Meet the professionals…
It’s the people who make the difference. For the client, they provide that little extra effort or set that little extra something that makes a campaign more surprising or relevant. So come and meet the people who make the media business so unique!
Image of Evelyne Ferange

Evelyne Ferange

Managing director
In three words: Enthusiastic, creative, empathetic.
cup of coffee
I don't drink coffee.
This interview has been translated, the original language is: Dutch

Short introduction

What gives you energy, at work or outside of work?
Meeting new people, creative ideas and meaningful conversations.
What are you most proud of? (professionally or personally)?
My professional journey, combined with raising three children.
Which development within media, marketing or communication are you currently following with particular interest?
Anything related to AI. GEO (Generative Engine Optimisation) is also something I'm keeping a close eye on. I'm still a huge fan of print, but we need to reinvent ourselves and find innovative and surprising ways to deliver value to readers.
What do few people know about you?
I'd love to take singing lessons and go skydiving one day.
Which app do you use more often than you would like to admit?
WhatsApp. My personal and professional lives are becoming increasingly intertwined, which might not be such a good thing.
If you had a time machine, which period or event would you travel to, and why?
A time when life was simpler and moved at a slower pace.

Evelyne's recommendations

Which podcast, newsletter, series or book would you currently recommend?
Afterhours by HRmagazine. I'm the host myself and I'm always looking for feedback to keep improving.
If you could give one piece of advice to young media professionals, what would it be?
Stay true to yourself. The media industry is a wonderful but challenging field to work in.

Last but not least

Who would you nominate for a future edition of ‘Kennismaken met…’?
Stephanie Popovic
What is your favorite quote?
Reculer pour mieux sauter. (Take a step back to leap further forward.)
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