Advertising opportunities around the 103rd Brussels Motor Show

As part of their partnership with FEBIAC, IPM and Ads & Data are offering a range of print and digital advertising opportunities around the 103rd Brussels Motor Show, taking place from 8 to 17 January 2027 at Brussels Expo.

The official Brussels Motor Show catalogue will be published on 5 and 6 January 2027 with Het Nieuwsblad, L’Avenir, La Dernière Heure and La Libre Belgique. The print run is 285,000 copies, with an additional 20,000 copies distributed at the show. The catalogue will also be distributed digitally via Het Nieuwsblad, De Standaard, Gazet van Antwerpen and Het Belang van Limburg.

Reservations for native content close on 1 December 2026, standard advertising can be booked until 8 December, and final material must be supplied by 15 December 2026.

Digital opportunities include display and online video packages across the Ads & Data and IPM networks. Targeting options include visitors to autosalon.be and febiac.be, automotive interest segments and users showing buying intent.

IPM also offers an intentionalist segment designed to reach users showing an intent to buy a car or utility vehicle. This audience can be activated across display and video formats. Additional targeting options include behavioural and contextual targeting around automotive, electric vehicles and commercial vehicles.

Several print titles also offer special automotive and mobility opportunities around the Motor Show period. Moustique is planning a special edition on 6 January 2027, while Paris Match Belgique will feature automotive and mobility content on 7 January. A four-page consecutive advertising format is available in both titles.

Deuzio will publish a special automotive edition on 8 January 2027, built around the theme “What your car says about you.

All current rates, formats, deadlines and advertising opportunities around the Brussels Motor Show 2027 are available in the Retrievermedia.be database.