HVOD (Hybrid Video on Demand)

HVOD (Hybrid Video on Demand) combines multiple video-on-demand business models, typically SVOD (subscription-based) and AVOD (advertising-supported), within a single streaming service. It allows consumers to choose between a lower-priced subscription with advertising and a premium subscription without ads.

In Belgium, Streamz is a good example of this model. Subscribers can choose Streamz Basic, which includes advertising at a lower price, or upgrade to Streamz Premium or Premium+ for an ad-free viewing experience with additional features. This flexibility enables streaming platforms to serve different audience segments while creating multiple revenue streams.