Pasar launches new magazines by target group

Pasar vzw releases three new magazines: Pasar Wandelen, Pasar Fietsen and Pasar Camper & Kamperen. These titles appear 4 times a year (a new issue every season) in a circulation of 25,000 copies. Also new to the portfolio are 3 travel specials: Reisspecial Wandelen, Reisspecial Fietsen en Reisspecial Camper & Kamperen (replaces the Kampeergids). Pasar Camper & Kamperen is the new name of Campertijd. Pasar magazine disappears.

The e-newsletters also received a complete makeover. There are 4 Pasar newsletters: Wandelen, Fietsen, Camper & Kamperen (campers) and Camper & Kamperen (tent & caravan). Each newsletter contains a mix between domestic and foreign reports, a selection of Pasar activities, a blog post and poll/reader question. The e-newsletter ‘Uitstappen & Vakantie’ will disappear.