PMG launches PRINT 2.0: print advertisements automatically included in newsletters

PMG (Professional Media Group) is launching PMG PRINT 2.0, an advertising format in which booking an advertisement in a printed trade publication automatically includes placement in the corresponding newsletter of the same media brand. The advertisements are displayed between two print issues, with no additional materials, production costs or campaign management required from the advertiser.

The concept was tested with Artsenkrant, a fortnightly medical trade publication supported by a daily newsletter. According to PMG, combining print with digital placement doubled the reach of the campaign.

Since 15 February 2026, PMG PRINT 2.0 has been rolled out across PMG’s entire portfolio of more than 40 trade publications covering the construction, industrial, retail, food, communications and healthcare sectors.