The editorial team of Le Soir is launching a new form of content which will be distributed on all Le Soir channels: En Vrai. The new offering explores the concerns of 18- to 30-year-olds – but not just theirs – and is built around five major themes: work, education, intimacy, leisure and daily life.
En Vrai deciphers social phenomena, challenges preconceived ideas and, above all, gives a voice to Gen Z'ers in particular, but also to those close to them: parents, teachers, educators. Without taboos, but with Le Soir’s DNA. Whether stories in the form of articles, surveys or video formats, the content will be made simultaneously available in Le Soir's news feeds and form a dedicated vertical. En Vrai will be found in the heart of the newspaper, as well as on its website and social media. A podcast and a dedicated newsletter are planned for the medium term.
The cross-media initiative offers advertisers a range of commercial integration opportunities in a 360° approach. Rossel Advertising puts two packages in position: an Inspiration Pack at 34,900 € (for at least 2 months) and a Partnership Pack at 46,000 € (for at least 3 months). Tailor-made offers can always be discussed via the sales house’s Brand Studio: Create.
