Meet the professionals…
It’s the people who make the difference. For the client, they provide that little extra effort or set that little extra something that makes a campaign more surprising or relevant. So come and meet the people who make the media business so unique!
Image of Geoffroy Le Grelle

Geoffroy Le Grelle

Client Director
In three words: Brussels-born, pragmatic, sports and wine enthusiast
cup of coffee
Black, strong, while reading the daily press (digital during the week, paper at the weekend).
This interview has been translated, the original language is: French

Short introduction

What are you proud of?
To contribute to strengthening Dentsu Benelux. To me, that is a meaningful project. The combination of Belgian and Dutch skills allowa us to carry out great growth projects for our clients and thus achieve growth for Dentsu Benelux (+36% of our billings in 2023, that's incredible).
In your free time, what do you like to do most?
Enjoy the rising sun. Eat croissants with the family. Go for a bike ride. End the day with a glass of chilled Loire wine.
Did you know that I…
I take part in the Brussels 20 km every year and I did my first triathlon in 2023.
Where would you go in a time machine and with whom/why?
I'd as lief travel into the future to make sure that I have contributed to making this world a better place.

Geoffroy's Recommendations

What is your favourite movie?
Sean Penn's Into the Wild
What book would you recommend?
'Speak Up Now - Marketing in times of climate crises', by Wim Vermeulen. A must-read for all marketers who want to make an active contribution to a sustainable future for our consumers.
Can you recommend a good restaurant?
Albert, the Brussels Royal Library restaurant. With a magnificent view over Brussels.
Do you have another cool tip for us?
Have a co-walking session (a walking meeting) - a must-do for colleagues!

Last but not least

What is your favourite quote?
"You always have to aim for the moon, because even if you fail, you land in the stars", Oscar Wilde
Who would you like to see in this section?
Mark Ritson, for his unconventional and rigorous approach of marketing.
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