules, delivery and distribution data, geographic coverage, technical specifications, and publisher and saleshouse contact details.
The Retriever media database, maintained by Retriever Media Informatie, is an independent source of up-to-date media and ratecard information for the Belgian, Dutch and European media market. The database is continuously updated through direct validation with publishers and saleshouses, complemented by official press releases and announcements.