IPM Group and RMB take care of Fun Radio
Fun Radio has been taken over by IPM Group, making it the last major private radio station in Wallonia to come under the wings of a major media group. From April onwards, RMB will act as its sales house in lieu of DPG Media Advertising.
Fun Radio is a young, positively infectious urban & dance station that has been broadcasting in the French-speaking part of Belgium since 1990. The station targets youths and young adults via 20 FM frequencies and DAB+.
Fun Radio will join IPM’s audiovisual division in Etterbeek. IPM already owns TV station LN24 and LN Radio, and publishes the newspapers La Libre and La Dernière Heure.The plan is to set up technical, operational and marketing synergies with LN Radio.
For RMB, on top of NRJ and Tipik, Fun Radio means nothing less than hegemony in the South, with, in the population aged 12 and over, 45.3% in total radio, a commercial share of 52.4%, and more than a million and a half listeners.
Fun Radio reaches just over 135,000 listeners daily, with a 4.4% market share in 12+. In the 12-34 category, it reaches 10.8%.
On Retrievermedia.be, you will find all the necessary info.
