AVOD (Advertising video on demand)

Advertising Video on Demand (AVOD)

Advertising Video on Demand (AVOD) is a video streaming business model that gives users free access to video content. Instead of paying for a subscription, viewers watch advertisements that finance the service.

AVOD is one of the main forms of over-the-top (OTT) video distribution and differs from SVOD (Subscription Video on Demand), where users pay for a subscription, TVOD (Transactional Video on Demand), where users pay for individual films or programmes, and BVOD (Broadcast Video on Demand), where broadcasters make their own content available on demand.

AVOD in Belgium & Luxembourg
YouTube
is one of the best-known AVOD platforms in Belgium and Luxembourg. Rakuten TV Free is another major ad-supported streaming service available in the region.

The popularity of AVOD continues to grow because consumers can access video content free of charge, while providers generate revenue through advertising. At the same time, an increasing number of streaming services are adopting hybrid business models, allowing users to choose between a lower-priced ad-supported subscription and a more expensive ad-free subscription.

See also:

BVOD (Broadcast Video on Demand)
SVOD (Subscription video on demand)

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