A type of marketing where the viewers attention is earned. By offering interesting or fun content a (potential) client becomes aware of or familiar with your brand, product or service.
Examples of inbound marketing are: delivering content to consumers after theyve signed up for your newsletter, or after theyve found you through Google search. This buzzword section is a type of inbound marketing for Retriever and The Workz.
Benefits of inbound marketing are: its a customer-friendly way of getting attention for your brand or message and the results are easy to track and analyse.