From 28 August 2023, radio station Nostalgie will continue under the name Play Nostalgie. This makes the channel part of Telenet's Play portfolio within Play Media NV (the former SBS Belgium) where Telenet is now co-owner alongside Mediahuis and France's NRJ Group. Besides the four TV Play television channels Play4, Play5, Play6, Play7, the digital channel GoPlay online and the event venue Play Zuid, this is the first Play radio station.
The radio station aims to achieve synergy with collaborations around popular TV programmes. Its core listeners (35-54 years old) will remain the same, but it aims to reach a wider, younger audience without losing the station's identity.
