DAZN channels return to Belgian linear TV from 7 August

DAZN has reached an agreement with Telenet, Proximus and Orange for the linear distribution of its channels in Belgium. From 7 August, matches including the Jupiler Pro League will once again be available on linear television, alongside the DAZN app.

Transfer Media will handle the advertising sales for the linear channels. Digital advertising sales within the app and specific campaigns will remain managed by DAZN's in-house sales team. Since earlier this year, programmatic advertising has also been available within the app.

Transfer Media is active in thematic television, digital video, radio, retail media, Connected TV and streaming across the Belgian market.