Netflix Ads Suite available in Belgium from 1 March 2027

Netflix is launching its ad-supported subscription in Belgium on 1 March 2027. The announcement was made by Amy Reinhard, President of Advertising at Netflix, at Netflix's first UK Upfront in London. In addition to Belgium, Austria, Denmark, Ireland, the Netherlands, Norway, Poland, Sweden and Switzerland will also be added to Netflix's advertising markets.

Advertisers will gain access to the Belgian market through the Netflix Ads Suite. The Netflix Ads Suite is Netflix's proprietary advertising technology platform, launched in May 2025. The platform includes tools for data collaboration, targeting and measurement solutions, and new ad formats.

Pause Ads will become available programmatically via partner DSPs, and Netflix is expanding its demographic targeting capabilities to include income and household composition, among other criteria.

Netflix announced in May 2026 that its ad-supported subscription would be expanded to 15 new countries in 2027, including Belgium and the Netherlands. At the UK Upfront on 24 September, Netflix revealed the specific launch date of 1 March 2027.