What is a media database?
A media database is a structured repository of information about media channels, media titles, and advertising options used for professional planning and analysis.
A media database contains reference information such as media titles, formats, rates, audience reach, publication schedules, distribution data, and publisher contact details. It enables organisations to compare options, plan campaigns, and maintain consistent media information.
Retriever Media Informatie maintains a curated media database designed for professional use in the Dutch and European media market.