Ads & Data and IPM Advertising have joined forces in 'tboo (The Belgian Online Offer) & more', a one-stop shop that advertisers and media agencies can use for their display and video campaigns. At the moment, tboo offers two digital packages and one video package with behavioural targeting. This targeting will initially focus on the following data segments: business & finance, sports fans, lifestyle, sustainability and foodies.
Advertisers can choose from a nationally balanced offer, which, with the help of behavioural data from both agencies, achieves optimal coverage within the target group of the desired data segment. The sites that are part of the project within the platform are lavenir.net, lalibre.be, parismatch.be, dhnet.be, moustique.be, Gourmandiz.dhnet.be, nieuwsblad.be, standaard.be, gva.be and hbvl.be. Together, they reach more than 6 million genuine users every month, including more than 3,500,000 people who watch the videos. In total, this generates more than 71 million views per month (Source: IPM player and Ads&Data player / January - August 2022)
In addition to the above-mentioned possibilities, two additional products are offered within the tboo collaboration: Auto Salon 2023 and the Diabetes supplement. From now on, thanks to this collaboration, advertisers will not only be able to advertise multimedia but also communicate nationally in these specials. All information is also available on Retrievermedia.be.