With its VIBE Data & Insights unit, RMB has developed and launched two new retargeting tools: Geoboost and Pixelboost.
Geoboost enables advanced geofencing, enabling advertisers to identify and target potential customers in specific catchment areas. This tool uses open source mapping data and increases the effectiveness of addressable TV (ATV) and online video (OLV) through precise geographic targeting.
Pixelboost, the second new service, offers retargeting possibilities through the integration of pixels. The tool enables advertisers to analyse website traffic precisely and retarget it with online video or display advertising. To maximise the reach of campaigns, RMB also offers the option of a 'lookalike' extension, identifying users on RTBF sites with a profile similar to that of visitors to the advertiser's site. After each campaign, RMB provides a detailed audience report.