Roularta Media Group to launch Libelle Radio on 1 December

Roularta Media Group (RMG) will launch Libelle Radio on 1 December 2026, a new radio station aimed at the Flemish Libelle community. The station will be available via DAB+, online and through the Mijn Magazines app. The launch expands the existing Libelle ecosystem of magazines, digital channels, video, podcasts and events with a dedicated audio channel.

Libelle Radio will launch as a Christmas music station on 1 December, broadcasting festive music 24 hours a day. Full programming will follow in February 2027, featuring original shows, dedicated presenters and live interaction with the community. The station will focus on feel-good music, relatable stories, inspiring conversations and practical tips on topics including cooking, health, travel and lifestyle.

For advertisers, Libelle Radio will offer new opportunities to reach the Flemish women's community through radio campaigns, creative collaborations and integrated brand partnerships. The combination of radio, print, digital, video and events will further strengthen the multimedia advertising opportunities within the Libelle portfolio.

According to RMG, radio accounts for approximately 15% of the advertising market, with its share remaining stable or growing slightly. Six in ten radio listeners now tune in via digital channels, including DAB+, web radio, streaming and podcasts.