Retriever media news

As an extension of the Retrievermedia.be database, we publish the most important media news here. We write about new launches and major changes in the media landscape, always providing the information you need to build successful media campaigns. Follow the Retriever media news and you will be able to capitalise on the latest developments immediately.

vtwonen

New: online pack DPG Media: advertising around context within vtwonen platform

DPG Media has recently made a new buying opportunity available within the vtwonen platform. Advertisers can advertise online around a certain context, like for example around the context garden, lifestyle, bathrooms and more. For 5,500 euros advertisers can use an online display advertising package. For this, the multimedia living platform realises 550,000 impressions. This means a CPM of 10 euro.

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mediamaps retriever

New for Belgian media planners: media maps with resident profiles

The retrievermedia.be media database has linked a map layer with all socio-demographic data from Statbel, the Belgian statistics office, in addition to all media in Belgium and Luxembourg. Media planners can thus not only give a good overview of all regional media distributions in their proposal, but also see what the population structure looks like in the catchment area of their customer, i.e. how large the potential reach is in a certain target group.

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HUP! magazine

Advertising sales HUP! magazine to Publicarto

Publicarto has taken over the advertising sales for the title HUP! , the magazine published by Gezinssport Vlaanderen. This sports service of the Gezinsbond has 500 affiliated sports clubs and 30,000 members. Gezinssport Vlaanderen wants to be there for all families who want to exercise in a fun, healthy and family-friendly way. The circulation of the HUP! magazine consists of 25.000 copies. The cost for advertising with 1/1 page f.c. is 1.995 EURO. With this you reach 50,000 readers.

In addition to the magazine, a newsletter is published 6 times a year and sent to 20,000 subscribers. In addition, a special newsletter is sent 6 times a year to 600 sports club directors with news facts for sports clubs. In these newsletters, content marketing - a sponsored message including image - can be advertised.

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ads&data wmx

Ads & Data adds WMX to brand portfolio

Since 1 April 2022, Warner Music Experience (WMX), a division within Warner Music Group (WMG), has been represented in Belgium by Ads & Data. WMX provides a platform that connects artists with fans and strengthens brands in all kinds of creative, immersive and engaging ways. With more than 3.6 million unique visitors each month, WMX reaches a large Belgian audience. The Warner Music channel on Youtube achieves an average of 42 million views per month.

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gezondheid en passionsanté

Acquisition of Gezondheid NV by Roularta

At the end of March, Roularta acquired all activities of Gezondheid NV. RMG now owns, among others, the sites and newsletters of gezondheid.be, passonsanté.be and minimi.be. This further expands Roularta's portfolio as a major player in the health and healthy living field.

Gezondheid.be has an average of 900,000 visitors per month and its French-language counterpart Passionsanté.be has an average of 700,000 visitors per month. The newsletters of both health brands have a combined subscriber base of over 150,000. Advertising is possible from as little as €17 CPM. You can find all the extensive possibilities on the rate card in retrievermedia.be

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PartyMix Pack

New: the PartyMix Pack by DPG Media

DPG Media offers a PartyMix Pack for advertisers who want to reach young people. In order to connect with young people, the right context is a must. With the new Party Mix offer, DPG Media provides both a suitable context and good selectivity. The Mix combines DAB+ with the streaming and free-to-air stations TOPRadio, Tomorrowland One World Radio and Qmusic. The package offers selective and budget-friendly possibilities to get in touch with young people within the right party context. All information is published in retrievermedia.be.

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Meet the professionals…

Image of Chris Lens
Chris Lens
Senior Account Manager at Voka
In three words: Dynamic, creative, determined
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Black and strong

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