On 29 August VRT NU changed its name to VRT MAX. VRT MAX is the digital media platform of the Flemish public channel VRT. It aggregates the offer of the television channels, offers series in box sets and develops a catalogue of programmes from the VRT archives. In addition to top Flemish and international series, VRT MAX also offers an exclusive audio and video package for younger digital target groups.
In addition to the name change, there is also a 10% rate increase as of 1 September: € 34 cpm becomes € 37.4 cpm. Var handles the sale of the ads.