At the beginning of September, Roularta Media Group introduced the new daily podcasts Z sur7 and Z 7op7 from Trends Canal Z/Kanaal Z. The podcasts cover economic news and provide updates on the stock markets, all presented by expert analysts. They are available on platforms such as Spotify, Apple Podcasts, and YouTube. This initiative allows Roularta Media Group to attract a broader and, most importantly, younger audience.
The launch of these podcasts is part of Roularta Media Group's broader strategy to diversify its audiovisual offerings in order to reach younger audiences through Canal Z/Kanaal Z and Trends-Tendances/Trends. Currently, 54.9% of listeners of these brands are under 35 years old, and 24.3% are even under 28 years old. Advertisers can purchase advertising space in these podcasts on a monthly basis. The cost is 50,000 euros per month, including production costs and VAT.
The first podcast is already online. Enjoy listening!
