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Retriever Buzzwords

The latest trends, terms and tactics from the media industry; Retriever Buzzwords is a clear-cut overview of the most ambiguous terminology, made crystal clear.

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • M
  • N
  • O
  • P
  • R
  • S
  • T
  • W

A

Ad exchange

Addressable TV

Agile marketing

API (Application Programming Interface)

AVOD (Advertising video on demand)

B

Blockchain

BVOD (Broadcast Video on Demand)

C

CPM (cost per mille)

Crypto

Customer Journey

D

DMP (data-management platform)

DSP (demand-side platform)

E

Earned media

F

First-party data

FVOD (Free Video on Demand)

G

Gamification

GDPR (General Data Protection Regulation)

Geofencing

Greenwashing

GRP (Gross Rating Point)

Guerrilla marketing

H

HVOD (Hybrid Video on Demand)

I

Inbound marketing

M

Metaverse

N

Native advertising

Newsjacking

NFT (non-fungible token)

O

OTT (Over The Top Content)

Outbound marketing

Owned media

P

Paid media

Performance based

Performance based

Persona

Programmatic Buying

R

ROI (Return on Investment)

RTB (Real Time Bidding)

S

SSP (Supply-side platform)

Streamspot

SVOD (Subscription Video on Demand)

T

TVOD (Transactional video on demand)

W

Web 3

 mediadatabase for professionals, mediaplanning and strategy

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