FranceTV Publicité, the advertising sales house of French public broadcaster France Télévisions, has decided to entrust its Belgian partner RMB with the marketing of its upcoming Belgian advertising breaks. From 1 January next year, public channels France 2, France 3 and France 5 will have their own dedicated advertising breaks on Belgian territory, following in the footsteps of TF1, which has been doing so for many years.
Building on their partnership, which began in 2022 with the marketing of the French public channels' digital video and display inventories on Belgian IPs, the two sales houses are now adding linear television to their offering.
Advertisers will thus also be able to reach the domestic audiences of three additional French channels, while benefiting from an expanded Total Video offering. RMB will increase its TV fair share on PRP 18-54 to 44% (+12.4%) and increase the average coverage of its overall TV offering by three points.
RMB will begin marketing the offering in mid-October 2025.
RMB set to market FranceTV’s split advertising slots
