Summ'it launches Listening Points for museums via QR code

This month, Summ-IT BV launched 'Listening Points', a new concept within the storytelling platform Summ'it. Museums place physical signs or displays in or around their museum. Visitors scan the QR code and are taken to a dedicated museum page within Summ'it. There they can find audio stories, podcasts, interviews, videos and reports about the collection, exhibitions or surroundings. A smartphone is sufficient; no dedicated app or equipment is required.

Museums receive their own digital presence and can link existing or new content. Listening Points can also be placed at other locations within a city or region. Summ'it targets museums in Flanders and the Netherlands.

Advertisers can become a local, regional or national partner of one or more Listening Points. Options include partner listings with logo, description and clickable link, QR signs with logo mention, branded audio, podcast sponsorship, additional locations and custom campaigns. All advertising options and rates can be found in the RetrieverMedia.be database.