Var now sells Play Nostalgie and NRJ

Play Nostalgie - NRJ - VAR

Since January 2024, Var, the media saleshouse of public broadcaster VRT, has been selling the advertising on Play Nostalgie, Nostalgie+ and NRJ. The radio channels, whose main shareholders are Mediahuis, NRJ Group and/or Play Media, had been in the portfolio of DPG Media Advertising since March 2023(and before that with IP Belgium).

On the French-speaking side, NRJ Belgique is managed by RMB, the media saleshouse of public broadcaster RTBF, and Groupe Rossel manages Nostalgie Belgique and Nostalgie+ Belgique.

Play Nostalgie, the music channel of familiar classics, has a daily reach of more than 349,580 listeners in Flanders, achieving a market share of 6.0 per cent. NRJ, which targets active city dwellers aged 18 to 44, has 21,360 daily listeners in Flanders. More info on reach and rates at

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Meet the professionals…

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Geoffroy Le Grelle
Client Director at Dentsu
In three words: Brussels-born, pragmatic, sports and wine enthusiast
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Black, strong, while reading the daily press (digital during the week, paper at the weekend).

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