Retriever Buzzwords

The latest trends, terms and tactics from the media industry; Retriever Buzzwords is a clear-cut overview of the most ambiguous terminology, made crystal clear.

A

Ad exchange

Addressable tv

Agile marketing

API (Application Programming Interface)

E

Earned media

G

GDPR (General Data Protection Regulation)

Geofencing

GRP (Gross Rating Point)

Guerrilla marketing

I

Inbound marketing

M

Metaverse

N

Native advertising

NFT (non-fungible token)

O

OTT (Over The Top Content)

Outbound marketing

Owned media

P

Paid media

R

ROI (Return on Investment)

RTB (Real Time Bidding)