Homerun deploys a brand new DOOH network: Choeke


Uccle-based Homerun has already made a name for itself with its Moohzaik display network. Now it's expanding its offering with a powerful and disruptive new DOOH network: Choeke.

For an unrivalled CPM, Choeke mainly offers locations at busy urban nodes with high levels of traffic (pedestrians, public transport and cars), so that waiting times translate into longer exposure times to the medium.

Above all, Choeke covers areas not served by the major networks, such as the European Quarter in Brussels and other areas of the capital. By the end of the year, the roll-out should involve a total of 20 well-exposed screens in Belgium's main cities.

To date, the network with 7 screens has recorded a total of 714,000 contacts over 2 weeks, including 458,000 unique contacts, yielding an OTS of 1.55 and an average CPM of €4.90 (2 weeks) or €4.41 (4 weeks).

Special introductory offers of 2+1 weeks or months, among others, are valid until the end of 2024.

Rates and other information are available on Retrievermedia.be.

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Meet the professionals…

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Geoffroy Le Grelle
Client Director at Dentsu
In three words: Brussels-born, pragmatic, sports and wine enthusiast
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Black, strong, while reading the daily press (digital during the week, paper at the weekend).

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