RMB is launching a dedicated podcast offering with RTBF, NRJ and, through a collaboration with Azerion, Radio France. Based on a catalogue of thousands of podcasts, this offer can generate a considerable audience.
With 14% penetration in Belgium (31% in the south of the country - Digital News Report, Reuters Institute 2022), the podcast is booming. Podcast by RMB offers two advertising options: a 'RON of podcast' pre-roll, with an availability of 4 million total impressions per month, and the possibility to add a layer of socio-demographic or intent data. Advertisers can also opt for the bespoke 'Sponsor Podcasts' offering, which is tailored to the theme of the campaign and is based on its brief.
The cost of using the 'RON of podcast' is €25 per CPM and the cost of adding data layers is €6 per CPM for 1 criterion and €10 per CPM for 2 criteria.
In addition to the above information, Retrievermedia.be also features a study on the use and audience of podcasts published by RMB.
Podcast by RMB
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