MENT TV split into 2 brand new channels: MENT55 and MENTpop

MENTpop en MENT55

Flemish theme channel MENT TV, which started broadcasting in January 2010 and became a 24/7 channel in September 2011, has grown so much over the years that the time was ripe to shift up a gear. Turning itself into two brand new channels, MENTpop and MENT55, the music specialist is ready to start a new chapter under the motto "Because the most fun radio is right there in your TV".

Last year, MENT reached over one and a half million unique viewers on a monthly basis, which makes it a leader in the world of Flemish theme channels. From now onwards, it has decided to appeal very specifically to two target groups: 25- to 55-year-olds with a preference for a contemporary, dynamic mix of Dutch-language music, with MENTpop, and listeners aged 45 to 70 who love nostalgic classics and Flemish music, supplemented with informative and entertainment programmes, with MENT55 (pronounced: “MENT five five”).

You can find MENTpop via Telenet, Orange, Proximus, TV-Vlaanderen and their online platforms; MENT55 via Telenet and Orange and their online platforms. Both channels also broadcast as radio on radioplayer.be and the Radioplayer app. Their saleshouse is Ads & Data.

All info at Retrievermedia.be.

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Meet the professionals…

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Geoffroy Le Grelle
Client Director at Dentsu
In three words: Brussels-born, pragmatic, sports and wine enthusiast
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Black, strong, while reading the daily press (digital during the week, paper at the weekend).

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