A type of marketing whereby the ad is projected outwards. You actively search for your customers by confronting them with your message.
Outbound marketing uses paid media such as RTV, OOH, print, online advertising and SEO. Paid media enables you to achieve a very high reach. The conversion is relatively low compared to the more personal approach of inbound marketing.
Outbound marketing and inbound marketing can reinforce each other. Outbound marketing helps expand your general brand awareness and with it, increase the interest for inbound marketing activities.